Raise Prices for B2B Sales Without Losing Your Regular Customers
Sales Prospecting Perspectives
NOVEMBER 12, 2014
Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order. And yet there are several other pricing methods that businesses employ as well.
Dynamic pricing done automagically
NOVEMBER 4, 2014
Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price.
How Agencies Price Their Services, In 4 Charts
AUGUST 30, 2016
There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. HubSpot Research recently conducted a survey of 782 agencies to get a better picture of how they set prices for their offerings.
Pricing Based on Customer Expectations
MAY 26, 2010
Pricing, when done properly, is one of the most difficult tasks any business faces. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. Price vs. Quality. What services are they offering at different price points?
11 Pricing Page Examples To Inspire Your Own Design
DECEMBER 2, 2015
Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.
Big Data and Marketing Intelligence Help Make Better Pricing Decisions
JULY 10, 2014
Did you know that an average 1% price increase equals an 8.7% Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue.
Earn Your Success, Pay the Price
Your Sales Management Guru
APRIL 21, 2013
Earn Your Success Pay the Price. A good friend of mine always told me that you “earned success” and you had to accept the fact that their normally was price to pay for that success. Paying the price to develop, nurture and expand your network pays results.
7 Pricing Mistakes That Can Seriously Stifle Sales
JANUARY 29, 2013
When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices.
The state of B2B marketing in Asia—moving toward digital
OCTOBER 27, 2016
Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. It takes time to find, negotiate, and service many accounts.
How to Talk About Pricing Without Scaring People Off
DECEMBER 12, 2012
Pricing. You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. Should You Put Pricing on Your Website?
How to simultaneously attract new prospects and retain loyal customers
JANUARY 16, 2017
Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. I called Apple’s customer service to report an issue I had with one of their certified Apple repair retailers.
How B2B Companies Can Avoid Marketing on Lowest Price
The Forward Observer
MARCH 12, 2013
Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. percentage of revenue from value-added services.
Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
JANUARY 15, 2014
Recently one of HubSpot''s very best partners decided to redo their well-regarded pricing page, saying "That model of ''here''s everything for $X'' is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.". Price by Value Rather Than by Cost.
Embrace the Controversial: Why You Should Publish Pricing on Your Website
JULY 25, 2013
One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. So, why won''t people put price on their website? 3) “All our pricing is custom, nothing is standard”. Own the Price Conversation.
Getty's New Free Stock Photos Come With a Price
MARCH 6, 2014
According to Getty, "the key attribute in classifying use as commercial is whether the image is used to promote a business, goods or services, or to advertise something. It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause.
Gaining an edge over competitors with a knowledge base
NOVEMBER 17, 2016
More importantly, companies choose this option because all of the support is covered by the company that is offering the service. Because this system is completely scalable, it will follow your business growth easily and all for a reasonable price.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
Many factors influence the price of a website. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different.
Is your marketing focus internal or external?
JANUARY 20, 2017
If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. Your customer service team should, without doubt, be as knowledgeable about your marketing goals as your marketing team.
Cost areas that make up a business video marketing communication
OCTOBER 12, 2016
If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Just like any professional service, experience matters.
10 most inspiring digital marketing stories of 2016
FEBRUARY 3, 2017
Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties.
Does Your Pricing Leave Money on the Table?
B2B Marketing Traction
AUGUST 11, 2011
What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Cost-Basis Pricing. Value-Basis Pricing.
The Five Best Infographic Creation Tools and Services
AUGUST 2, 2016
Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. Pricing: free to $29 per month. Pricing: free to $67 per month plus enterprise pricing by quote.
11 Remarkable Guides to Marketing, Search, and Life
OCTOBER 21, 2014
Laura Click details more than a dozen ways to show your customers how much you appreciate them, from handwritten notes and and freebies to promoting their work: “As long as it’s not a conflict to do so, use your client’s products and services and look for ways to promote them.
How brands use promotional clothing [infographic]
JANUARY 13, 2017
Having your staff dress in branded clothing also helps with branding in addition to being a benefit for customer service and in-store security. When choosing branded clothing, quality is most important to respondents, followed second by price, and lastly by style.
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization , and SEO—whether its ROI can be determined with any accuracy or not?
How to choose the best cloud-based LMS software
APRIL 13, 2017
The price shouldn’t be something that should influence your decision because, more often than not, you get what you pay for. Excellent support and service.
Tips for pulling off a successful business event
MARCH 17, 2017
It usually outlines everything about your event including available dates, pricing, and is a starting point for negotiations. The proposals you get after and RFP will generally include more details and information than pricing alone, so you will have all these details in writing.
10 B2B Marketing Lessons from Walt Disney World and Universal Studios
APRIL 22, 2014
Apple has asked users to “think different” while IBM’s products and services resolve around building a smarter planet. The key in the B2B world is to understand your core market and make everything about your products and services ideal for that segment.
SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud
Customer Experience Matrix
APRIL 21, 2016
In recent years, much of the software industry has adopted a subscription model under the label of “Software as a Service” (SaaS). But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies.
Are there naked photos of you online?
SEPTEMBER 16, 2014
Reputation.com offers a wide array of products and services from $3,000/year to $30k/month for Picasso, their highest-end online-reputation product. If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately.
How You Can Benefit from Online Lead Generation Services
APRIL 13, 2017
If you are looking for resources to increase the online sales of your products and services, then hiring the services of a company who specializes in lead generation can prove to be beneficial in many ways.
Social Media and the Stock Market: A Lesson in Global Manipulation
grow - Practical Marketing Solutions
AUGUST 14, 2014
They pounce on the news and buy low-priced shares before the market can respond and make millions in a day. A recent survey in the United Kingdom by Finextra Research has shown that 62% of brokers and heads of trading desks believe social media sentiment influences share prices.
Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
Customer Experience Matrix
DECEMBER 22, 2015
Pricing runs from $35,000 to $80,000 per year based on system modules and number of users. Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job.
What Does a Marketing Automation Platform Cost?
DECEMBER 27, 2016
There are numerous marketing software pricing plans and models. Generally speaking, prices for marketing automation software will be based on the following factors: Number of prospects, which is how we refer to contacts at Lead Liaison. Third-party services that connect to the platform.
Is your brand making maximizing interest from potential customers?
MARCH 15, 2017
At the top of the funnel your emails should be focused on providing value in different ways with the goal being to find out what type of content, or product/service, each prospect is interested in. Send out emails in advance of publicly announcing new products/services or sales.
Best of 2010 – Pricing Based on Customer Expectations
DECEMBER 21, 2010
original on pricing posted May 26, 2010). Pricing, when done properly, is one of the most difficult tasks any business faces. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. Price vs. Quality Everyone has a certain quality vs price tradeoff that they’re willing to make for any given product or service. Each of these locations targets a specific price vs. quality niche.
Quantivo Offers High-Volume Customer Analytics at a Modest Price
Customer Experience Matrix
FEBRUARY 21, 2012
Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently. Designing a schema is relatively simple: in fact, Quantivo plans to add self-service data provisioning, including schema design, in the near future. Quantivo pricing starts at $2,000 per month and is based on data volume and complexity.