Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently. Quantivo pricing starts at $2,000 per month and is based on data volume and complexity. These are exciting times in the world of analytical systems. The Web has created new demands to handle unprecedented data volumes and semi-structured data.

9 Criteria for Selecting a Social Media Monitoring Tool


With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? “Free&# is always a popular price point, but in the world of social media tools (as in many other areas of life), you get what you pay for. Salesforce.com ), marketing automation tools and web analytics packages.

Trending Sources

4 Types of Metrics Every Sales & Marketing Team Should Use


Examples of conversion actions taken are: downloading whitepapers, requesting demos, pricing requests, or completing web forms. Visit Fathom’s sister site SalesQuants for more Salesforce.com and sales acceleration resources.

Microsoft’s $1.2 Billion Ticket to “Social Business”

Modern Marketing

Indeed, as Gartner analyst Larry Cannell explained to ComputerWorld , Microsoft has fallen behind enterprise competitors like SAP, Oracle and Salesforce.com when it comes to cranking out truly social tools. Most importantly, Microsoft’s purchase of Yammer – with a hefty price tag – further validates the concept of the social enterprise. Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce salesforce.com social business social enterprise Yammer

The Eight Best Online Tools for Sales Professionals


Pricing: $12/$25/$55 per user per month. Pricing: $49 per user per month; enterprise pricing starting at $15,000 per year. Pricing: $65/$110/$165 per user per month. Pricing: four levels from $14 to $81 per month. Pricing: contact vendor for pricing.

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The 29 Best Social Media Monitoring Tools


Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: $54, $174, or $990 per Instagram account per year. Pricing: contact vendor for quote. Pricing: free.

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Join Jon Miller, VP of Marketing Content and Strategy at Marketo and Chris Roeckl, VP Worldwide Field Marketing at Fluke Networks for a frank, soup-to-nuts discussion on everything about marketing automation, from the questions you should ask your sales rep when getting ready to buy a marketing automation solution, to the most utilized marketing automation features, and even information about pricing. B2B Marketing Salesforce.com b2b marketingby Jen Howard The countdown continues.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

The 14 Best Marketing Automation Tools


Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing: contact vendor. Pricing: free. Pricing: $1,000 to $3,000 per month. Pricing: $600 to $2,000 per month.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools


Pricing: $499/$1,499/$2,999 per month, with enterprise pricing by quote. Pricing: contact vendor for quote. Pricing: four levels from $49 to $499 per month. Pricing: free. Pricing: $25/$95/$195 per user per month. Pricing: contact vendor for quote.

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The 10 Best Customer Service and Customer Engagement Platforms


Pricing: free or $20/$40 per user per month. Pricing: five levels from $5 to $199 per agent per month. Pricing: free or $15 per agent per month. Owned by Salesforce.com. Pricing: $20/$60/$100 per agent per month. Pricing: $25/$49/$99 per month.

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

But most of us still assume there is a reasonable relationship between price and value. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Functionally, it has all the capabilities you’d expect of a demand generation product: users create personalized emails and Web pages with a drag-and-drop interface; track responders with cookies; look up visitors' companies based on their IP address; run multi-step drip marketing campaigns; score leads based on activities and attributes; and integrate tightly with Salesforce.com and other CRM systems. One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing.

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others.

10 Insider Tips for Your Dreamforce 2013 Experience

Modern B2B Marketing

At 50% off the regular price of admission, the NightLife party is well worth the cost of a cab ride to Golden Gate Park. Salesforce.com

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. pricing.

IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. The only surprise in this deal is the price, rumored to be about $270 million or 3x revenue. In general, the market seems to reward growth over profitability, so these results may depress their price somewhat.

B2C 62

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Pricing for the marketing automation system starts at $99 per month for up to 250 active contacts.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Pricing for Mariana is based on the number of campaign responses.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

date from the mid-2000s and were originally built to feed leads to Salesforce.com. On the other hand, Bislr said it doesn’t synchronize with custom objects from Salesforce.com and it doesn’t directly control which users can edit specific marketing campaigns or assets.

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eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

With mature features and a $1,000 per month starting price, the system is worth a look. But pricing of DemandCenter is actually lower than most vendors in that segment, starting at $1,000 per month for a 10,000 name database. It's priced at $500 per month for 10 users.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e.,

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. nurture campaigns), and share leads with a CRM system like Salesforce.com.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

Pricing starts at $99 per month for one user and 2,500 contacts and reaches $199 per month for three users and 10,000 contacts. With a $500 per month starting price, it is targeted at small to mid-size businesses but not at the most tiny.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures.

ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

The name is frightfully generic, but the key points are: cloud-based system, making it easy to deploy comprehensive customer view including data from marketing automation, CRM, transaction systems, and ReachForce’s own sources continuously updated and cleansed connectors available for Salesforce.com, Eloqua, and Marketo In other words, the ReachForce solution supplements rather than replaces your marketing automation or CRM database.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May refer to paid search or other CPC priced media programs. The most common pricing model for online banner advertising. Used for pricing email, telemarketing or postal list rentals or purchases. Salesforce.com.

SME 103

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

Keywords alone have major limits – “price is too high” “price is a bargain” or “what’s your price” would all trigger the same reply if the system simply looks for the word “price”. ThinkingChat adds a bit more flexibility by letting users use a keyword to direct the dialog to different collections of keywords and answers, for example to give prices for different products if a product name is mentioned first.It

5 Common Content Syndication Mistakes

The Point

Sure, you can, in essence, “buy” leads that meet your demographic criteria for a fixed price – but the price you pay, the quality of those leads, and the pace at which they arrive, all vary widely.

CPL 82

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

million in cash, a premium of 48% over their stock market price. x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. Salesforce.com synch is bi-directional and works with lead and contact records.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

So the news here is price. In other words, this is a price cut. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher. Whether Marketo actually makes any money at this price is questionable. If Marketo simply wanted to lower its entry price, why bother to create a new brand? One reason is to try to avoid cannibalizing sales of its other, higher-priced editions.

Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service

Customer Experience Matrix

Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Pricing will be based on the number of unique "account owners" (as shown in the CRM system) and users. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.

How to Set Up a Promoted Tweet Campaign Targeting Keywords


Keep in mind, pricing is based on “pay-per-engagement” meaning a click, or a retweet, or the action of gaining a follower will charge your account. . Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management.

Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. Pricing is based on the number of form abandons, starting at $200 per month for 100 abandoners and falling on a per-abandoner basis as volumes increase.

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How to Match Great Content to Your Sales Funnel

Modern Marketing

This is the point where sales decks, presentations, proposals, and pricing come into play. She previously worked in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Pricing for InsightBASE is based on the number of domains monitored, starting at $2,500 per month for 2,500 domains with discounts for higher volumes. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis.

11 Free Sales Tools to Pump Up Your Pipeline


If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. As a salesperson, you only get so many minutes in the day. We all do, really.

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BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. BlueConic’s pricing is already data-centric: fees are based on numbers of profile and channels, not interactions or messages. Prices start around $1,000 per month although most clients pay more. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now.