Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Trade Press Services Newsletter

OCTOBER 6, 2022

If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Webinars Webinar marketing exploded during the height of the COVID pandemic when brands needed a virtual way to connect with their audiences. Email Marketing Will email marketing still be relevant in 2023? Let’s talk!

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Circle Studio

JANUARY 30, 2020

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. Webinars are a powerful way to reach and engage prospects and generate leads.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

BenchmarkONE

MARCH 26, 2020

Oh, webinars. How to put together the perfect webinar. How to convert webinar leads to customers. How to grow your email list with webinars. Those wonderful perks, however, cannot be achieved if you don’t adequately prepare and plan for your webinar. . There’s a lot to do when it comes to hosting a webinar.

Webinar Metrics 77

Webinar Metrics Allocation Lock-In FAQ 77

Adobe Experience Cloud Blog

MARCH 9, 2017

Author: Jon Spenceley Everyone loves attending webinars, right? But for many marketers, webinars are a one-trick pony: running the webinar program , getting the leads, following up on questions, and then you’re done. Webinars take planning, and you promote the heck out of them to build your live audience. Pressed Play.

Lead Ranking 130

Lead Ranking Lead Scoring Sales Qualified Leads Webinar Metrics 130

B2B Marketing Directions

MAY 31, 2020

Webinars have become an extremely popular marketing technique at many B2B companies. There is no reliable way to determine how many marketing webinars are conducted each year. While marketing webinars have been growing in popularity for the past several years, the COVID-19 pandemic is driving a dramatic increase in their use this year.

Webinar Metrics 64

Webinar Metrics Planning Advertising Benchmark Trade Show 64

6sense

NOVEMBER 11, 2021

We’re really glad we recorded that webinar because it’s brimming with great stuff. If you’re hard-pressed for time to watch the video, no worries. We’ve already shared a few brilliant moments from the webinar in Part 1 of this blog series. You can watch it here. On How Psychographics Immediately Impact a Deal.

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

Lead Liaison

OCTOBER 25, 2016

This is the sixth installment in the series How to Run a Webinar. The next step is to promote your webinar! Promote the Webinar. Don’t rely solely on emails as the gateway to webinar success! Your target database is just one of the ways you can get people to attend your webinar. in the Press Release.

Webinar Metrics 48

Webinar Metrics Promotion List Brokers Lead Liaison 48

Contently

FEBRUARY 21, 2017

In this webinar, we’ll: Examine how companies are taking innovative approaches with their content. Answer pressing questions about lead generation tools, resources, and best practices. To watch this free webinar, please fill out the form at the top of the page. Detail ways to improve lead-form conversions.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news. Leveraging the PR and SEO Relationship.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events. Most of the time, my schedule doesn't allow for a "One-time only" experience, so I miss out on a lot of compelling webinars.

Webinar Metrics 65

Webinar Metrics Work Management Landing Pages Marketing Management 65

Trade Press Services Newsletter

JANUARY 4, 2024

Create and publish relevant, educational content such as blog posts, bylined articles, informational videos, webinars and podcasts, and don’t forget to participate in speaking engagements at industry events. The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Vision Edge Marketing

APRIL 5, 2022

Ecosystem Influence: How much press coverage is your brand attracting? Have your thought leaders been invited to participate in conferences , webinars, podcasts and other events? Gerri Knilans is president of Trade Press Services. How many media mentions are you creating? How much analyst coverage is your brand attracting?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Porch Group Media

NOVEMBER 18, 2019

[on-demand webinar] Trends in Marketing Personalization. Brands must continually press forward to deliver the personalization consumers crave. In this 30-min webinar, V12 explores strategies and tactics to help you keep pace with today’s in-demand consumers. Watch the Webinar Below.

Webinar Metrics 40

Webinar Metrics Demand Personalization Trends 40

Contently

NOVEMBER 22, 2016

PR uses content to communicate with the press. In this webinar, you’ll learn: How to structure squads to set up efficient cross-departmental workflows. To watch this free webinar, please fill out the form at the top of the page. Marketing uses it to reach customers. HR uses content to build relationships with employees.

Webinar Metrics 60

Webinar Metrics Storytelling PR Content 60

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. The post Reinforce Your Personal Brand: Three Tips for a Stronger Resume appeared first on Trade Press Services.

Personalization 130

Personalization Tips Brand Identity Branding 130

Contently

OCTOBER 27, 2016

“I basically ignored press releases and focused one hundred percent on storytelling. Today, GE Reports has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Kellner has really taken his strategy beyond the blog.

