Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing.

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? The first thing you should do is find trustworthy samples of how to write a press release. Reinventing the wheel with your press release will only slow you down.

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7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Press releases can be a useful tool for any size business, and they allow smaller businesses to grab the same press attention larger businesses can get. Keep your release simple.

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How To Write a Press Release

SEMrush

In this guide, we’ll provide you with advice on how to write a press release. We’ll cover formatting, how to write the content itself, and syndicating it. Content Marketing

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How to Write Press Release Headlines That People Actually Read

B2B PR Sense

The title did receive a lot of press, albeit for how controversial it was. However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. If only all press release headlines incorporated that measure of clarity, but without the negative press attention. Recipe for Potent Press Release Headlines.

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Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. If your business is caught in this knowledge gap, here are four ways that you can use press releases to drive and increase brand visibility: Milestones.

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10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.

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8 Steps to a Standout Press Release

Hinge Marketing

One way to obtain earned media is to write a press release that is both newsworthy and suited to the journalists’ beat. Like any good story, a successful press release is as much about content as context. Press releases are meant to be informative yet brief.

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PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan

BenchmarkONE

The post PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan appeared first on BenchmarkONE. Louis, MO – January 6, 2021 – BenchmarkONE, a leading software as a service provider of sales and marketing solutions for SMBs, today announces the launch of the Free Forever plan. .

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Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For non-daily news sources such as magazines, news releases were often sent through the US Mail.

The Ultimate Guide to Press Release Distribution

Hubspot

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution?

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5 Ultimate Press Release Components That Will Boost Your B2B Marketing

B2B PR Sense

With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic. Yet, it's been estimated that some 2,000 releases are sent a day by the major wire services alone. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients. In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. Press Releases B2B PR b2b marketing

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SpiceWorld Virtual 2021: Spiceworks Ziff Davis Releases Growing Agenda Optimized for IT Professional Education and Engagement

SWZD

Press Releases B2B Tech Conference IT Professionals SpiceWorld SpiceWorld Virtual SWZD

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. For example, sending a new product press release about an industrial dust collector for welding applications to a trade publication for the welding industry is a direct hit. All from a press release. 6 Benefits of B2B Press Releases.

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Tips for Writing a Dynamic Press Release

Launch Marketing

Now it’s time to promote your company update with a press release. Here are six tips on how to write a powerful press release. The first question you should ask yourself is, “What is my objective for this release?” You just launched a killer new mobile app.

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5 Reasons Why Press Releases Are Still Relevant Today

ClickDimensions

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place.

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PRESS RELEASE: BenchmarkONE Launches New Features: Dynamic Content and Teams

BenchmarkONE

With these features also comes the release of BenchmarkONE’s Lite Version. The post PRESS RELEASE: BenchmarkONE Launches New Features: Dynamic Content and Teams appeared first on Hatchbuck.

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Hello News Releases; Good Bye Press Releases

Marketri

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Buyers read your news releases directly, and you need to be speaking their language.” Quality of the News: Always keep in mind that news releases are for factual news – not opinion. Have you ever used these terms in your news releases? Free Press Releases.

Press Release: Trio of CMOs Discuss Success with Hive9

Hive9

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy. Marketing Planning Hive9 B2B marketing strategy

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How a press release can be spun into content gold

Integrated B2B

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. It’s the same with press releases.

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Do Press Releases Still Work for Startups and Online Businesses in 2021?

Altitude Branding

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? .

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How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Press releases have been teetering on the edge of death for years now. Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter? A recent study showed that more than a third of journalists still get their story ideas from press releases -- and another 88% of journalists found the press releases they read valuable. 9 Ways to Craft a Kick-Ass Press Release.

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Benefits of Using a Press Release Distribution Service for Your Business

Altitude Branding

However, they tend to forget about press releases, which are equally effective in rallying desirable numbers. When done right, press releases can have a huge leverage on your audience’s brand opinions, as well as potential investors’ financial decisions. Why Should You Consider Press Release Distribution? Say you’ve decided to include press release writing into your company tasks and budget.

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What You Can Learn from Steve Jobs' Press Release

Tomorrow People

Have you read the press release from Steve Jobs on his resignation? Without going into unnecessary details, the release succinctly fulfills its purpose by answering the two most important questions: why Jobs is resigning and what happens next. Takeaway: Keep your releases short and to the point. When reading the release, you get a sense of Jobs’ gratitude and optimism, and possibly a hint of sadness. What do you think of Steve Jobs’ release?

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Google May Treat Press Releases Different From Other Content via @MattGSouthern

Search Engine Journal

Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller. The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal.

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10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. Before writing a B2B press release… You should keep in mind that a good press release requires interesting and unique information; it should include facts and be objective.

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Eight Ways to Get More Out of Your Press Release

KEO Marketing

Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it. Here are eight tips for creating an online press release that will get media attention. Your press release will get a 1 second visual scan. They make the release stand out.

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Should B2B Marketers Kill the Press Release?

MLT Creative

The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn''t. I asked him, "What if there isn''t any news, then what?" His response? Just gin something up." I had to look away, quickly, so he didn''t notice me rolling my eyes. Inbound Marketing B2B best practices

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Can Financial Advisors Use Press Releases For Marketing?

FMG Suite

Have you considered utilizing press releases for your marketing strategy? Whether you actually send them to local publications, or just […]. Marketing Tips

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Press Release: 3D Augmented Reality Scenes – the Next Frontier of AR for the Enterprise

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D Watch Kaon President & CEO Gavin Finn debut Kaon 3D AR Scenes on stage at the most recent AR in Action Industry Summit at MIT. photo credit: Dave Rezendes.

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News Releases in Industrial Content Marketing — Part II

Industrial Marketing Today

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press RleasesLet me start with some findings and statistics from different B2B [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Top 10 Tips For Writing A Successful B2B Press Release

Floodlight New Marketing

A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release is not necessarily always a big news story nor an announcement of an event. A press release Read More. The post Top 10 Tips For Writing A Successful B2B Press Release appeared first on Floodlight New Marketing.

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6 Tips for Getting Free Press For Your B2B Business

BenchmarkONE

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle.

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PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators

BenchmarkONE

The post PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators appeared first on Hatchbuck

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TECHNOLOGY SERVICES GROUP SUCCESSFULLY BENCHMARKS 11 BILLION DOCUMENT REPOSITORY WITH AMAZON WEB SERVICES – PRESS RELEASE

Technology Services Group

Case Study DynamoDB ECM Landscape Migrations OpenContent Management Suite OpenMigrate Press ReleaseChicago, IL. June 25th, 2019 – Technology Services Group, Inc. TSG), a leading provider of document management integration software announced today that it has successfully tested the OpenContent Management Suite (OCMS) of products with a repository containing 11 billion documents running on Amazon Web Services.

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Press Release: Full Circle Insights Continues to Innovate in 2020, Receiving Two Patents and Rolling Out New Product Dashboards to Support Digital Marketing

Full Circle Insights

The post Press Release: Full Circle Insights Continues to Innovate in 2020, Receiving Two Patents and Rolling Out New Product Dashboards to Support Digital Marketing appeared first on Full Circle Insights. PRESS RELEASE Press Releases

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Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

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