GoExhibit! Enhancements Released As Peak of Trade Show Season Nears

Lead Liaison

The sales and marketing platform that is “built by its users” released a list this week of Q1‘19 enhancements to GoExhibit!™. also released lead capture support for NFC badges as well as automatic post-show reconciliation, a method that can be used when Lead Retrieval providers do not offer a Developer’s Kit for integration. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events.

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. Why Trade Pubs Matter. In a comprehensive B2B public relations program, it’s still critical to place your news in trade publications that speak directly to your target customer demographic. All from a press release.

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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. In an era of automated lead nurturing, the situation may be improving somewhat, but simply having the technology with which to blast every trade show lead the same, tired email message instantly upon your return to the office doesn’t mean you should. Here are 10 tips for designing an effective trade show follow-up campaign.

Do Press Releases Still Work for Startups and Online Businesses in 2021?

Altitude Branding

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? .

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Event Lead Capture Provider Lead Liaison Unveils New Resources for Trade Show Event Planning

Lead Liaison

In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. Their Trade Show Preparation Checklist takes the stress out of preparing for trade shows by keeping track of responsibilities in a simplified checklist, along with tips on how and why each item should be completed. It’s extensivity makes the checklist an excellent tool for beginners as well as seasoned trade show planners.

Press Release: Kaon Fuels Enterprise WebVR Adoption, Showing Immersive Experiences and Interactive 3D Products in Virtual Reality

Kaon

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using the Microsoft Edge, and other WebVR supported browsers upon their release. 3D Products Geek Talk Marketing Guru News Trade Show Trends 3D Product Models B2B Kaon Interactive Kaon VR marketing Microsoft Edge sales technology virtual reality VR WebVR Windows Mixed Reality

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Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

Kaon

With the release of the ASUS ZenFone AR, Kaon Interactive can immediately provide its Fortune 500 customers with the most advanced B2B marketing AR and VR solutions all on one device. Innovative B2B companies are using Kaon’s interactive sales and marketing applications at trade shows, customer meetings, analyst briefings, product launches and beyond, to show how products would look and behave in the real world.

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8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show. It turns out YouTube is great for all phases of trade show promotion.

Influencer marketing tools of the trade

Biznology

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know.

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How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples

ClearVoice

How do you create a successful press kit or media kit? Before we get into the winners of the medium along with some things you should never do, it would probably help to define just exactly what a press kit is and why you need to create them. Press kits vs. media kits. “A

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Time to Kill the Press Release?

What Works - What Doesn't

While writing a press release for a client the other day, I got to thinking about what I was doing. Because the more I thought, the less reason I could find for a company to issue a traditional “press release.”     What with the long decline of the trade press, there is less “press” out there to “release” information to. By definition, the press release is all about what’s important to the vendor , not the reader. (“We

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Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict. In these days when every vendor is a publisher, can we can really afford to keep press releases and case studies free of anything that smacks of bad news or negativity?

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How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. 77% of marketers say trade shows generate a significant quantity of leads. ~ So how can you make the most of your trade show experience? 5 Ways to Generate B2B Leads at Trade Shows.

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI. Measuring Trade Show ROI. The “Profit” number only includes sales made as a direct result of your trade show appearance. Optimize your trade show booth.

Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict. In these days when every vendor is a publisher, can we can really afford to keep press releases and case studies free of anything that smacks of bad news or negativity?

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Lead Liaison Debuts Standalone Event Lead Capture and Management Solution

Lead Liaison

Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or other marketing event. and European trade shows,” says Kathleen Chance, Sales and Marketing Support Manager for TOMRA. During these tests, Lead Liaison was available to assist and we were able to make a number of adjustments on the fly based on live feedback from our sales team on the trade show floor.”.

Lead Liaison Announces Attendance at EXHIBITORLIVE 2019

Lead Liaison

EXHIBITORLIVE is The Professional Development Conference for Trade Show and Corporate Event Marketing. Press Releases Revenue Generation Blog event lead management Event Leads Press Release Trade ShowsDallas, Texas – Sales and marketing solutions provider Lead Liaison will be exhibiting at the 2019 EXHIBITORLIVE conference in Las Vegas, Nevada. The global leader in event lead management will be showcasing their solution, GoExhibit!,

A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI

Circle Studio

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Most A/E/C firm leaders believe that trade shows are important, but truthfully, many come home wondering whether it was worth their time and money. Be strategic about what trade shows you attend .

4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot.

