Vision6
AUGUST 3, 2021
Email marketing will continue to evolve, as it has done with other recent data privacy changes. What is Apple Mail privacy protection? The privacy update is set to roll out between September and November 2021. It will present Apple Mail users with the options to “Protect mail activity” or “Don’t protect mail activity”.
Martech
MAY 11, 2023
Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. The annual cost can go up over $2 million annually when adding in privacy protection tools and other technology that makes the DCR usable. DCRs can be used by brands, agencies and publishers.
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Trade Press Services Newsletter
AUGUST 4, 2022
When companies are open about how personal data is used and what privacy-protection processes are in place, they can create customer-centric messaging that educates target audiences, builds trust and boosts brand equity. The post How the New American Data Privacy Act Will Affect Marketing appeared first on Trade Press Services.
ANNUITAS
MAY 1, 2014
Rules, regulations, laws and best practices are always in flux in the world of privacy, compliance and data and it’s imperative that marketers and their organizations understand the complexities of these regulations and remain in compliance.
Martech
JULY 5, 2023
Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. which has yet to enact even more basic national privacy protections.
Liveintent
DECEMBER 21, 2021
With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Let’s take a look. First-party data. Apple’s iOS 15.
Customer Experience Matrix
NOVEMBER 18, 2018
Confirming the worst stereotypes of marketers as cynical hucksters, the press release promotes its mission with the argument that “purpose-led brands grow two to three times faster than their competitors.” The ANA’s grasp of causation may be no stronger than its sense of morality, but there’s no question it's in tune with the marketing herd.
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