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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. House, taking a huge step forward for congressional negotiations about data privacy. privacy regulations, including the California Consumer Privacy Act , the ADPPA affects nonprofits and small businesses.

Privacy 130
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Meet ZoomInfo’s Chief Compliance Officer: Q&A with Simon McDougall

Zoominfo

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy.

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Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

Confirming the worst stereotypes of marketers as cynical hucksters, the press release promotes its mission with the argument that “purpose-led brands grow two to three times faster than their competitors.” There are other, more parochial reasons for some companies to take strong policy positions.

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Don’t Let AI Derail Your Data — Here’s How

Salesforce Marketing Cloud

Digital sovereignty matters because it’s become a larger story on data in the digital realm, and a pressing topic of concern among global entities and individuals alike. Organizational measures : These involve the policies and procedures followed to ensure the security and protection of data throughout its lifecycle.

Privacy 59
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. The need for an effective social media policy for employees, however, has become more pressing than ever. Policy enforcement.

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BadTech Is the Next New Thing

Customer Experience Matrix

telecom lobbyists have successfully blocked close to 70 privacy bills so far this year. California legislature passes strong data privacy law. Here – this is not a joke – a university is putting school-controlled Amazon Echo listening devices in every dorm room The press continues to get it wrong. But all is not perfect.

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Learn Cybersecurity Skills on Trailhead

Salesforce Marketing Cloud

The rise of AI has only made the need for cybersecurity more pressing. This work calls for the ability to communicate, lead projects, and develop plans and policies. This includes knowledge of the regulatory and ethical aspects of AI and how AI impacts policies, business strategy, data governance, and privacy.