Remove recency
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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

million in cash, a premium of 48% over their stock market price. x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Salesforce.com synch is bi-directional and works with lead and contact records.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Lead Scoring and Grading With lead scoring, you automatically qualify leads based on demographics and BANT criteria as well as specific prospect behaviors, including recency and frequency. No (except salesforce.com Radian6). Architecture.

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LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days. Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. These fill a demand for powerful but moderately-priced options by both marketing services providers and mid-sized companies.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. Other reports can list individuals by status, by products purchased, by contact recency, and other attributes. Pricing is based on primarily on email volume. Pricing is based on primarily on email volume.