Webbiquity

How to Build a B2B Marketing Team

Webbiquity

The structure of the overall sales and marketing group will vary based on the extent the company is pursuing a high-volume/ low-price model (for example, email service providers or SEO keyword rank tracking tools ) versus a low-volume / high-price model (e.g.,

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The 17 Best Social Media Management Tools

Webbiquity

Pricing: $10/$35/$100 per user per month; enterprise pricing by quote. Pricing: free or four levels from $10 to $400 per month. Pricing: contact vendor for pricing. Pricing: four levels from $59 to $1,500 per month. Pricing: contact vendor for pricing.

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The 15 Best Special-Purpose SEO Tools

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Pricing: free. Pricing: free. Pricing: $97. Pricing: free. Pricing: “pay as you go” option or $47, $127, or $497 per month. Pricing: free. Pricing: several levels from $25 to $187 per month, plus enterprise pricing by quote.

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The 29 Best Social Media Monitoring Tools

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Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: $54, $174, or $990 per Instagram account per year. Pricing: contact vendor for quote. Pricing: free.

Five Reasons to Include Video in Your Marketing Strategy [Infographic]

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A video budget doesn’t have to be huge; modestly priced, simple yet powerful video creation and editing tools can help create videos affordably. Guest post by Adam Chapman. Usually, we try to plan through prediction.

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115 Facts You Never Knew About Social Media [Infographic]

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The good thing is that internet access is starting to spread to all corners of the globe and, perhaps more importantly, the price of internet-connected devices is going down. Guest post by Josh Wardini.

Five Strategies for Improving Customer Experience

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Price and Value. Though this may be true to a point (particularly for products viewed as commodities), many people are willing to pay a higher price if they feel it reflects the quality and dependability of the product. Guest post by Brooke Cade.

33 Thought-Provoking B2B Social Media and Marketing Stats

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60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors.

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The 10 Best Customer Service and Customer Engagement Platforms

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Pricing: free or $20/$40 per user per month. Pricing: five levels from $5 to $199 per agent per month. Pricing: free or $15 per agent per month. Pricing: $20/$60/$100 per agent per month. Pricing: free or four levels from $19 to $89 per agent per month.

The 24 Best Visual Content Creation Tools

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Pricing: free, $12.95/month, or enterprise pricing by quote. Pricing: free to $75 per month. Pricing: free. Pricing: free, $20 per month, $125/month, and enterprise pricing by quote. Pricing: $460 to $2,100 per month. Pricing: free.

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The Eight Best Social CRM Tools

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Pricing: five levels from $199 to $599 per month, plus one-time setup fee of $999 to $2,999. Pricing: $25 per user per month. Pricing: contact vendor for pricing. Pricing: free or four levels from $12 to $99 per user per month.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Pricing: $70 to $550 per month. Pricing: free (but requires an active Google AdWords account). Pricing: $27 to $99 per month. Pricing: free. Pricing: $49 to $299 per month. Pricing: free. Pricing: free to $279 per month. Pricing: free.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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11) What are your costs and pricing structure? As with any business purchase, your decision should ultimately come down to value rather than price. Bad answer: pricing that seems out of line given your needs, or is opaque and unpredictable.

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The 23 Best Content Ideation Tools

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Pricing: free to $50 per year. Pricing: free. Pricing: free to $67 per year. Pricing: free. Pricing: contact the vendor. Pricing: free to contact the vendor. Pricing: free. Pricing: free to $79 per year, plus multi-user corporate plans.

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34 Compelling Content Marketing Stats and Facts

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” Neither group places much priority on having the lowest price. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing).

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17 Helpful SEO Tools and Tool Reviews

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Noting the importance of providing the best user experience to achieve and maintain top search results, Chuck Price reviews more than 20 free tools for onsite optimization, for functions like keyword research, content analysis, technical SEO, schema creation, and image optimization.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Pricing: $499/$1,499/$2,999 per month, with enterprise pricing by quote. Pricing: contact vendor for quote. Pricing: four levels from $49 to $499 per month. Pricing: free. Pricing: $25/$95/$195 per user per month. Pricing: contact vendor for quote.

Tools 62

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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When purchasing online, B2B buyers rate pricing as the most useful information (though not, generally, special offers or discounts). B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ).

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Seven Ways to Humanize B2B Marketing

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Sometimes (rarely) B2B marketing is simple: it’s about having the clearly best product, lowest price, or widest distribution network.

16 Enigmatic Business Blogging and Other Marketing Stats

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Just 17% say low price will be most important, and a mere 3% say brand. ( As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. High initial price point.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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They might need to do more research and compare prices from various vendors before they make a purchase. Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy.

