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Stop doing short-term digital campaigns

Biznology

How do I build content to meet their most pressing needs? But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns. How do I know what my audience needs?

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7 Reasons To Update Your Buyer Insights And Buyer Personas

Tony Zambito

The term “buyer persona” has proliferated greatly since I first began advocating for their use in 2001. Gaining buyer insights on how to solve this pressing design issue becomes imperative. Good Leadership Adapts To Changing Market And Buyer Conditions. Where buyers have changed and are much different than before.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers. Make Short-Term Plans. One key strategy is planning for a shorter term than you have in the past. Remain flexible and nimble.

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Mastercard to Acquire Ekata

The Customer

The transaction is subject to regulatory review and customary closing conditions. This press release contains forward-looking statements pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. It is anticipated to close within the next six months. Forward-Looking Statements.

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Is it ethical to keep selling right now?

Heinz Marketing

This is good sales advice to build trust and credibility in all market conditions, and especially right now. Does pitching the same thing the same way do too much long-term damage to your brand and pipeline to continue right now? Pressing it, or pursuing many of the volume velocity strategies, make it unethical.

Ethics 103
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The Right Pivots Can Drive Revenue Growth in 2020

B2B Marketing Directions

Until recently, the term pivot was primarily used to describe a major, long-term change in a company's business model or business/marketing strategy. Under these circumstances, business conditions in the second half of 2020 are likely to remain challenging.

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Corporate Purpose Becoming a Prerequisite for Recovery

Biznology

There are two emerging imperatives for business recovery that directly draw on the purpose movement: Ensuring the well-being of employees Taking a long-term perspective that broadens the definition of stakeholders well beyond shareholders. Those who get it right have a chance at building a sustainable recovery.