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Lead Liaison and Avery to Complement Event Lead Capture Solution

Lead Liaison

Known for their enterprise marketing and sales software, Lead Liaison is answering a significant need in the trade show industry as it relates to fully-integrated lead capture. Press Releases Revenue Generation Blog Use Cases Avery Badges event lead management Exhibitor Press Release Trade ShowsDallas, Texas – Lead Liaison announces a relationship with Avery , the leading manufacturer of labels and badges.

Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Have your efforts to generate more press coverage for your small business been falling flat lately? What exactly is expected when you contact the press about your small B2B business. Discover three key elements in small business PR to generate more press for your business -- and how to make it last! The press isn't your handmaiden, there simply to serve your startup PR needs. Click here to learn how to write a kick-ass press release.).

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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events. To access our Press Kit, visit [link]. Dallas, TX – GoExhibit!™

Introducing the Modern Press Release

Marketo

Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? The reason they continue in most organizations is because people would generally agree they still are needed to announce product launches and news, especially for a publicly traded company. I keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release.

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B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 My book, Lead Generation for the Complex Sale , was released this morning.

Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Marketing Insider Group

But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. I kept her updated with the latest news regarding the Games, and eventually, Kristin was able to publish the first released from the testing lab. Don’t send every press release to everyone.

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

Here are eight content ideas for your Facebook page posts: Press releases – company news with a link to the release can stream into your Facebook wall. Automate this by linking a press release feed from your online service. You are distributing press releases online, aren’t you? This content can really extend your reach at a trade show to those who didn’t attend! Tweet.

Lead Liaison Sales and Marketing Software Integrates with Slack

Lead Liaison

Lead Liaison’s software is used by marketing and sales teams worldwide to capture and manage trade show and event leads, automate marketing, and enable more efficient sales processes. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events. To access our Press Kit, visit www.leadliaison.com/press-kit. Dallas, Texas – “Great work, team! We just closed a NEW DEAL!”.

10 (+1) Tips to Maximizing Your Trade Show ROI, Part II

Fathom

In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. 1: Find out who’s attending – If a list of attendees is available prior to the tradeshow, check to see if any members of the press will be in attendance.

Lead Liaison Leaks a Glimpse of First-Ever, Fully Integrated Lead Capture App

Lead Liaison

Although it is not available for public consumption yet, the Lead Liaison has released a few specifics that have the technology world buzzing. The app is intended to be used at events such as trade shows, seminars and conferences, and even in door-to-door sales, to capture hot leads or take surveys onsite. It will be initially available for iOS and Android operating systems with support for Windows in a subsequent release.

Lead Liaison Launches Updates to Enterprise-Ready Software Solutions

Lead Liaison

An example of seeing this Connector in action would be when it’s used with trade shows or marketing events,” says Customer Success Manager, Ryan Schefke. Companies can capture a lead at a trade show using our event lead management solution , and push that information into Domo to provide a visual overview of success.”. Press Releases DOMO Enterprise Press Release Privacy Policies Single Sign On

New DataSpring™ B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Lead Liaison

Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring ™ module. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events.

Televerde Appoints Amy Fliegelman Olli to Its Board of Directors

Televerde

Arizona State University’s Seidman Research Institute recently released findings that reviewed the economic, social and fiscal impact of Televerde’s prison workforce development program on individuals, families, and the state of Arizona. In The News Press Release

Adoption of Video Messaging and Screen Recording in Business Skyrockets by 400% as Remote Work Becomes the New Normal

Vidyard

Since the shift to a remote working world, video adoption has surged most notably in high tech, education, real estate, expert trades, and professional services, while the most common use-cases reported by new users include sales, collaboration, education, and internal communications.

Televerde Selects Melbourne, Australia for Asia-Pacific Headquarters and Contact Center Location

Televerde

Minister for Trade and Investment Philip Dalidakis said Televerde’s investment underlines Victoria’s position as a center for technology in the Asia-Pacific region. “We’re Press Releases Australia b2b marketing Call Center press releaseGlobal Sales and Marketing Solutions Provider to Bring Demand Generation. and Inside Sales Expertise Across Asia-Pacific Market.

Research Integrity: The Achilles Heel of Content Marketing

Marketing Craftmanship

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. With very little expectation that a premise based on such shoddy research would qualify for exposure in the financial press, and dreading inquiries from journalists asking about our research methodology, the release went out.

Lead Liaison Announces Another Consecutive Year of Growth & Expansion

Lead Liaison

The company continues to grow at a rapid pace, proving that you don’t have to be a publicly traded company to beat out the competition in the mar-tech industry. In data released this week, Lead Liaison announced an average growth year-over-year of 73.02% for the past four years. The app is designed to quickly collect leads onsite at marketing events such as trade shows. Press Releases Company Growth Press Release

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