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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. Dig deeper : Marketing leaders, are you actually ready for AI?

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. Be aware of data regulation policies. With multiple privacy laws being enforced by different countries, this challenge just gets larger and thornier. Staying updated on data privacy laws is the first step.

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Facebook for Lead Generation: An Overview of Lead Ads

NuSpark Consulting

In this environment of online privacy problems, reassurance is essential when you’re asking for personal information. Facebook requires all companies using lead ads to have a privacy policy on their site, but you can include some of the key points here to help build trust.

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How to Use First-Party Data and Email Marketing to Boost Your Conversions

Convert

Data privacy laws and regulations such as GDPR and ePrivacy Directive (EU Cookie Law) have their firm guidelines on how data and cookies can be used. As you probably imagined, creating a cookie policy isn’t exactly a walk in the park. We take privacy very seriously at Convert. We take privacy very seriously at Convert.

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Blog: Goodbye Open Rates, Hello Link Tracking

Conversica

Privacy and security are hot topics for consumers, and some of the biggest names in tech are adjusting to public needs and expectations. When companies like Apple and Google change their policies on pixel tracking , Marketers need to take notice and make appropriate changes to their tactics. Yes, some Marketers dislike this change.

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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR consent policies for email will present a lasting challenge, even with strategic opt-in campaigns.

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11 massively doable ways to increase conversions with better forms

Convince & Convert

Simple steps like providing a prominent link to a privacy policy or including third-party credibility boosters like security badges can increase trust and correspondingly, conversions. It can have a huge impact on your response rates. Boost trust Submitting ANY form is a vote of confidence.