B2B Memes

5 Things I Learned from Self-Publishing

B2B Memes

So, you might ask, if I’m not in it for the money, why, instead of giving it away, am I selling it (for the bargain price, I might add, of $2.99)? If nothing else, self-publishing is a learning experience. You learn not just about the process, but yourself.

Three Ways to Annoy People and Produce Great Content

B2B Memes

It’s a perception that most editors learn to accept as the price of doing their jobs well. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious.

Trending Sources

Three Common Failures in Online News: Are You At Fault?

B2B Memes

Three hours of consulting are included in the purchase price. For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. But the evidence suggests that few if any e-news staffs are up to this challenge.

Twitter Challenge Update: 3 Things I’ve Learned So Far

B2B Memes

You must accept typos, ill-phrased witticisms, and banalities, along with the occasional bon mot and cogent insight, as the price of being a fully fledged Twitterer. Now that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional. Rather than explain the details here, I refer you to my original post.).

Introducing the New-Media Survival Guide

B2B Memes

If you just can’t wait to buy a copy at the bargain price of $2.99, click here now. Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If

Publishers and the iPad: No Future in Control

B2B Memes

The publishers want to control the subscription process and have full access to subscriber data; Apple wants to keep that control to itself, skim off 30% of the subscription price, and give publishers limited access to the data. Control. Magazine publishers love it. Especially B2B publishers (why do you think they call it “controlled circulation&# ?). Or at least they love it until someone else has it. Then it’s evil.

The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

The most irritating offenders were the sleazy market research firms that published high-priced reports based largely on reuse of our content or, worse yet, outright plagiarism of it. One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen.

Want to Raise Prices? Focus on Storytelling

Type A Communications

November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Companies – especially B2B – see it as soft. Execs don’t see it as something to do if. read more. Storytelling Carla Johnson Digital Storytelling storytelling Type A Communications

Price 74

Dynamic pricing done automagically

Biznology

Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price.

Price 83

How to Implement Dynamic Pricing without Sacrificing Margins or Customers

Hubspot

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's dynamic pricing hard at work.

Price 38

Anatomy of a Good Pricing Page [Video]

Golden Spiral

Developing a pricing page that informs and converts is key to scaling your enterprise.

Price 22

4 Ecommerce Pricing Strategies You May Not Have Considered

Hubspot

When determining prices for your ecommerce store , you’re likely to consider traditional methods: markup, anchor, and luxury pricing. Free isn’t a price. After all, won’t customers take advantage of the pricing structure to walk away with products at ridiculously low prices?

Price 36

How Pricing Affects Marketing Strategy for B2B SaaS Companies

bizible

One of the best ways to break the SaaS vertical into subgroups is by looking at their pricing models. How pricing affects your marketing strategy plays out across several dimensions. SaaS pricing plays a huge role in this decision.

Price 50

The price of poor language

Integrated B2B

For example, did your company recently win a price ? Let’s take a look at a handful of the most common bungles: Companies win prizes, not prices. The price versus prize is a mix-up that we see in Denmark all the time. Are you confusing your customers with second-rate English?

Price 31

How Agencies Price Their Services, In 4 Charts

Hubspot

There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. HubSpot Research recently conducted a survey of 782 agencies to get a better picture of how they set prices for their offerings.

Price 37

Big Data and Marketing Intelligence Help Make Better Pricing Decisions

Crimson Marketing

Did you know that an average 1% price increase equals an 8.7% Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue.

Price 53

How do you know your price is too high?

Biznology

This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. Price communicates value.

Price 33

11 Pricing Page Examples To Inspire Your Own Design

Hubspot

Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.

Price 42

7 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices.

Price 60

How to Talk About Pricing Without Scaring People Off

Hubspot

Pricing. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. But pricing is just as important a concept to communicate as the features of your product or the benefits of your service. Should You Put Pricing on Your Website?

Price 47

SharpSpring Adjusts Pricing to Be More In-Line with HubSpot

Sharpspring

April 1, 2017 – SharpSpring announced today that it increased pricing by 1,000% to be more in line with competitors like HubSpot, Pardot, Marketo and Act-On. Peter April, a senior software developer, happened by the pricing meeting and decided to chime in. price point.