11 Remarkable Guides to Marketing, Search, and Life

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Seth Price highlights a brilliantly clever infographic illustrating the “A to Z” of personal branding, from authenticity, blogging and content through “you” phrasing and zeal (“a strong feeling of interest and enthusiasm that makes one determined to do something.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

Pricing: $10 to $149 per month. Pricing: not disclosed. Pricing: $99 to $999 per month. Pricing: not disclosed. Pricing: starts at $199 per month. Pricing: $199 to $439 per month. Pricing: $295 to $995 per month. Pricing: free to $3,000 per month.

The 24 Best Online Writing Tools and Apps

Webbiquity

Pricing: free. Pricing: free. Pricing: $40. Pricing: free. Pricing: free to $30 per month. Pricing: free. Pricing: free. Pricing: range of plans from free to $400 per year, plus custom pricing for enterprises. Pricing: free.

The Six Best Google+ Marketing Tools

Webbiquity

Pricing: free to $34 per year. Pricing: $47 per year. Pricing: $3 per month per connected social media account, plus $6 per month for each additional team member. Pricing: free or Pro pricing by request. Pricing: free. Pricing: free.

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19 Excellent Guides to SEO Link Building

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Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book.

The 32 Best Twitter Marketing Tools

Webbiquity

Pricing: four levels from $8 to $120 per month. Pricing: four levels from $11 to $25 per month. Pricing: free. Pricing: free, $19 per month, or $199 per year. Pricing: free. Pricing: free, $29 or $79 per month. Pricing: $99, $199, or $525 per month.

48 Phenomenal SEO Guides, Tips & Tactics

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As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Most offer multiple pricing levels based on number of URLs and keywords tracked. Pricing: multiple levels from $7 to $330 per month. Pricing: multiple levels from free to $600 per month. Pricing: $99, $225, or $450 per month. Pricing: $50, $100 or $200 per month.

Tools 68

The Five Best Infographic Creation Tools and Services

Webbiquity

There are some very good low price tools such as Piktochart which allow you to easily build infographics using a pre-defined templates.” Pricing: free to $29 per month. Pricing: free to $67 per month plus enterprise pricing by quote. Pricing: free or $3 per month.

Tools 81

The 28 Best Influencer Marketing Tools

Webbiquity

Pricing: free, or API data by quote. Pricing: individual tool is free; marketing platform is $999 to $10,000 per month. Pricing: free. Pricing: $24 to $999 per month. Pricing: contact the vendor. Pricing: contact the vendor. Pricing: contact the vendor.

Tools 79

The 15 Best Audio and Video Editing Tools

Webbiquity

Pricing: $8/$22/$34 per month. Pricing: $39/$79/$159 per month. Pricing: free. Pricing: $12/$29 per month, or $665 one-time. Pricing: free or $89/$197 per month, with discounts for paying annually. Pricing: free or $4. Pricing: free.

Tools 57

45 Phenomenal Email and Mobile Marketing Stats

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They’re comparing prices, reading about products, comparing feature sets and contacting retailers. Email remains the most effective digital marketing tool for both B2B and B2C marketers.

Stats 96

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity

Chuck Price reports that Nicole Harrison is “adamant that social media done correctly will deliver results and recommended the following list of 11 free tools for measuring both ROI and social media success,” including SocialMention , TweetReach and Keyhole.

Four Data-Driven Metrics for Managing Your Customer Experience

Webbiquity

It’s unrealistic to expect your customers to purchase on their first visit, as they often want to research your offer elsewhere, or compare prices across different sites. Guest post by Josh Brown.

What CMOs Need to Know That Will Keep CEOs and CFOs Happy

Webbiquity

There are several types of market structures , each defined by the number of buyers and sellers, barriers to entry and exit, product differentiation, and pricing power. >>Yes, Information Flow : A market allows products and services to be evaluated and priced. >>Yes,

Six Best Practices for Marketing with White Papers

Webbiquity

Danny Brown has written a detailed review of the Readz product here , which notes that “Pricing starts at $25 per month for up to two content pieces/whitepapers 10,000 page views, going up to $300 per month for 50 whitepapers with 100,000 page views.”

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month).

The 29 Best Web Analytics Tools

Webbiquity

Pricing: free. Pricing: free, plus four levels from $39 to $299 per month, with enterprise pricing by quote. Pricing: plans start at $10 per month. Pricing: free or four levels from $10 to $38 per month. Pricing: free, $5 or $20 per month. Pricing: free.