LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Moz

JUNE 28, 2020

For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Social media.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Anyword

APRIL 27, 2023

Generate Post Copy from a URL Social media marketers are pressed for time. Set Campaign Hashtags Don’t leave your virality to chance. Now you can: generate post copy from a URL , share links in your copy, set hashtags , and access brand-new formulas to craft more engaging social posts!

Social Media 98

Social Media Template Media Viral Marketing 98

Marketing Insider Group

MARCH 29, 2023

Empathy Always Wins Image Source: TedCommunity on Twitter When Ted Lasso arrived from the States to take over English football team AFC Richmond, he was met with a whole lot of skepticism from the press, players, and even the people who hired him (if you’re a Lasso fan, you know they were secretly hoping he’d fail).

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

The Lead Agency

APRIL 14, 2024

Trend 8: Virality Kicks Up Through Automation We all want to go viral. Every clever campaign fills us with hope that this could be the moment to make virality happen. Virality is hard to achieve, especially in B2B, but the opportunity of getting these is closer than ever before. At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Moz

JUNE 28, 2020

For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Social media.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Even the invention of the printing press in 1440 did little to shift the high status of copiers the world over.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Anything Goes Marketing

APRIL 5, 2006

Marketing Sherpa put out another great article on viral campaigns. Their tips are deadly (in a good way - just like "viral" campaigns). Getting your customers to be your advocates is always a great idea but sometimes they need a kick in the ass so a viral campaign can help out. I suggest checking it out. Tagging is cool.

Viral Marketing 100

Viral Marketing Campaigns Tagging Press 100

Contently

APRIL 16, 2020

GE Healthcare is a part of the story, but it’s not a press release. GE Healthcare is a part of the story, but it’s not a press release. Its content is so good that it often goes viral on Reddit. It’s important information that can help doctors battle the virus across the world.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Scoop.it

JANUARY 7, 2021

To achieve this consistency, start by preparing your press kit that should contain the following elements: logos in PNG format. press releases. Make Use of Viral Trends. Tide used this viral trend to advertise their product, and their Tweet got a lot of attention, as a result: Image credit: Twitter. company backgrounder.

Ad Building 98

Ad Building Brand Identity Branding Business 98

ClearVoice

MARCH 14, 2024

One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend. You can celebrate successes in various ways, such as via a blog post, a joint press conference, or anniversary specials and promotions. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Suppose you’re strong in social media engagement but lagging in press mentions. Measuring brand awareness quantifies your influence and tells you if you’re getting the most bang for your buck.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Sprout Social

FEBRUARY 15, 2023

Additionally, each creator was offered a $10,000 stipend “to offset pay inequities traditionally experienced by Black creators and help them focus on limitless discovery and creation,” according to the company’s press release. I’m so excited to be a part of the #BlackAndUnlimited Digital Development program!

Brand Identity 98

Brand Identity Branding Budget Programs Communities 98

Optinmonster

FEBRUARY 11, 2024

For example, if you create a post or a video on Facebook, you can press the “Boost” button to enter their ad creation interface. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks. Examples include: Viral marketing campaigns. Content marketing.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. You can only set the timer to start 3 or 10 seconds after you press record. Trending music is often the one thing that makes a TikTok go viral.

Video Marketing 130

Video Marketing Tips Viral Marketing Custom Publishing 130

QuanticMind

JULY 31, 2023

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Webbiquity

JANUARY 31, 2019

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. It should help you more effectively capitalize on trends and address pressing problems in your industry. If it can be measured, it probably should be measured. A good audit helps you figure out why.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Marketing Craftmanship

JANUARY 20, 2017

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. The headline read: “Most Corporate Directors & Officers Believe They Are Not Adequately Protected from Legal Risk.”.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

Outgrow

OCTOBER 7, 2021

. #8 Distribute Press Releases and Create a Press Kit. With press releases, you stand a chance to pop up in Google search when someone’s looking for more information about your brand. As there are plenty of free directories available where you can distribute your press releases. and write about you! Kissmetrics.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

ClearVoice

DECEMBER 19, 2023

And no, “going viral” is not a content strategy.) If you’re creating content without a strategy in place, you’ll be hard-pressed to justify your content marketing budget to the keepers of the purse strings. What goals do you hope to achieve with your content? Who are you trying to reach with your content, and on which platforms?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists.

