Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations.


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Time for a B2B Public Relations Tune Up

Schubert B2B

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Press Releases. It’s important to research the editorial calendar topic needs of your target publications. Trade Shows.

The Ultimate Guide to Public Relations in 2018


Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. And yes, it’s about more than press releases! Read on to learn more about public relations, or click below to jump to a specific section. Public relations can be split into three categories: owned, paid, and earned media. What’s Inbound Public Relations? Public Relations Tools.

Top Marketing Trends 2019 Part 6: Public Relations


For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink. As a result, public relations firms are having to work harder and create their own opportunities to get coverage for their clients.

Influencer marketing tools of the trade


Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! The post Influencer marketing tools of the trade appeared first on Biznology. We’re off to the races!

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26 Solid Pitch Ideas that Will Make You a B2B Public Relations Pro

B2B PR Sense

Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. But not all stories make the cut for effective media pitches in B2B public relations. It also attracts public interest. Your local press (and in some cases trade press) will be less demanding in terms of a great story.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Visual content is one of the public relations trends that has exploded recently. So it's unsurprising that this has trickled down to business to business public relations and communications. Visuals are intrinsically linked with human emotions.Tapping into those emotions is a key part of public relations, and an excellent way to boost such PR metrics as engagement and lead generation. Handpicked Related Content. Handpicked Related Content.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. The problem is, that’s not a story and not one the business trade press will cover.

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages


public relations can be a critical ingredient in your marketing mix. Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century. To that end, arming reporters with compelling visuals to make your story stand out from the pack can increase the success of your media relations.

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. Why Trade Pubs Matter. In a comprehensive B2B public relations program, it’s still critical to place your news in trade publications that speak directly to your target customer demographic.

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Can Google find you in your online store?


And you’re still crying foul, blaming Google, blaming Obama, blaming Mexican immigrants, and even blaming the Pacific Trade Agreement for your failure as a parent, as a business person, as a leader, as an entrepreneur. Blogging e-Commerce Influencer Marketing Public Relations Search Engine Optimization Search Marketing Social Media Marketing !!! With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store.

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How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples


How do you create a successful press kit or media kit? Before we get into the winners of the medium along with some things you should never do, it would probably help to define just exactly what a press kit is and why you need to create them. Press kits vs. media kits. “A

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3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

For instance, not long ago I answered the question, "How does public relations help in building a brand?" Use your recent press as the basis for responding to questions that will build your thought leadership. Include a direct link to your press in your response. Ideally, you'll link to your press in your online newsroom. Include Your Press Mentions in Your Bio. To that end, include your press mentions in your online bio.

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Do Press Releases Still Work for Startups and Online Businesses in 2021?

Altitude Branding

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? .

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Is the era of PR over?

Chris Koch

the readers of the journalists’ publications). Back when we had a strong press, the fact that press releases were self-aggrandizing crap didn’t matter. In order to differentiate themselves from the many other journalists receiving the same releases, self-respecting journalists never used anything from press releases in their stories. Press releases are not substitutes for real content. They understood my publication, my audience, and my needs.

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. Webinars and public forums entail lead qualification and follow-up with prospects. On its own, publication of the article was unlikely to generate any viable, near-term new business prospects. Is Your B2B Marketing a Tactical Hodge Podge?

Earned media influencer marketing demands your awesome


I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales.

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Stop doing PR. Start doing visibility.

Chris Koch

to prepare them to be public representatives of the company. PR creates a communications campaign with press releases, calling and emailing influencers, etc. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). The best way to get press and influencer attention these days is to write smart things that are easily discoverable. Related articles.

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Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict. In these days when every vendor is a publisher, can we can really afford to keep press releases and case studies free of anything that smacks of bad news or negativity?

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Marketers: How To Get Noticed by “Influencers”


After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Blog, tweet, review products, public speaking, publish research, write a book, comment on others’ blogs, produce videos, and contribute articles to trusted publications. The press is always looking for independent experts to give a disinterested perspective in articles. Narrow and deep beats wide and shallow when it comes to influencer relations.

