B2B Advertising KPIs: Tighter Alignment, Better Results
Zoominfo
MAY 1, 2023
These include campaign reach, account lift, influenced pipeline, and return on ad spend (ROAS). For example, if you see that a company was on your pricing page or browsing a solutions page, then sales can tailor the conversation to the interests of that prospective customer. You’re looking at a 500% return on ad spend (ROAS).
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