10 Tips for a Successful Trade Show Follow-up Campaign
AUGUST 18, 2014
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. In an era of automated lead nurturing, the situation may be improving somewhat, but simply having the technology with which to blast every trade show lead the same, tired email message instantly upon your return to the office doesn’t mean you should. Here are 10 tips for designing an effective trade show follow-up campaign.