HG Data

FEBRUARY 22, 2023

HG Insights Doubles Technology Intelligence Coverage with the Addition of Small and Midsize Businesses to Flagship Platform Without Extra Cost to Customers The addition of the Small Business Data Set to the HG Platform delivers an unmatched view of small and midsize markets enabling decision-making with precision and confidence SANTA BARBARA, Calif.—(BUSINESS

Small Business Marketing 52

Small Business Marketing Business Cost SMB 52

BenchmarkONE

JANUARY 6, 2021

With features such as marketing automation and landing pages, small business owners have everything they need to execute on a comprehensive marketing strategy using BenchmarkONE’s easy-to-use all-in-one platform. . The challenges of 2020 have left many businesses with scaled back teams and budgets,” Herrick said.

Press 80

Press Marketing Automation Services Planning Work Management 80

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Many small businesses rely on paid media to attract new customers. Yes, digital marketing must be a part of every small business’s growth plan.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. Distribution mistakes to avoid.

Press 100

Press Distribution PR Public Relations 100

Vidyard

AUGUST 30, 2016

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial. And it’s getting harder and harder to show up there as a business.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Hubspot

APRIL 3, 2020

stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time. With a number of different options emerging, small business owners might be asking themselves, "Which options am I eligible for?"

Small Business Marketing 100

Small Business Marketing Business Terms and Conditions Act-On 100

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Step 7: Press! Trust me, it ain’t pretty.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

DAGMAR Marketing

NOVEMBER 29, 2019

While you may not have a national company with multiple locations, the report offers good reminders of how companies of all types, including your local small business, may be missing marketing opportunities on social media. Two out of three Facebook users visit local business pages once a week. Why LSM matters. The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Martech Advisor

NOVEMBER 1, 2019

How does a small business create competitive UX design without a big UX team or considerable investments? The question of customer-driven UX design is especially pressing for smaller Software as a Service (SaaS) companies. This is not always simple as small businesses may get conflicting feedback from clients and stakeholders.

Small Business Marketing 84

Small Business Marketing Design Business Terms and Conditions 84

Trade Press Services Newsletter

FEBRUARY 1, 2024

How does your business make your customers’ lives easier? Instead of completely abandoning an initiative that isn’t working, look for the elements that are effective, even if they’re small, and build on those. The post Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut appeared first on Trade Press Services.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. From getting you on niche blogs to getting featured on Forbes, Techcrunch, Mashable, Business Insider, Fox, and more, we have developed a process to get our clients covered by major news sites. 3) Leverage your small media features to get featured on larger publications.

Press 69

Press Features Tips eCommerce 69

Writing on the Web

MARCH 13, 2013

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. When should you hire a freelance writer for your blog or website?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Zoominfo

FEBRUARY 10, 2021

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. Fewer releases come from medium-sized businesses. To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Net-Results

OCTOBER 29, 2019

So when it comes to small business digital marketing, should you do it yourself or outsource? As a CEO, you probably have more pressing issues than looking at individual campaign analytics or social media metrics. The post Small business digital marketing: do it yourself or outsource? The best answer: both.

Small Business Marketing 53

Small Business Marketing Paid Search Agency Advertising Agencies Business 53

Outbound Engine

OCTOBER 24, 2019

75% of small business owners know that marketing is an effective method for attracting new business. With limited time and budget, it can be hard to strike a balance between marketing and sales when running a small business. Let’s dig into how to balance marketing and sales when running a small business.

Small Business Marketing 42

Small Business Marketing Planning Marketing Automation Services Business 42

Zoominfo

OCTOBER 20, 2020

What’s most interesting in the data is how product rollouts differ among small, mid-market, and enterprise companies that have faced unprecedented challenges in 2020. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Source: ZoomInfo. Source: ZoomInfo.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

BenchmarkONE

JULY 15, 2020

The all-in-one platform is an easy-to-use hub for small businesses that need to build better relationships with customers and automate their sales process. The post PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators appeared first on Hatchbuck.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52

Martech

SEPTEMBER 20, 2023

Could a small business use AI data analytics to forecast inventory needs or optimize customer experience? But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. Could a healthcare company develop an AI model to predict patient outcomes and individualize treatments?

Marketing AI 120

Marketing AI Marketing Management PR Press 120

ClearVoice

OCTOBER 9, 2018

In medium-sized and small cities, agencies that serve the local businesses take quite a different approach. She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses. I hadn’t thought about that before!

