Customer Experience Matrix
MARCH 9, 2011
At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. sequential campaign flows with conditional actions in each step and “early exit” conditions that can remove leads from the flow at any step. No long-term contract is required and a 14 day free trial is available.
Customer Experience Matrix
SEPTEMBER 1, 2009
Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. Campaigns can have multiple actions, each with its own entry conditions.
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Customer Experience Matrix
JANUARY 31, 2014
It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts.
Customer Experience Matrix
JUNE 10, 2008
Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Each action can be associated with a set of conditions that determine whether or not it is executed.
Customer Experience Matrix
JANUARY 3, 2013
On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. A minimum system starts around $60,000 per year.
Customer Experience Matrix
OCTOBER 10, 2011
Thinking in those terms, Beanstalk Data is a tasty morsel. Leads enter a campaign by meeting conditions defined in a filter, which can be built within the system interface or written in SQL. Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Anyway, back to BeanStalk.
Customer Experience Matrix
APRIL 14, 2009
Still, it’s probably significant that “flexibility,” not simplicity, was the first term she used to describe the system. Her second term was “intuitive”, so she wasn’t saying the system is designed only for expert users. To me, those terms reflect an ambition to support more than just the simplest marketing programs.
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