Public Relations 107

Public Relations Stats Work Management PR 107

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I had no idea it was going to go viral.

Social Media 133

Social Media Work Management Marketing Management Media 133

Marketing Craftmanship

JANUARY 27, 2015

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. The headline read: “Most Corporate Directors & Officers Believe They Are Not Protected Properly from Legal Risk.”.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Oktopost

JUNE 14, 2021

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. What is a Viral Contest? Viral contests are known as shrewd, nuanced yet highly effective demand and lead generation vehicles. Your sales funnel pipeline shouldn’t be that different (of course, less wine may be involved).

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

SEPTEMBER 21, 2020

When you press record, a countdown of three seconds will appear on your screen before Reels starts to record. Once you press and hold the record button, you'll start filming a clip. Then Reels will automatically film for the amount of time you designated. Hold Record to begin filming, or upload a pre-recorded video.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are looking spread awareness about your brand , Facebook content has the potential to go viral. These days, internet connections are fast enough to support this type of stream, and you would be hard-pressed to come across a newer camera or phone which doesn’t capture video in 1080p.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. YouTube Shorts could be less vulnerable than other viral platforms. Why is this concerning? Shorts could provide long-term benefits.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Contently

OCTOBER 27, 2016

“I basically ignored press releases and focused one hundred percent on storytelling. Today, GE Reports has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Kellner has really taken his strategy beyond the blog.

Webinar Metrics 60

Webinar Metrics Viral Marketing Storytelling Press 60

Lenny's Newsletter

SEPTEMBER 5, 2023

If we got some of the right people using it, we would get sort of a viral adoption effect. Get press Three startups I looked at had meaningful success with early PR. ” — Spenser Skates , CEO and co-founder Canva: “We had a fair bit of press based on our very first funding round.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Hashtags aren’t always a force of social change—some viral hashtags are just plain fun. bill.hirst. ?? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Oktopost

JUNE 6, 2020

The initiative quickly went viral and social media users filled their accounts with black squares. I pressed the big red button. As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. I wanted to give space to the voices of the Black Community.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Crimson Marketing

JULY 22, 2013

You need to go viral too. The mini-fame will bring press, more speaking engagements, and the opportunity to network and meet new people. Pretty much, you need to do something everyone else in your field is not doing. It’s usually something wacky, wild, and out there. But be right about it! . Is it just about leadership? .

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Viral Marketing Broadcasting 100

EveryoneSocial

MARCH 23, 2023

Cold-Pressed Filtered Content for Best Results Value: Old content enjoys a second life thanks to targeted search criteria. Speaking of cold-pressed, the metaphor gets mixed depending on how oily the content is. And just a quick note on URLs: Only verbatim searches will return a web address, but no substrings (e.g. Status: Live!

Tagging 52

Tagging Linkedin Press Profiling 52

Sprout Social

FEBRUARY 15, 2023

Contact info: Include a public-facing email where people can contact you for business or press inquiries. For example, when I managed social for Shedd Aquarium, we repurposed a video from a viral Tweet on YouTube, where it also racked up impressive views. Then, we built an entire playlist based on the successful, viral videos.

Youtube 87

Youtube Advertising Channels Brand Identity Branding 87

Convince & Convert

JANUARY 15, 2018

In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The key phrase in the press release is that Facebook is prioritizing posts that “spark conversations and meaningful interactions among people.”

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

ClearVoice

SEPTEMBER 14, 2022

A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. While the “yes” votes didn’t come out to be much more than the “nos,” the stage was set for a viral buzz that helped the product when it finally launched later that year.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. After the event, the buzz continued with countless press mentions and earned media. When more than 100 million people in the U.S.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52