Is Social Media Just Winning Price Sensitive Customers?
Digital B2B Marketing
AUGUST 23, 2011
Content Social Media alienware Jay Baer preference segment pricing social media twitterIn social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts (source). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm. For social media to become an important part of the marketing mix [.].