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How to price your ebook to maximize sales and profits

ConvertKit

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

Pricing 127
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How to Boost Your Survey Response Rate with a Gifting Strategy

SmartBug Media

There are a number of reasons that marketers send surveys to customers, most often to better understand their target market and improve customer satisfaction. When It Comes to Survey Responses, More Is Better. Here are 10 top reasons for low response rates: Surveys are too long, difficult to answer, or time-consuming.

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Everything You Need to Know About Value-Based Pricing

Hubspot

With prices readily available online and in-store, it’s likely transactions are moving this way. However, companies employing the value-based pricing model need to think about what the answer to that final question would be, if they want to employ the strategy successfully. What is Value-Based Pricing? Analyze your customers.

Pricing 53
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Marketers need to be ‘always-on’ for holiday shopping

Martech

Gartner’s survey of around 300 consumers samples a much smaller group than the Emodo survey that recently reported that financial concerns have surged more than 150% YoY. Highlight not just price and value, but also free or discounted shipping. ” Not just inflationary pressures.

Gartner 108
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Leads are Hard 

ViewPoint

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. There would also be students, competitors, professional sample shoppers … even prisoners. Sound familiar?

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

But of course, change is never easy, especially when it comes with a big price tag and runs the risk of lost sales if things go wrong. In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Sample size adjustment.

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The comprehensive marketer’s guide to brand research

Tomorrow People

Online surveys Online surveys can be extremely valuable for brand research, regardless of what brand development stage you’re currently at. Brand research surveys often exist in the form of Net Promoter Score (NPS) surveys, where you ask respondents how likely they’ll recommend your brand to a colleague on a scale of zero to ten.

Research 156