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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. Or it may use data-driven rules to select contents within the message, such as “show a ‘see demonstration’ button to new prospects and a ‘customer service’ button to current customers”. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.).

LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) LeadSpace is closing that particular gap by developing a service, soon to enter beta testing, that will do a monthly scan of a client’s customer records. Pricing is based on the number of records either enhanced or provided in prospect lists, and starts around $25,000 per year.

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. The report shows both known and anonymous visitors and lets users connect directly with external databases including Hoovers , Jigsaw and Zoominfo to look up additional information. Pricing in LoopFuse is based on email and Web page volume, with no limit on the number of names in the system database.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The better services also use geo-location filtering to determine which city the visit came from, rather than providing only corporate headquarters information (e.g., Critics of these services refer to them as "spyware," though that term isn't really fair.

Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

I'm not saying they're identical: BrightTalk lets you upload your slides rather than sharing the screen of your PC, which makes it more reliable, and seems to offer some promotional services too. So you’d want to look more closely at both paid services before making a choice. external demographics, preferences, contact names: the best practice here is to supplement internal data with external sources such as D&B, Hoovers, LexisNexis, ZoomInfo, etc.