Customer Experience Matrix

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

When it comes to depth, TrustRadius and DiscoverCloud stand out, although I was also impressed by the feature details and actual pricing information in G2Crowd.

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

Pricing is based on the number of sources and contacts, starting at $3,000 per month for two sources and 100,000 contacts. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.*

Trending Sources

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Mintigo’s actual implementation is considerably messier than that, but such is the price of working in the real world.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Pricing for Mariana is based on the number of campaign responses. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)?

#FlipMyFunnel Launches Account Based Marketing University

Customer Experience Matrix

Introductory price for the course is $500, planned to go up to $1,000. Not the ABMU mascot It sometimes seems that Account Based Marketing is really Marketing Automation 2.0,

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

Since all marketers have the same opportunity to bid on all impressions, a corollary is that buying the right messages at the right price is the key to success – or, in another catchphrase, “the smartest bidder wins”.

Coherent Path Auto-Optimizes Promotions for Long Term Value

Customer Experience Matrix

It can also optimize other variables such as the time between messages, price discounts, and the balance between long- and short-term results Coherent Path clients usually start by optimizing their email programs, which offer a good mix of high volume and easy measurability. Pricing starts around $10,000 per month. _ * Download their marketing explanation here or read an academic discussion here.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

Those who think it’s unimportant ask for product information, vendor lists, and pricing. The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor.

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

possible self-delusion (her hair might not look so great), and commercial machinations (is that really a sale price for those shoes?).

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

Pricing of the Real Magnet system is based on number of emails sent. I recently saw a useful distinction between AI – artificial intelligence, which is machines replacing people – and IA – intelligent assistance, which is machines helping people.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Pricing was originally based on the number of leads but is currently being revised, with no new details available. A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing.

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Pricing is based on events processed and starts around $12,000 for a small implementation. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd.

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

We also found that people who evaluated on “breadth of features” were far more satisfied than people who evaluated on price, ease of learning, or integration.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures. Pricing is based on the number of customer profiles and channels managed and includes all the existing connectors.

The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

In fact, the price of Blue Apron’s IPO was depressed precisely by the fear that Amazon would enter its business through the Whole Foods acquisition.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

Pricing starts at $15 per month per salesperson for a database of up to 500 active contacts and reaching a still-modest $90 per month for 10,000 active contacts. Beyond low price, MDC Dot offers two key capabilities to suit its target audience.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. But pricing will remain well below standard marketing automation products.

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

Strikedeck pricing is based primarily on the number of accounts, with some adjustments based on deal size. Pricing starts at $30,000 per year for 500 accounts. I first started paying attention to “customer success management” systems when I realized they were assembling data from multiple sources to build a consolidated customer view – something that could potentially serve other departments throughout the organization.

ActionIQ Merges Customer Data Without Reformatting

Customer Experience Matrix

Similarly, ActionIQ asked me not to share screen shots of their user interface or details of their pricing. One of the fascinating things about the Customer Data Platform Institute is how developers from different backgrounds have converged on similar solutions. The leaders of ActionIQ , for example, are big data experts: Tasso Argyros founded Aster Data , which was later purchased by Teradata , and Nitay Joffe was a core contributor to HBase and the data infrastructure at Facebook.

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

Pricing depends on the number of users and profiles managed but not the number of sources or data volume. I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. One that sits right on the border is Reltio , which fits the CDP criteria* but goes beyond customer data to all types of enterprise information.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Pricing runs from $35,000 to $80,000 per year based on system modules and number of users. Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job.

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Pricing for InsightBASE is based on the number of domains monitored, starting at $2,500 per month for 2,500 domains with discounts for higher volumes. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

Pricing is also non-trivial: a small company will pay in the five figures for a year’s service and a large company's bill could reach into seven figures. As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

pricing and company background. Pricing is based on the number of active profiles and (unlike many personalization products) does not increase as clients support more channels. Prices begin around $30,000 per year. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

Pricing starts at $99 per month for one user and 2,500 contacts and reaches $199 per month for three users and 10,000 contacts. With a $500 per month starting price, it is targeted at small to mid-size businesses but not at the most tiny.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

It's an important idea because it promises to improve results by delivering more relevant content for the same price. Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn.

Bombora Feeds B2B Data to Everyone

Customer Experience Matrix

Sometimes its baked into the price and sometimes you pay extra. One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *.

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ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

Pricing starts at $36,000 per year for 6,000 accounts, plus $50 per user per month. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

pricing. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components.

SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. This greatly reduces implementation effort and allows volume-based pricing, both of which lower entry costs to the client.

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Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service

Customer Experience Matrix

Pricing will be based on the number of unique "account owners" (as shown in the CRM system) and users. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along.

The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

Pricing ranges from $10,000 to $20,000 per month based on specific deliverables and services. With interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month.

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

Pricing for Fliptop is based on data volume and starts at $2,500 per month. It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics.

Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

Pricing is based on volume, which could be Web traffic or audience size depending on the situation. Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Tealium highlighted the topic on Tuesday with $30.7 million in new funding , bringing the total to $77.9

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

A more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters.

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Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

Pricing starts at $1,000 per month and is based on a combination of contact count and features available.

BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify

Customer Experience Matrix

Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. Just in case anyone else is also confused, here’s what they told me: - The lowest entry price for a fully functional version is $1,350. Let me state clearly that as a confirmed QlikView fan, I think this is a terrifically low entry price. qlikview price business intelligence software qliktech

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

Pricing is based on volume and can range from $1,000 per month to $10,000 or more. It wasn’t until the end of a long demonstration that I finally understood what Zaius is. Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. If anyone should recognize a CDP when they see one, it’s me.