Champion Communications

JULY 4, 2023

With a background in writing about innovation in the HR and technology industries, Allie knows first-hand how technology can revolutionise the way we live and work.

Press 62

Press PR Public Relations Research 62

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally -- you need to work for it. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

Adobe Experience Cloud Blog

MAY 10, 2017

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. You can (and should) take all that free publicity and make it work for you. That’s the extent of the value that this coverage will bring to your org.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

BenchmarkONE

JANUARY 6, 2021

We’ve been hard at work building a system that will allow users to reap the benefits of contact management and marketing automation without the hefty price tag or steep learning curve.”. The post PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan appeared first on BenchmarkONE.

Press 80

Press Marketing Automation Services Planning Work Management 80

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

Press 80

Press Effectiveness Tips Buzz 80

Contently

MAY 4, 2023

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. As a start, we’ve defined four SME archetypes along with effective strategies for working with each of them them. Step number one?

SME 143

SME Work Management Tips Content 143

Alejandro Rioja

FEBRUARY 21, 2023

A press kit is a package of promotional information and materials you send to get media coverage for your project. Before creating one, it’s important to comprehend what they are and how they work.

Press 40

Press High Quality Lead Business Promotion 40

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. In a nutshell, reporters (usually working with tight deadlines) are looking for sources (i.e. 1) Use HARO.

Press 69

Press Features Tips eCommerce 69

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Share the Award News with Your Existing Network.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Trade Press Services

FEBRUARY 19, 2024

Additionally, applicants must convince officials that they will continue to work in their field and that their work will substantially benefit the United States. Obviously, if you’re a soccer player or work in a non-technical field, then scholarly articles would not be for you. Do leverage press and media exposure.

Marketing AI 101

Marketing AI Press Peer-to-peer Paid Search Agency 101

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. In 2023, 53% of marketers were focused on this strategy to make their content work smarter, without having to make more, more, more. Learn what is working and do more of that. And it bears repeating.

Work Management 62

Work Management Paid Content Trends B2B Marketing 62

Lead Forensics

APRIL 3, 2024

This comes down to understanding who your target audience is and what their most pressing questions and problems are. If you work with customers across different industries, you may be tempted to just throw them all in together. An email drip campaign can work really well in combination with lead magnets.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

Walker Sands

JULY 20, 2022

Here’s a recap of the work that earned the PRSA Skyline Award: Stop the Exit: Exploring the Link Between Employee Burnout and the Great Resignation. Congratulations to Visier and our teams for their outstanding work and impressive results.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint. How-to content.

Press 69

Press Product Screencast Top of Funnel 69

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Velocity Partners

FEBRUARY 12, 2019

This is marketing as press secretary. At the same time, by definition, the attorney general has to spend a lot more time studying than the press secretary does. If you don’t want people to think your job is about playing buzzword bingo, you have to do the hard work of completely immersing yourself in your prospects’ world.

Press 49

Press Advertising Agencies Broadcasting CMO 49

Trade Press Services Newsletter

FEBRUARY 1, 2024

When you’re stuck in a rut, it can be challenging to understand what’s not working by yourself. Instead of completely abandoning an initiative that isn’t working, look for the elements that are effective, even if they’re small, and build on those. Seek feedback.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

seo.co

OCTOBER 4, 2021

Working directly with your competitors, and at times giving them mention, is actually a worthwhile strategy for local SEO. Finally, take advantage of the work your competitors have already done. The post How Working with Competitors Can Help Local SEO appeared first on SEO.co. The Local Relevance Factor.

SEO 98

SEO Domain Ideal Customer Profiles Comparison 98

KoMarketing Associates

APRIL 6, 2017

About 55 percent said that it is hard for them to build a good, knowledgeable SEO team, and 45 percent said the same about working with IT for SEO purposes. Approximately 91 percent of marketers said that managing SEO is difficult.

Customer Surveys 136

Customer Surveys Press SEO Planning 136

ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers.

Work Management 69

Work Management Press Marketing Management CMO 69

BenchmarkONE

JULY 15, 2020

Our goal is to provide easy-to-use tools that allow the K12 community to focus less on repetitive administrative tasks and more on their profoundly important work within schools.” . The post PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators appeared first on Hatchbuck.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. 2: Clients Existing customers who can speak authentically about what it is like to work with your company are another vital type of brand ambassador.

Work Management 103

Work Management Brand Identity Branding Peer-to-peer 103

Televerde

JUNE 28, 2022

This article will explore what customer service automation is, its benefits and drawbacks, and how it could work with your customer service needs. This video offers a good overview of customer service automation and how it works. Here’s How It Works appeared first on Televerde. Key Takeaways. Con: Bad System Designs.

Marketing Automation Services 84

Marketing Automation Services Marketing AI Automation Service 84

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office?

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

ConvertKit

NOVEMBER 16, 2020

And when they weren’t creating music they were dreaming of working in the music industry together one day. Tracey also invited Vannesia into every room and every meeting, giving her the opportunity to sit down with GRAMMY® winners, getting a behind-the-scenes look at how the music business really worked. Oh yeah, she's good.

Work Management 130

Work Management Thought Leadership CAN-SPAM Consulting 130

Hubspot

FEBRUARY 26, 2020

Additionally, creating lasting relationships with local media outlets can lead to positive future press. Through local PR, they've earned positive press and strengthened community ties. Having that local angle helps your brand appeal to the local press, as well. Local PR examples. General Mills. Host Local Events.

PR 94

PR Examples Public Relations Press 94

Trade Press Services

MARCH 18, 2024

One of the most important choices during a literary journey is determining the right book publishing format for your work. Three Types of Publishing When authors commit the time and energy required to write a book, it’s essential to find the right publisher for their work. Are you seeking critical reviews or literary awards?

Marketing Proposals 104

Marketing Proposals Thought Leadership Distribution Eye-Tracking 104

ClearVoice

JULY 29, 2021

If we’ve learned anything over the past few months, it’s that no two work environments are the exact same. For anyone who hasn’t freelanced or worked with freelancers, it can be a daunting prospect. CLICK TO TWEET>>> Are you wondering how to start hiring and working with freelancers?

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

Biznology

JANUARY 24, 2020

“From friendships to salary negotiations, 2020 can be the year you conquer work and your career. Peter: “I brought in a French press from home. Mary: “I showed folks how two-sided printing works. I am particularly fond of the Wall Street Journal Op-Ed that provides “advice” for NASA’s star intern.

Consulting 129

Consulting Peer-to-peer Curation Press 129

Vidyard

JUNE 25, 2020

KITCHENER, Ontario – June 25, 2020 – In the wake of the COVID-19 pandemic, businesses everywhere are adopting new technologies to stay connected with customers, employees, and their own teammates while working remotely. Since mid-March, when remote work began for many in North America, Vidyard has added 2.8

Work Management 124

Work Management Video Marketing Barriers Marketing Management 124

Hubspot

JULY 12, 2021

But the perks of selling from home come with a host of challenges as well — one of the most pressing being keeping up with self-care. Many salespeople are hoping to continue to work remotely to improve their work-life balance. It can be a healthier, more efficient, and flat-out better way to conduct business.

Peer-to-peer 86

Peer-to-peer Tips Communities Hubspot 86