Moz

JUNE 28, 2020

For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Social media.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

ClearVoice

DECEMBER 19, 2023

And no, “going viral” is not a content strategy.) If you’re creating content without a strategy in place, you’ll be hard-pressed to justify your content marketing budget to the keepers of the purse strings. Hitting “Publish” isn’t the last step. What goals do you hope to achieve with your content?

Marketing Budget 52

Marketing Budget Marketing & Strategy Marketing Budget Creation Content 52

Contently

APRIL 16, 2020

The content team has published a dozen pieces since mid-March, often breaking important news—like this story about how a GE Healthcare team was experimenting with 3D printing to boost ventilator production in Wisconsin, and this story about how AI-enhanced ultrasound was emerging as a key tool for doctors in Italy without access to CT scans.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Oktopost

JUNE 14, 2021

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. This includes looking for keywords to target when publishing content and monitoring the conversation on social media. Proper keyword usage is essential and can be applied with basic keyword analysis before content is written and published.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

QuanticMind

JULY 31, 2023

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Hubspot

SEPTEMBER 21, 2020

When you press record, a countdown of three seconds will appear on your screen before Reels starts to record. Once you press and hold the record button, you'll start filming a clip. When you are finished, tap the arrow at the bottom when you’re ready to publish. Prepare to publish your Reel. View your Reels.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. Why is this concerning?

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. The resulting article , which we published a day after GameStop’s stock price soared into the triple digits, received 3,456% more pageviews than a typical post generates in a 24-hour period.

Trends 129

Trends Content Social Media Eye-Tracking 129

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Once a hashtag is published, it becomes a clickable, searchable link. Hashtags aren’t always a force of social change—some viral hashtags are just plain fun.

Effectiveness 120

Effectiveness Social Media Paid Search Agency Viral Marketing 120

Oktopost

JUNE 6, 2020

The initiative quickly went viral and social media users filled their accounts with black squares. I pressed the big red button. I pressed the big red button. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. I enabled “ Crisis Mode.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Sprout Social

FEBRUARY 15, 2023

Once you’ve customized your layout, hit the Publish button in the upper right. Contact info: Include a public-facing email where people can contact you for business or press inquiries. Once you hit publish, congratulations—your channel is officially set up, and you’re ready to add videos.

Youtube 86

Youtube Advertising Channels Brand Identity Branding 86

RebelMouse

MAY 2, 2022

Worldcrunch, the international digital news magazine, has partnered with global publishing platform RebelMouse to maximize the reach and impact of Worldcrunch’s unique multilingual coverage of the war in Ukraine. About RebelMouse.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Convince & Convert

JANUARY 15, 2018

In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The key phrase in the press release is that Facebook is prioritizing posts that “spark conversations and meaningful interactions among people.” Use the Mom Test.

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

EveryoneSocial

MARCH 23, 2023

Keep in mind, search results will only include posts that are published to Groups you can access. Cold-Pressed Filtered Content for Best Results Value: Old content enjoys a second life thanks to targeted search criteria. Speaking of cold-pressed, the metaphor gets mixed depending on how oily the content is. Status: Live!

Tagging 52

Tagging Linkedin Profiling Press 52

Contently

MAY 2, 2018

However, the most effective marketing happens within a couple months of the publish date. However, we can juice things through a little earned and paid, and cut the amount of content down by about 50 percent: Earned Audience: If I post enough great content, there’s a chance something will catch fire and go viral.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

ClearVoice

FEBRUARY 3, 2021

Press releases. Depending on the outlet and channel you’re publishing in, article lengths will vary. Content for social media channels with viral potential (FB, Twitter, and LinkedIn). Branded/native content. Content ladders. Interviews. News items. Thought-leadership pieces. Skyscrapers. The long and short of it.

Thought Leadership 52

Thought Leadership FAQ Fulfillment Viral Marketing 52

Sprout Social

JANUARY 26, 2021

With social algorithms continuing to evolve over time, ditch the mentality that you need to constantly publish a high volume of content. Publishing at a high frequency can be harmful in more ways than one. Social algorithms prioritize relevance over quantity, so more posts don’t equate to more engagement.

