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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. Last week’s post looked at newer marketing automation systems that focused on small businesses.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Thinking in those terms, Beanstalk Data is a tasty morsel. Leads enter a campaign by meeting conditions defined in a filter, which can be built within the system interface or written in SQL. loyalty systems marketing automation software beanstalk data

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An introduction to ecommerce APIs for non-developers


In other words: APIs allow your developers to build tailored software you need faster. That’s where APIs jump in — they enable you to build software which fits into your process and whose development doesn’t take ages to complete. Pricing flexibility. Pricing flexibility.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation.

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors.

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31+ of the Coolest Social Media, Search and Web Tools of 2010


Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so.

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10 Tips on Making Your Marketing Automation Less Robotic


The term “marketing automation" may make you a bit nervous. I mean, just that term -- marketing automation -- it sounds so cold, so mechanical, so impersonal. Seth Price (Director of Sales & Marketing, Placester ).

Selling Software to the C-Suite REQUIRES Quantified Value

The ROI Guy

In a recent article on, Selling Software to the C-Suite, Stephen J. We call this change in buying attitude Frugalnomics, and sales and marketing needs to change to address these new market conditions. During the selection phase of the buying cycle it is important for the seller that the customer does not tactically select a lower priced solution after all the strategic hard work has been done.

How to Take Your Customer Service to the Next Level With Content


Customers calling to clarify complicated pricing and other terms and conditions issues.

More on Marketing to Things

Customer Experience Matrix

But most agree that they’ll want machines to have some discretion such as how far to travel for the lowest price gasoline or how to balance cost vs. quality when selecting hotel rooms. The trick will be to understand the algorithms that machines use to calculate value and to offer the most attractive bundles taking into account value, price, and actual cost. It gives a whole new meaning to the term, “red light district”.

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Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson

The ROI Guy

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. B2B marketers have traditionally gotten off easy in terms of strict accountability, but were often the first budget to get cut and were sometimes looked down upon by more accountable departments.

Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. The company tightened its belt in response to economic conditions in 2009, in particular by reducing marketing and sales costs by nearly $4 million (more on that later).

Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

Each action can be associated with a set of conditions that determine whether or not it is executed. One step can include multiple actions, each with its own conditions. The system can be told to execute only the first action whose execution conditions are met, which is one way to implement branching logic. Campaign lists are built with another drag-and-drop interface, allowing users to layer multiple selection conditions.

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. These conditions are not themselves segments but can be copied from existing segment definitions or built with the standard segment-creation interface. Campaigns can have multiple actions, each with its own entry conditions. Each lead is assigned to the first "child" action whose entry conditions it meets. Pricing is also aimed at small businesses.

Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings. Third, continued and significant negative financial conditions have caused buyers to be more economic focused.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

One way to explain this particular mix of features is to note that LeadLife’s founders previously sold sales automation software. Still, it’s probably significant that “flexibility,” not simplicity, was the first term she used to describe the system. Her second term was “intuitive”, so she wasn’t saying the system is designed only for expert users. To me, those terms reflect an ambition to support more than just the simplest marketing programs.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors… ShipServ… Read more… Roger Warner | April 15th, 2008 | no comments New White Paper Available: How to PPC in B2B Hey! Your software or service or widget may be the center of your world but the people… Read more… Doug Kessler | February 7th, 2008 | no comments Whose Tipping Point is it Anyway?

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For Behavior Detection, Simple Triggers May Do the Trick

Customer Experience Matrix

But this simple condition is not always met. Of course, predictive modeling is not an end in itself, unless you happen to sell predictive modeling software. Where manual review is not feasible, behavior detection software including SAS Interaction Management , Unica Affinium Detect , Fair Isaac OfferPoint , Harte-Hanks Allink Agent , Eventricity and ASA Customer Opportunity Advisor can scan huge volumes of information for significant patterns.

The ROI of RFID in the Supply Chain

The ROI Guy

percent of revenue is lost each year due to out-of-stock conditions. Eliminating out-of-stock conditions via better RFID product tracking, inventory visibility and forecasting can have an immediate impact on top-line revenue by retaining lost sales and recapturing lost market share. Longer-term, RFID can help create new revenue generating applications and innovation to help grow market share.