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Paul Gillin

JANUARY 16, 2014

Three companies that do an outstanding job of advocating for the small business customer are American Express (with its Open Forum small business community and annual Small Business Saturday promotion, among other things), Intuit and Constant Contact , the Massachusetts-based e-mail marketing company.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Business (discussion and guides on management, digital transformation, and leadership). American Express Business Class. Autodesk’s Redshift.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

The Forward Observer

OCTOBER 13, 2023

Listen to the Interview… Links… High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji (Amazon) Purna Virji (LinkedIn) Purna Virji (Twitter) “The Value Of Differentiation Will Only Increase As More Brands Follow The Ai Herd: There Are Far More Pressing Issues Marketers Should (..)

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Trade Press Services Newsletter

AUGUST 4, 2022

What the ADPPA Means for Businesses The ADPPA will regulate organizations that collect, process or transfer “covered data.” privacy regulations, including the California Consumer Privacy Act , the ADPPA affects nonprofits and small businesses. Unlike existing U.S.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. The outcome, however, can transform your business and thought leadership. The post Becoming a Published Author: How to Choose the Right Book Publishing Format appeared first on Trade Press Services.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). 500 firms vs small businesses. ZoomInfo examined its collection of 4.5

Privacy 162

Privacy Zoominfo Press Sample 162

Trade Press Services

FEBRUARY 5, 2024

Keep content short and immediate, including shortened URLs and small, high-resolution images. Cross Platform Compatibility Requires a Dedicated Approach When smartphones first entered the scene, businesses pushed to create mobile-friendly websites. Search advertising: Emphasize your call to action.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Buzz Marketing for Technology

JUNE 25, 2008

Report on Business. Small Business. From building business to getting a straight answer, social networking sites offer up a wide-ranging community. Jim Rudnick had run his two small businesses out of his Hamilton, Ont.-area is aimed mainly at business and professional users. British Columbia.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. The headline of the business section read: AMEX OFFICIAL ADMITS CBOE SUPERIORITY. He laughed and we hung up.

Media 147

Media PR Press Advertising Agencies 147

Zoominfo

JUNE 16, 2020

On March 25th, I expected to be in a New York City restaurant, celebrating the momentous milestone of taking the business public; the one I started in a 1,000 square foot loft. We believe that businesses will define their go-to-market systems by the data that’s housed inside of them. So it goes.

Zoominfo 182

Zoominfo Advertising Mediums Press Advertising Agencies 182

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). 500 firms vs small businesses. ZoomInfo examined its collection of 4.5

Privacy 147

Privacy Zoominfo Press Sample 147

Trade Press Services

DECEMBER 18, 2023

Small acts of kindness tell your colleagues and network you care while offering a chance to express the joy and gratitude that makes the end of the year shine. The end of the year can be incredibly busy. Complete a small task for a co-worker without telling them in advance. Help someone complete a task. Write a note.

Act-On 52

Act-On Press Work Management Thought Leadership 52

SalesIntel

JANUARY 30, 2024

Pros: Comprehensive Data: Sales intelligence tools provide detailed and comprehensive information about businesses and decision-makers, including contact details, professional background, and responsibilities. During these events, you may have the opportunity to exchange business cards or gather contact information directly.

Contacts 52

Contacts Press B2B Outreach 52

Martech

APRIL 3, 2024

One of my primary jobs was to review all the incoming press releases from these companies. There were actually two publications by this media group — a business magazine and a lifestyle magazine. And so my job was to cull through the inundation of daily press releases, pitches, people saying there’s this cool thing happening.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Press Conference 77

Zoominfo

OCTOBER 28, 2020

In 2020, businesses have broadened partnership ideas and grabbed onto sparks of innovation that may not have been needed before the pandemic. Small businesses and enterprises have been especially successful at aspects of product launches. Figure 1 : Mentions of “product launch” jumped up in 2020. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Zoominfo

JUNE 16, 2020

On March 25th, I expected to be in a New York City restaurant, celebrating the momentous milestone of taking the business public; the one I started in a 1,000 square foot loft. We believe that businesses will define their go-to-market systems by the data that’s housed inside of them. So it goes.

Zoominfo 147

Zoominfo Advertising Mediums Press Advertising Agencies 147

Martech

DECEMBER 19, 2023

But marketing is an essential part of every business and every leader must be a marketer to be successful. The problem with many of the day-to-day presentations we see in sales and business, in general, is they try to function as both a presentation and a leave-behind. That’s a lot of people in a market with a lot of big brand names.

Paid Search Agency 125

Paid Search Agency Classified Ads Advertising Agencies Work Management 125