Webinar Metrics 60

Webinar Metrics Viral Marketing Storytelling Press 60

Trade Press Services Newsletter

NOVEMBER 2, 2022

Thought leaders who don’t wish to take the podium can share their expertise through podcasts , webinars and even guest blog posts. The post Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report appeared first on Trade Press Services. Not a fan of public speaking? Taking the Next Steps Where do we go from here?

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

The Point

FEBRUARY 28, 2020

Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. That list is reproduced below along with additional commentary: Is there an offer?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Marketing Insider Group

MAY 17, 2021

Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Live webinars offer the opportunity for one-way interaction where a speaker speaks to the listening audience. Use multiple channels to reach out. Event Content Engagement Strategy.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

ClearVoice

MARCH 14, 2024

Partnerships can allow brands to explore various content formats, such as podcasts , videos , webinars, and co-written articles, which can significantly increase audience engagement. Networking events, conferences, webinars, and associations: Attend industry-specific events, conferences, or webinars to meet potential partners.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Contently

FEBRUARY 23, 2023

For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinar page. Your conversion rate can be explained as a consequence of that negative press.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Kapost

JANUARY 26, 2017

Last week, we sat down with three marketing rockstars from our Kapost 50 awards—Rafi Kretchmer from Panaya, James Furbush from AthenaHealth, and Dylan Press from Kroll—and took a deep dive into how they implemented world-class B2B marketing campaigns on their teams. Whether you were there or not, make sure to re-watch the webinar here.

Class 48

Class Webinar Metrics Demand B2B Marketing 48

Customer Experience Matrix

FEBRUARY 5, 2012

Let’s start with three areas that gained a lot of industry attention last year: Webinars, social media, and revenue management. Webinar Integration: Webinars are an increasingly important marketing tool, but traditionally systems like Webex had their own registration forms and result tracking.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

B2B PR Sense

JANUARY 5, 2018

Booking you on panels at events and webinars may also be more effective in engaging prospects. Myth #6: PR professionals just write press releases. While press releases are a major part of public relations tactics, it is just one facet of PR. How to Improve Your Press Release Best Practices with Storytelling.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Optinmonster

MAY 11, 2023

You can work together to host a webinar or course that would interest customers of both businesses. If you’re hosting a joint webinar to promote your website, here’s how to create a webinar landing page. Publish Press Releases Press releases aren’t dead!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Outbrain

NOVEMBER 7, 2018

That was the raison d’etre behind our very latest webinar, which went live yesterday – Outbrain for Advertisers: Live FAQ. to their most pressing questions about everything to do with Outbrain content compliance and support. The post [Webinar Recap] Outbrain for Advertisers: Live FAQ appeared first on outbrain.com.

FAQ 31

FAQ Webinar Metrics Advertisements Advertising 31

Hinge Marketing

APRIL 8, 2021

A digital press kit on your website. If you’re submitting speaker proposals, you need a digital press kit on your website that gives prospective hosts what they need to appreciate why you’re a good fit for their event. Here are a few examples of high-quality press kits: Lee Frederiksen’s Press Kit. A headshot.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

A digital press kit on your website. If you’re submitting speaker proposals, you need a digital press kit on your website that gives prospective hosts what they need to appreciate why you’re a good fit for their event. Here are a few examples of high-quality press kits: Lee Frederiksen’s Press Kit. A headshot.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

Hinge Marketing

FEBRUARY 27, 2020

Live webinar presentations — Webinars and primary research go together like peanut butter and jelly… or pineapple and pizza (yum). If you conducted the research, host a webinar to distribute the results with your audience. On-demand webinars — Webinar binge and chill? Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Autodesk’s Redshift.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Launch Marketing

APRIL 13, 2022

From thinking of new content ideas to adapting to new distribution channels, B2B content marketers were pressed to adapt. Short, engaging content, including videos and webinars continued to rise in popularity and application over the past year. Here’s how content creation and distribution shifted. Uptick in video content.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Adobe Experience Cloud Blog

NOVEMBER 9, 2011

by Maria Pergolino For over ten years now, webinars have helped marketers generate new leads and accelerate current prospects through the sales cycle (in addition to educating customers, helping with internal communications and more). The OLD Process for EVERY webinar: Schedule the webinar in the webinar platform.

Webinar Metrics 48

Webinar Metrics Marketo Marketing Automation Services Landing Pages 48