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing


In no time, the backlinks secured from well-respected trade publications will also enhance your marketing funnel as your content collaterals complete the PR messaging. Publicize PR campaigns with content marketing. Mention : Monitor millions of online sources in real-time and discover conversations related to your brand. Muck Rack : A media relations solution to search and develop media lists, nurture conversations and analyze results.

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The Ultimate Guide to Hiring a PR Agency in 2020


But how do you communicate that with your stakeholders and the public? That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." While the duties of public relations and marketing can overlap, the two serve different functions.

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How to Tame Panda and Penguin with WPO


In a WPO strategy , different disciplines like public relations (PR), SEO, social media, content development, online advertising, analyst relations, and even trade show marketing are managed in a coordinated manner to maximize the total online visibility of a brand for key phrases. Public Relations. Are you maintaining momentum in press coverage? Google’s Panda and Penguin updates have irreversibly changed the practice of SEO.

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Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

Publicity Must Be More Than Noise. Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. But there are several reasons why this noisy carnival barker publicity is a losing game. This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage.

4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot.

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4 PR Considerations For Virtual Conferences & Events


Finding the right speaking role is important, as is including the right members of the press to listen to a speaking engagement for potential coverage opportunities. B2B marketing agency Event Design Event Marketing Public Relations Tips

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5 B2G PR Strategies For Mergers & Acquisitions


Amidst all of the business uncertainty in 2020 due to COVID-19, one area that remained relatively stable was a healthy volume of M&A activity for government contractors and government IT service providers. . Publicly-. Cybersecurity PR Government Marketing Public Relations

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Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Have your efforts to generate more press coverage for your small business been falling flat lately? What exactly is expected when you contact the press about your small B2B business. Discover three key elements in small business PR to generate more press for your business -- and how to make it last! The press isn't your handmaiden, there simply to serve your startup PR needs. To learn about 3 B2B public relations mistakes and how to salvage them, click here.).

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Does Your A/E/C Firm Need a Competitive Advantage?


If there isn’t a large budget for hiring a team of in-house marketing and public relations professionals, it might be wise to investigate hiring an outsourced marketing services partner to help your firm grow its business through a targeted public relations program. PR involves establishing and maintaining mutually beneficial relationships between a firm and the public – on whom its success or failure depends.

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Five Tips for the Perfect AEC Industry Media Pitch


About a week ago, I had the opportunity to attend a Society of Marketing Professional Services (SMPS) Philadelphia chapter event called “Meet the Press,” which featured a panel of journalists covering particular aspects of the architecture, engineering and construction industry. It was interesting to hear their thoughts about what makes a good story pitch, how they prefer to receive information (news tips, press releases, events, interview sources, etc.),

It’s About More Than Volume: How to Determine the Effectiveness of a Media Placement

Walker Sands

Hitting or not hitting these metrics can inform your press strategy going forward. This is especially valuable for trade publications that might be less broadly known but have a strong niche audience that falls within your PR strategy. Certain publications like Forbes will even tell you how many people read your specific article. Use a tool like Moz’s Link Explorer to gain insight on different publications. Public Relations media placement Media Relations PR

How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"


In other words, when Barker talks public relations, the Valley stops to listen. She cited narrative development, marketing materials, media training, and press assets. More coverage ran in USA Today , Fortune , NPR ’s blog, and a number of medical and technology trade publications. Public Relations Daily

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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7 Ways to Be Insanely Honest in Your Marketing


You go to the same trade shows and speak at the same conferences about pretty much the same things. We’ve all seen unseemly public spats between vendors. When Velocity lost Ryan Skinner, a beloved account director, to Forrester (where he’s now very happy), we could have done the normal thing and issued the standard press release to "wish him well in his future endeavours.". Content Creation Public Relations Daily Weekly

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. What online publications do they read?

Seven Expert Social PR Guides and Tips

Webbiquity SMM

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. How can media relations skills be leveraged in social media?

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