Social Media 143

Social Media Media Burn Rate Tagging 143

Lenny's Newsletter

SEPTEMBER 5, 2023

If we got some of the right people using it, we would get sort of a viral adoption effect. Get press Three startups I looked at had meaningful success with early PR. ” — Spenser Skates , CEO and co-founder Canva: “We had a fair bit of press based on our very first funding round.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Contently

JUNE 9, 2016

In the past, Facebook posts rarely went viral. As Facebook continues to transition away from a social network and becomes a content network in order to attract advertiser money, as I’ve argued previously , creating the conditions to foster viral hits like Chewbacca Mom is a top priority. Of course, there are catches.

Viral Marketing 60

Viral Marketing Youtube Advertising Agencies Facebook 60

Contently

SEPTEMBER 22, 2016

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. ” For example, GE Reports published a story about a revolutionary indoor farm in Japan powered by LED lights made by GE. Images via GE Reports.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Nearly 1,300 press mentions and more than 100,000 social shares. The result?

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

Buffer

MAY 4, 2022

Blogger — A free Google product, Blogger has been around since 1999 and has been credited as being a game-changer in the online publishing space. The calendar would include pitches and blog post ideas, the timeline for completing each post factoring in the outlining, drafting, and editing process, and the publish dates for each piece.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. Because, in content, there's a strong relationship between virality and emotion.

Tips 69

Tips Content SERP Custom Publishing 69

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Marketers can help educate their executives on what social awareness means, what efforts are successful and why going viral isn’t always the answer. Tag and track everything.

Marketing Funnels 131

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 131

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. The real goal is to have a journalist look at that press release and turn it into an original article about you and your company.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Hubspot

FEBRUARY 23, 2021

Recently, Clubhouse -- an invite-only, audio social media app -- has gained viral levels of awareness. Press the hand icon in the lower right to be added to a speaker request list. Press the "+" button in the lower navigation of a room to select and add followers. If you see a party popper emoji (or ?? ) Request to speak.

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

Contently

JULY 23, 2018

publishers) aren’t linking to your site. Its posts go viral on Reddit and serve as the source material for articles across the web. Its posts go viral on Reddit and serve as the source material for articles across the web. Brands certainly can—and do—amass a strong owned audience with great content.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Contently

JULY 23, 2018

publishers) aren’t linking to your site. Its posts go viral on Reddit and serve as the source material for articles across the web. Its posts go viral on Reddit and serve as the source material for articles across the web. Brands certainly can—and do—amass a strong owned audience with great content.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Vidyard

AUGUST 9, 2017

Imagine being a Hollywood producer pressed to find the next big blockbuster. On a more commercial scale, marketers are using smart analytics to determine what video elements are most likely to entertain viewers and go Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) But is it good for us?

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Contently

JUNE 21, 2016

But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. In a blog post , Facebook announced that it would start allowing publishers to share native ads right on their Facebook pages. But that presents two big problems for publishers.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

ClearVoice

JANUARY 26, 2024

It requires consistently publishing informative and relevant content that addresses your target customers’ interests, pain points, and comment questions related to your service. Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?”

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Sprout Social

JANUARY 12, 2022

Blog posts , press mentions and earned media. Regularly publish and repost UGC as part of your content calendar (circle back to tactic #1). In fact, recent data shows that reviews are actually considered “ the most valuable type of content ” that influencers publish. Brand ambassadors. Instead, you encourage it.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Marketing Craftmanship

APRIL 19, 2011

If you’re not a habitual rubbernecker of battles between companies and the press, here’s a condensed version of a recent incident that can provide some lessons for all those subject to public scrutiny…which includes just about every individual, institution and company, public or private. Journalistic ideals espoused by Edward R.

PR 100

PR Ad brokers Opinions Ethics 100

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Sprout Social

AUGUST 11, 2020

Some popular tactics for doing so include: Live Tweeting events such as games, press conferences or drafts. Providing fans with a team or game-specific hashtag to publish to. Doing so not only allows teams to show off their personality, but also poises their posts to potentially go viral. ?? leEdS aRe fAlLiNg aPaRt aGaiN!

Social Media 134

Social Media Media Buzz Communities 134

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100