Lead Liaison Announces Commitment to GDPR
Dallas, Texas – Lead Liaison, a leading marketing and sales automation solutions provider, announces their commitment to compliance with the General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018.
The GDPR is an updated European regulation which replaces the 1995 EU Data Protection Directive (DPD). It enhances the protection of personal data of citizens in the European Union (EU) and increases the obligations on organizations who collect or process personal data. It applies to businesses inside of the EU, as well as businesses worldwide that deal with any residents of the EU.
As the May 2018 deadline approaches, Lead Liaison’s focus has been on proactive GDPR compliance efforts. They have enhanced their Privacy Policy and added more information on GDPR and how it applies to businesses across the world. Lead Liaison is also Privacy Shield certified under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. Read more about that here. They offer a Data Architecture, Privacy, and Security Policy, found on their Security and Scalability page which outlines compliance processes (i.e. encrypting data, etc.) to customers, and they have put mechanisms into place, like a “delete data” function, to satisfy data subject requests.
“We recognize that data can travel well beyond the borders of the EU,” says Jen Worsham, Director of Marketing. “We are committed to EU clients and making their data as secure as possible. We feel confident that data subjects will feel protected throughout their engagement with us, however we have put the resources and protocols in place to process and respond to disputes, if needed.”
Lead Liaison is also committed to helping customers address GDPR requirements for their own client base. They are proactively updating their software capabilities to include thirteen distinct features that help clients comply with regulations. Highlights include Privacy Settings, a Consent Log, a Consent Manager, and a Data Subject Request facility. Consolidated Privacy Settings will be included on every database record, which will help satisfy GDPR requirements by keeping information such as Do Not Email, Do Not Call, etc. A Consent Log will track all consent requests (to include Erasure, Rectification, Access, Portability, etc.) via Lead Liaison’s new Data Subject Request facility.
Gaining consent is a crucial aspect of GDPR. Having a proper consent management process, or even having one at all, could be enough to keep the target off a company’s back. Their new Consent Manager will help businesses initiate Consent Requests (such as for the purpose of analytics, marketing, or personalization) by region, with pre-configured GDPR regions readily available for use. Consent can be reviewed and changed by Data Subjects at any time after providing initial consent.
Lead Liaison is also introducing some web form enhancements. Since Lead Liaison’s technology can automatically recognize a website visitor coming from a country in the EU, businesses can selectively and automatically display opt-in features inline with their web form. In addition to that, Lead Liaison is working on a feature for Opt-In Tracking. For example, if a website visitor is identified as being from an EU country, Lead Liaison clients will be able to trigger a prompt to confirm consent to collect personal information for analytics purposes. These new features give Lead Liaison’s clients, known as the “Controllers” in GDPR speak, the opportunity to adjust their compliance level as they see fit.
A complete outline of what Lead Liaison is doing about GDPR can be found here. To learn more about Lead Liaison solutions, visit https://www.leadliaison.com/platform-overview/.
About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).
