Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Organizational news can be shared through press releases, news outlets, case studies, and social media. B2B evergreen content focuses on valuable expertise that’s built to last. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. The post Reinforce Your Personal Brand: Three Tips for a Stronger Resume appeared first on Trade Press Services.

Personalization 130

Personalization Tips Brand Identity Branding 130

The Point

FEBRUARY 28, 2020

Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. That list is reproduced below along with additional commentary: Is there an offer?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Ecosystem Influence: How much press coverage is your brand attracting? Gerri Knilans is president of Trade Press Services. How many media mentions are you creating?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. The post The B2B Marketer’s Ultimate Spring-Cleaning Checklist appeared first on Trade Press Services.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. Various publishing models are available, each with its own advantages and disadvantages.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. The post Five Critical Marketing Mistakes to Avoid in 2023 appeared first on Trade Press Services. Now you need to make sure it reaches them! Start by determining the appropriate channel(s) for each type of content.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

The Point

MARCH 8, 2018

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. However, in my experience, most tech companies don’t know how to market them.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Lead Forensics

MARCH 12, 2024

If not, then consider alternative forms of content that might work better, such as a white paper, video or SlideShare. Test and Refine Before you press go on your infographic, test it. Take a step back and ask yourself, is the audience likely to interact with the infographic? Pinterest can be a helpful starting point for this.

Press 52

Press Customer Satisfaction Lead Scoring Lead Ranking 52

Marketing Insider Group

MARCH 29, 2021

Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Launch Marketing

FEBRUARY 8, 2023

Creating the content marketing plan might seem easy, but here is a refresher on what to include: The format of the content, whether it be a blog, eBook, white paper, etc. and note the theme of the content. The publishing dates: It is also important to note when it should be started so there is plenty of time to create it.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Launch Marketing

OCTOBER 18, 2023

Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Gated content, such as eBooks, guides and white papers, drives leads while ungated, such as blogs, articles and videos, drive traffic. Think gated and ungated assets.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Writing point-of-view papers. Generating press releases. Creating blogs.

Marketing AI 114

Marketing AI User-Generated Content Training Press 114

Zoominfo

OCTOBER 18, 2022

Reputation Includes content assets such as blogs and press releases 2. Demand creation Includes webinars, white papers, and product trials 3. According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Trade Press Services

DECEMBER 11, 2023

Generative AI tools can be handy when coming up with synonyms or alternative ideas, making them especially helpful for creating headlines and titles for articles, blogs, white papers and other forms of content. The post Marketing Content: When To Use Generative AI and When Not To appeared first on Trade Press Services.

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Onalytica B2B

MAY 18, 2016

Before the advent of the internet, the best way to get your corporate message out was in a press release. Download the white paper to find out how to reach the right people at the right time with the messages they want to hear – and share.

Press 102

Press Paper Cost Advertising Channels 102

Launch Marketing

APRIL 13, 2022

From thinking of new content ideas to adapting to new distribution channels, B2B content marketers were pressed to adapt. Amid the accelerated migration to digital content, content creation ran full steam ahead. Here’s how content creation and distribution shifted. Uptick in video content. B2B Content Marketing Trends to Focus on in 2022 .

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Step 7: Press! Step 3: Brainstorm. It’s completely tone deaf of your customer.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

ClearVoice

DECEMBER 19, 2023

Content such as white papers, press releases, ebooks, and articles provide credibility, while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest. Create high-quality content.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Velocity Partners

SEPTEMBER 20, 2023

They populate your articles and white papers. Real ones, that relate directly to the reader and their most pressing concerns. Because buzzwords tend to turn up in the most crucial parts of your messaging. Buzzwords are often what first greets visitors to your website. They pepper your case studies. Use examples.

Buzz 85

Buzz Effectiveness Digital Transformation Case Studies 85

Martech

NOVEMBER 11, 2021

For example, if she answers polls or downloads white papers — all the clues that can turn this customer engagement into rich insights. Aligning the operations and goals of marketing and sales teams is one of the more pressing challenges organizations face. ” Image: ON24. .”

Webinar Metrics 116

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 116

Trade Press Services

SEPTEMBER 25, 2023

Content such as blogs, articles, webinars , videos and white papers serve as valuable resources for demonstrating expertise and success. The post What Your Buyers Think About You (And What You Can Do About It) appeared first on Trade Press Services.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Content Marketing Institute

DECEMBER 5, 2018

which posts press releases about scientific discoveries. Press releases often mention the name of the study or the lead author and academic institution so you can track it down. White papers and lead magnets. White papers or similar content lead magnets offer a value similar to books.

Peer-to-peer 104

Peer-to-peer Wikipedia Content Paper 104

nDash

OCTOBER 26, 2020

Press release. Press release. Press release. My projects have ranged from white papers to scientific reports for medical journals. Area of expertise: Organizational behavior. Performance management. Workplace wellness . Training and development . Type of content: Blogs. Whitepaper. Case study. Website copy.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Stakeholders.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

nDash

SEPTEMBER 7, 2021

Tina Stokes , a brand strategist and copywriter, has significant experience writing press releases, print materials, blogs, and even radio ads for healthcare and pharmaceutical clients. Contact Catherine for assistance with emails, reports, articles, social media, or white papers. Pamela C. ,

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

Marketing Craftmanship

AUGUST 19, 2011

These functions might include: “News”; “In the News”; “Upcoming Events”; “Thought Leadership”; “Case Studies”; “White Papers”; “Webinars”, etc. Based on these impressions, website visitors will likely conclude one or all of the following: This company is out of business.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100

nDash

NOVEMBER 10, 2021

She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Press release. Press releases. Press release.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. See this earlier post for recommendations on what makes an effective white paper.). The following is a recipe for a good information kit.

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100