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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

You’ll find these firms quoted often in the press. Consumer-centered companies invest in trusted research to help them understand and engage shoppers. Their business model is based on selling data and insights, and they may also offer advisory services to help executives understand what the data means.

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6 Tips for Getting Free Press For Your B2B Business

BenchmarkONE

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

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Five Must-Have Pieces of PR Content for the Modern Marketer

Trade Press Services Newsletter

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130
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Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey

Trade Press Services

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Organizational news can be shared through press releases, news outlets, case studies, and social media. Personalized content allows brands to engage with audiences on a deeper, more meaningful level.

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85
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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news. Our opinion?

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