The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Contently

SEPTEMBER 21, 2021

Earlier this year, we surveyed 1,072 Americans about what they want from branded content. In our survey, it was the second-most popular content format, just behind video. Yet, in a separate survey of 530 marketers we conducted recently, less than 10 percent said they were prioritizing this type of visual content this year.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

Webbiquity

MARCH 8, 2022

When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Contently

FEBRUARY 23, 2023

It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinar page. Your conversion rate can be explained as a consequence of that negative press. Survey Your Database of Customers and Contacts Reach out directly to your contact or customer list with a sentiment survey.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” But they also run the risk of producing results that are remarkably convincing but also wildly inaccurate.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Champion Communications

MAY 16, 2023

Each year Muck Rack puts together their State of Journalism and State of PR Reports to uncover any changes in the industries. Take a look at our key takeaways from the report: Securing coverage Crafting the perfect pitch is vital to getting responses from journalists and securing top-tier media opportunities.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Walker Sands

JULY 20, 2022

Through strategic surveys, powerful visuals and story angles that highlight newsworthy findings, our teams continue to leverage creativity and data to create compelling, results-driven campaigns. Get in touch to learn more about how Walker Sands’ public relations expertise can help your business achieve its most pressing goals.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Salesforce Marketing Cloud

APRIL 3, 2024

In a survey, 71% of participants selected academic advising as one of the top three supports that would’ve helped them complete a degree. ” The dashboard highlights immediate tasks and events, so the most pressing matters are visible. Advisors receive an alert with mid-semester progress reports on their advisees.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand. and brand recall (can they remember your brand without prompts?).

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. The average household’s credit card balance is $9,990, according to a WalletHub report. BNPL up, revenues down. Despite this rise, revenue decreased 19% for that period.

eCommerce 87

eCommerce Buy Press Marketing Management 87

Biznology

DECEMBER 4, 2019

He came up with analytics that show several “happy words” — such as “pleased,” “excited,” “proud” and “thrilled” — litter the press release landscape, offering nothing in the way of real information. Finally, we found this Pew Research survey that shows exactly how little the average adult knows about the digital marketing world.

Social Media 156

Social Media Dwell Media B2B 156

Webbiquity

MARCH 5, 2019

It also includes features like event management, surveys, polls, and file sharing. Loring Kaveney: Social media; digital marketing working with Augurian; and news media/press interviews, PR working with Schwegman Communications. The Lessons.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Vidyard

JANUARY 19, 2022

Vidyard conducted its latest survey with independent market research firm Atomik Research, with more than 500 financial services professionals, between November 22-26, 2021. The survey found: 40% of respondents fear their productivity will decline if they are forced to return to the office. to conduct an online survey of?503?financial

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Martech

SEPTEMBER 20, 2022

These financial concerns might actually be more pressing than fear of the virus, with those expecting to have a normal holiday shopping season dropping from 60% in 2022 to 49% this year. The data come from “The Annual Holiday Shopper Survey for Marketers,” a survey of over 900 U.S. More findings.

Sample 73

Sample Press Customer Surveys Planning 73

Contently

FEBRUARY 21, 2023

The market intelligence software Klue , for instance, automatically collects millions of data points from across the internet to understand what your audience discusses in the press, social media, product reviews, and elsewhere. Klue also specializes in giving clients insight into where their competitors are ranking in these channels.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Vidyard

FEBRUARY 23, 2022

The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? Indeed, 89% of financial services professionals surveyed said that video messages would be more impactful than traditional text emails when working remotely. to conduct an online survey of?503

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Valasys

JUNE 28, 2023

According to its report, users accept nearly 30% of Code Copilot suggestions within the first year of use, and later discover that productivity has increased. According to the company, GitHub Copilot has produced over three billion accepted lines of code, making it the most widely used AI developer tool in the world.

