Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Search Engine Journal

JULY 28, 2022

Twitter's transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations. The post Twitter Transparency Report Shows Dark Side Of Social Media appeared first on Search Engine Journal.

Transparency 109

Transparency Social Media Twitter Media 109

Adobe Experience Cloud Blog

MAY 10, 2017

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Even though press coverage isn’t an endorsement, sharing articles where your company is reported on externally adds legitimacy to your narrative.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Remember that reporters are on deadline and don’t have full control over the final product once an interview and story are submitted to their editor. Before the Interview.

Press 59

Press Media Sample Rules 59

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

Press 80

Press Effectiveness Tips Buzz 80

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Contently

APRIL 16, 2020

And when I want to be inspired, I read GE Reports. GE Reports is focusing on efforts by GE Healthcare to combat the spread of coronavirus as well as actions by others across the world. GE Healthcare is a part of the story, but it’s not a press release. Great content requires great reporters and storytellers.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . Key functionality includes: .

Activities 156

Activities Analytics Work Management Class 156

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. Help a Reporter Out (or HARO for short) is a very useful resource to get quoted in leading publications.

Press 69

Press Features Tips eCommerce 69

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Bluetext

FEBRUARY 21, 2024

PR: Share of Voice – are we seeing an increase in share of voice in the marketplace from an increase in branded press releases and announcements? Most importantly, our comprehensive reporting allows us to easily review our data, and apply updates to our strategy based on what we’re seeing.

Digital Marketing Funnels 41

Digital Marketing Funnels Lead Ranking Lead Scoring CTR 41

Walker Sands

OCTOBER 26, 2023

Reporters and editors from Barron’s, Inc. Maxwell Strachan , a senior features reporter and editor at Vice’s technology site, Motherboard, added that news publishers have had problems when they rely too heavily on social media networks to distribute their reporting and other content. Fowler was an AP reporter for 16 years.)

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Benchmark Email

JUNE 15, 2022

And while blog posts, press releases, and eBooks are all super effective mediums of content marketing, there are even more content formats worth exploring for your business — including reports. A great B2B marketer understands the utility of an informative and original piece of content.

Advertising Benchmark 52

Advertising Benchmark Press Advertising Mediums Marketing Report 52

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. Why do we report on median instead of average (mean)? Jump into the report if you’d like some suggestions on how to apply these learnings.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. And 53% of those not currently using video plan to do so soon.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. press@vidyard.com . HubSpot Video Updates Bring New Capabilities and Greater Ease of Use.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

Walker Sands

OCTOBER 19, 2022

When securing coverage for clients, it’s important to understand which reporters to pitch to and how to effectively communicate with them. Melissa is a senior reporter at Modern Retail and has 15 years’ experience in various facets of the media industry, including print journalism, video production, social media management and more.

Media 52

Media PR Work Management Press 52

KoMarketing Associates

DECEMBER 20, 2022

In this training, our team was able to ask Brie their most pressing GA4 questions and learn best practices for the platform. Takeaway #5: Customize Report Metrics. One of the best things about GA4 is the ability to really customize your reports to your business priorities. Let’s take the Traffic Acquisition report for example.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint.

Press 69

Press Product Screencast FAQ 69

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

Customer Experience Matrix

AUGUST 5, 2014

But the elation lasted about two minutes, since I then had to write a press release announcing it. The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. You can read the headline in the press release or – lucky you – get even more details below.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. A Reporter Can Never Be a Trusted Friend. Some Reporters Have Personal Agendas.

Media 147

Media PR Press Advertising Agencies 147

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Vidyard

SEPTEMBER 22, 2020

New enhancements also include the ability to drag and drop videos into HubSpot landing pages and email campaigns, generate robust video reporting, and enjoy a seamless user experience in HubSpot Video and Vidyard’s premium online video platform services.

Marketing Automation Services 65

Marketing Automation Services CMS Development Hubspot Video Marketing 65

Avitage

FEBRUARY 18, 2016

Don’t be distracted by the hyperbole associated with this important Accenture report on the state of content. “Marketers are drowning” in a “tidal wave of content,” are phrases from the press release and early articles that have picked this up. This report should help. As it should.

Marketing Report 120

Marketing Report Enterprise Management Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

OCTOBER 5, 2017

About 53 percent face technology limitations, and 40 percent are pressed by a lack of time. Fifty-nine percent of marketers claim that they do not carry out marketing attribution or delay it due to a lack of knowledge.

Marketing Attribution 120

Marketing Attribution Allocation Marketing Report Barriers 120

KoMarketing Associates

SEPTEMBER 9, 2021

Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels. This is compared to online ads (31%), press ads (29%) and account-based marketing (27%). In the U.S.,

Social Media 207

Social Media Demand Social Marketing Media 207

Vision Edge Marketing

APRIL 5, 2022

Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose? Ecosystem Influence: How much press coverage is your brand attracting? In how many reports are you mentioned? Are content and thought leadership the same? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Zoominfo

FEBRUARY 10, 2021

This post is part of ZoomInfo’s 2020 Annual Report series. To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases. ZoomInfo’s 2020 Annual Report Series. Source: ZoomInfo.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

KEO Marketing

SEPTEMBER 15, 2016

Press releases are an important part of a business’s communication process. If you invest in creating a great press release , you want to get the most of it. Here are eight tips for creating an online press release that will get media attention. Your press release will get a 1 second visual scan. Do not use your logo.

Press 48

Press Keywords Distribution Video Marketing 48

Vidyard

DECEMBER 16, 2020

Of those using video, 94% report that it performs as well, if not better, than other outreach forms. Meanwhile, sales teams at #paid, Dynamic Signal, Fresh Relevance, Modus, Woodway UK, and others have reported a staggering 200%+ increase in their response rates and/or close rates since embracing a video-first approach to sales.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing. And over time, it will make you irrelevant.

Public Relations 100

Public Relations Press PR Content 100

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. And 53% of those not currently using video plan to do so soon.

Response Rate 50

Response Rate Video Marketing Click Rate Public Relations 50

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Enterprise Management 95

Enterprise Management Work Management Customer Satisfaction Lead Ranking 95