Price 24

How B2B Companies Can Avoid Marketing on Lowest Price

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability.

Price 63

Pinterest Rolls Out Price Alerts to Encourage More Sales

Hubspot

And today, Pinterest released another exciting feature to help achieve that goal: price alerts for Product Pins that you''ve pinned. Here''s what Pinterest says it will look like: This new feature is rolling out slowly, so you should start seeing discount prices on Product Pins soon.

Price 40

Your Pricing Is Wrong: One Critical Mistake Most Agencies Make

Hubspot

Recently one of HubSpot''s very best partners decided to redo their well-regarded pricing page, saying "That model of ''here''s everything for $X'' is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.". Price by Value Rather Than by Cost.

Price 32

The Agency Pricing & Financials Report [New Data]

Hubspot

To help you better understand how agencies price, manage, sell, market, and deliver to clients, we conducted a survey during April and May of this year, with more than 750 agency executives responding to our questions. What KPIs are other agency owners tracking?

Price 14

Embrace the Controversial: Why You Should Publish Pricing on Your Website

Hubspot

One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. So, why won''t people put price on their website? 3) “All our pricing is custom, nothing is standard”. Own the Price Conversation.

BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify

Customer Experience Matrix

Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. Just in case anyone else is also confused, here’s what they told me: - The lowest entry price for a fully functional version is $1,350. Let me state clearly that as a confirmed QlikView fan, I think this is a terrifically low entry price. qlikview price business intelligence software qliktech

Price 32

Is Social Media Just Winning Price Sensitive Customers?

Digital B2B Marketing

Content Social Media alienware Jay Baer preference segment pricing social media twitterIn social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts (source). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm. For social media to become an important part of the marketing mix [.].

Price 24

Getty's New Free Stock Photos Come With a Price

Hubspot

It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway? Well, now Getty''s attempted to make it a little easier to find high-grade stock photos that are legal for most people to use.

Price 30

The state of B2B marketing in Asia—moving toward digital

Biznology

Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

RFP 100

How to simultaneously attract new prospects and retain loyal customers

Biznology

If they chose you above a competitor because you provided a higher-value service or product, don’t use a price reduction tactic to entice them to renew their contract or purchase additional products. Instead, figure out how you can provide their business even more value for a fair price.

Pinterest to Send Email When Pins Drop in Price

Vertical Response

Pinterest recently announced that it will now send users an email if a product they’ve pinned has dropped in price. Just keep pinning the things you’re into, and leave the price watching to us.

Price 10

Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Cost-Basis Pricing. Value-Basis Pricing. Tweet.

Now is The Time to Change The Scope of Our Free Offering

Sales Intelligence View

Products & Technology crm prices insideview editions insideview prices insideview pricing insideview product insideview tiers market intelligence pricing sales insights pricingIn the software vendor world, the freemium model is pop […].

10 Marketing trends to watch for 2017

Biznology

Have you been shopping lately when you do a price check with competitors while you are in a store? As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

Gaining an edge over competitors with a knowledge base

Biznology

Because this system is completely scalable, it will follow your business growth easily and all for a reasonable price. A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Noting the importance of providing the best user experience to achieve and maintain top search results, Chuck Price reviews more than 20 free tools for onsite optimization, for functions like keyword research, content analysis, technical SEO, schema creation, and image optimization.

Review 106

Good news for business — costs of B2B video production content is at an all time low!

Biznology

Since many businesses don’t have experience in purchasing services from a corporate video production company, they are using the price tag as the end-all, be-all factor in making decisions.

Cost 57

11 Remarkable Guides to Marketing, Search, and Life

Webbiquity

Seth Price highlights a brilliantly clever infographic illustrating the “A to Z” of personal branding, from authenticity, blogging and content through “you” phrasing and zeal (“a strong feeling of interest and enthusiasm that makes one determined to do something.

10 most inspiring digital marketing stories of 2016

Biznology

Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years.