Tools 52

Tools Case Studies Press User-Generated Content 52

Martech

DECEMBER 7, 2023

Dig deeper: Third-party data in advertising: Best of the MarTechBot Measurement and reporting When it comes to measuring and reporting website performance, there are a few key metrics you should pay attention to. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Paid Content 73

Paid Content Acquisitions Cost per Acquisition Marketing AI 73

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Generating press releases. Today, the outputs of ChatGPT are impressive in documentation areas.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

Marketing Insider Group

APRIL 6, 2021

You could host a contest on social media or share a news report on a current event. According to a recent survey, 96% of customers would continue to buy from companies that apologize and rectify a negative situation. You can ask for customer reviews, send out surveys, use live chats, or send direct emails to receive valuable feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

The Point

SEPTEMBER 15, 2015

A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers. Video was named the content type that marketers project will be most essential in the coming year. •

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Tactics 100

Sprout Social

JUNE 15, 2021

To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives. We also surveyed 500 British and Irish consumers to find out how aligned businesses’ social strategies are to what they want and expect.

Top of Funnel 111

Top of Funnel Social Media Work Management Correlation 111

B2B Marketing Directions

AUGUST 21, 2022

Image Source: TrustRadius In June, TrustRadius published the findings of its sixth annual survey of B2B technology buyers. The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey.

Marketing Management 52

Marketing Management Research B2B Vendors 52

Champion Communications

MARCH 6, 2023

CRN asks partners for their view ChatGPT has dominated the press in the last few weeks but what does this mean for the channel? Logicalis CIOs look to the channel to increase their strategic role Logicalis released the findings from their 2023 Global CIO Survey. The report was featured in MicroScope.

Fulfillment 62

Fulfillment Press Differentiation Customer Surveys 62

Litmus

SEPTEMBER 22, 2023

Our survey for the State of Email Design report found copy creation tools to be more popular than image-only tools, with the conversational model of ChatGPT appealing to most email marketers. It powers some of the most popular tools used by marketers today. What are the top generative AI tools used by email marketers?

Marketing AI 82

Marketing AI Email Marketing Tools Planning 82

Martech

MAY 24, 2022

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. The report’s main findings. Alan Trefler, founder and CEO of Pega.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Business 81

Convince & Convert

JULY 24, 2015

They think they can either retain a PR agency or hire internal PR personnel who then produce scores of press releases that quickly lead to favorable media articles and an outstanding corporate reputation. More than half of executives (59 percent) surveyed by Wakefield Research said they do not fully understand the role and capabilities of PR.

PR 146

PR Public Relations Paid Search Agency Press 146

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Champion Communications

DECEMBER 15, 2022

It is perhaps somewhat surprising then that when pressed upon how many Marketing-Qualified-Leads (MQLs) were generated as a resulted of PR efforts, the average response was 74%, with 41% of respondents claiming that more than 80% of leads over the past 12 months came through PR.

PR 62

PR Lead Generation Marketing Qualified Leads Lead Ranking 62

Scoop.it

OCTOBER 27, 2022

If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. As a service-based business, you’re always pressed for time — so what better way to alleviate some pressure than to supplement with curated content? See how we can help.

Curation 86

Curation Work Management Marketing Management Service 86

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. And 53% of those not currently using video plan to do so soon.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

LeanData

SEPTEMBER 22, 2022

Sales and Marketing teams are continuously pressed to grow revenue. Download your copy of the 2022 Inbound & Outbound Sales Pipeline Performance Benchmarking Report. . From there, the survey data suggests it gets worse. However, building a strong and healthy sales pipeline is usually the key first step in that process.

Cost per Lead 52

Cost per Lead CPL Peer-to-peer Advertising Benchmark 52

Sword and the Script | B2B

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. after the last election season to supplement the report. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. 57% are neutral about trust in NGOs.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Vidyard

FEBRUARY 23, 2022

The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? Indeed, 89% of financial services professionals surveyed said that video messages would be more impactful than traditional text emails when working remotely. to conduct an online survey of?503

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. Litmus’ pre-send spam test gives you insight into what might get your email marked as spam so you can fix any issues before you press send. List-Unsubscribe.

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108