Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. The CBOE is so much larger than the Amex, and the CBOE only trades options, so why is that a story?”

Media 147

Media PR Press Advertising Agencies 147

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

sagefrog

NOVEMBER 14, 2023

Attend Industry Trade Shows Trade shows remain a cornerstone in B2B marketing—and the top area of marketing spend for 25% of those surveyed in the latest B2B Marketing Mix—for good reason. Remember that participating in a trade show is much more impactful when you have a well-planned strategy. See how we do it → 9.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. For many businesses, however, placements in trade journals are more effective in generating product awareness, leads and sales. Setting Goals and Strategies.

PR 146

PR Public Relations Paid Search Agency Press 146

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Press releases. Speech writing.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. Trade Shows. Creating New News. Final Thoughts.

PR 69

PR Paid Search Agency Companies Public Relations 69

Biznology

JANUARY 19, 2018

The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I To his credit, he achieved the difficult milestone of moving the trade pubs to 100% digital in 2016.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Sword and the Script | B2B

JULY 30, 2019

A press release is not public relations. Tech can be a tool of trade, but it shouldn’t be confused with the trade. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. An oven is not cooking.

Enterprise Management 69

Enterprise Management Planning Marketing Management Paid Search Agency 69

Walker Sands

DECEMBER 12, 2023

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. The easiest way to get into the press is to use your own internal data. How many in trade pubs?

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

markempa

DECEMBER 17, 2012

Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. The year’s most-tweeted B2B Lead Roundtable Blog post focused on driving return on trade shows. Kasem to do our own version of a year-end countdown.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Stevens & Tate

APRIL 5, 2021

The agency is developing a comprehensive outreach strategy that includes public relations along with partnering with trade media outlets to advertise to their captive audience both digitally and in print.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Public Relations Lead Nurturing 69

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. B2B PR includes more options than making the print pages of a trade journal.

PR 54

PR Ad Building Media Tips 54

Biznology

MARCH 20, 2018

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. ” Influencer marketing tools of the trade.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. PR Marketing and Trade Publications. B2B companies are very industry focused, and trade journals are a good place to find a specific targeted audience.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. B2B PR includes more options than making the print pages of a trade journal.

PR 48

PR Ad Building Media Tips 48

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Walker Sands

APRIL 10, 2019

Hitting or not hitting these metrics can inform your press strategy going forward. This is especially valuable for trade publications that might be less broadly known but have a strong niche audience that falls within your PR strategy.

Media 40

Media Public Relations Effectiveness Domain 40

BDB

MARCH 1, 2024

Over a third of B2B buyers rate industry trade media and news publications as the most valuable content format when they’re researching a potential purchase. Paid channels, such as trade media advertising, PPC and paid social campaigns, are an effective way of creating high visibility opportunities to promote your company’s expertise.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Chris Koch

NOVEMBER 12, 2010

to prepare them to be public representatives of the company. PR creates a communications campaign with press releases, calling and emailing influencers, etc. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.).

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

NOVEMBER 5, 2010

Back when we had a strong press, the fact that press releases were self-aggrandizing crap didn’t matter. In order to differentiate themselves from the many other journalists receiving the same releases, self-respecting journalists never used anything from press releases in their stories. Nobody reads your content.

PR 100

PR Press Paid Search Agency Lead Ranking 100

BDB

FEBRUARY 23, 2024

Over a third of B2B buyers rate industry trade media and news publications as the most valuable content format when they’re researching a potential purchase. Paid channels, such as trade media advertising, PPC and paid social campaigns, are an effective way of creating high visibility opportunities to promote your company’s expertise.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Tomorrow People

MARCH 7, 2012

Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Myth 2: “PR is simply about sending out press releases and getting featured in newspapers and magazines.” But the era of the press release-only approach in creating effective media coverage is long gone.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Sword and the Script | B2B

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. The problem is, that’s not a story and not one the business trade press will cover. Somehow, by grit and will, the founders and executive team had pulled the company through.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

The Lead Agency

OCTOBER 4, 2017

Similar to how trading software has become an indispensable tool for stockbrokers, machine-learning-driven marketing technology has the potential to become universal in the workplace. The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

EveryoneSocial

JANUARY 14, 2020

Here are some of the main types of external comms your organization should be focused on: Website and Content Events and Conferences Social Media Community service Email newsletters Public relations Reputation management Employee advocacy Customer communications Speaking engagements. Trade Press Services ).

Marketing & Strategy 85

Marketing & Strategy Work Management Newsletter Press 85

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Adam Singer summarizes guidance from Meg Walker of PRWeb on how to search optimize press releases.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Eric Mower + Associates

JULY 30, 2018

Do you need someone to handle design or development needs, write a press release, handle your graphic design, provide insight on key analytics or all the above? Find a well-rounded agency jack of all trades. Here are tips about when to look for an agency partner and what to do when you find them. Know when to say when.

Advertising Agencies 40

Advertising Agencies Startups Paid Search Agency Ad Agencies 40

Integrated B2B

FEBRUARY 24, 2018

“Shine the spotlight on the cause and what others are doing in your industry, rather than yourself,” says Ed Nicholson, director of community and public relations for Tyson Foods Inc. “It Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

“Shine the spotlight on the cause and what others are doing in your industry, rather than yourself,” says Ed Nicholson, director of community and public relations for Tyson Foods Inc. “It Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. number of industry press mentions last month for your company and its top competitors); and performance metrics (e.g.,

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Altitude Marketing

OCTOBER 23, 2018

Public Relations Manager – will handle pitches, placements and press releases. Trade Show Coordinator – will manage trade show planning and vendor relationships. Industry events and trade shows still play a necessary role in B2B markets. Here’s a checklist we created to make trade show investment easier.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Bluetext

MAY 5, 2023

Using your brand migration list, execute accordingly, launching your new website, updating social media assets, and distributing press releases. Many brand launches culminate in a public event, where you unveil your new logo, mission, core values, etc. Following a series of mergers and acquisitions, BigBear.ai

Activities 26

Activities Tactics Brand Identity Branding 26

Marketing Craftmanship

MARCH 16, 2012

For example, having your CEO quoted in a story that also includes quotes from competitors will do little to distinguish your company’s brand, or to make the phones ring; Publicity (also called “earned media”) is a beast that must be fed consistently. Big companies use PR because they can afford to.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100