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The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. The complexity of the process gets in the way. But it shouldn’t.

Pricing 359
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How to Market a Price Cut the Right Way

Marketing Insider Group

As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go. Not all price cuts, however, are created equal.

Pricing 266
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Ethical marketing in the age of hidden fees and deceptive pricing

Martech

The kind of business behavior we’re seeing — hidden fees and deceptive pricing — has gotten so bad that it’s become a national issue. President Joe Biden himself addressed it in the State of the Union : “Too many corporations raise prices to pad their profits, charging more and more for less and less.” In your inbox.

Ethics 111
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A Guide to ActiveCampaign Pricing

SendX

I am going to tell you about ActiveCampaign’s pricing. ActiveCampaign offers affordable pricing while providing email marketing, powerful marketing automation, and CRM tools you need to boost engagement in your audience. ActiveCampaign has 4 plans: Pricing for 1K subscribers' list: Lite (from $17/month). Too Long; Don't Read?

Pricing 195
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Best Practices for a Marketing Database Cleanse

What’s involved in their maturity process? This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Having an accurate and up-to-date database.

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Salesforce raising prices next month

Martech

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.

Pricing 98
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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

Drafting a sales contract Considerations and customization Negotiation and review process Execution and implementation Best practices and legal considerations Speed up the sales cycle from quote to close Go from lead to inked deal in record time with automation that speeds up quoting, approvals, and contracting.

Process 110
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention How can you speed it up?

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Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

What if there was a way to hit quota while shortening the time it takes to close a deal without dropping your price? Each attendee will receive access to Donald's Bonus Content: Two Bonus Strategies Any Seller Can Use To Increase ROI From Their Current Sales Process Immediately. Would you be interested?