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Crisis Drives Innovation: Businesses Release More Products than Last Year

Zoominfo

Through September, companies have released more new products in 2020 than in either 2019 or 2018, according to research by ZoomInfo. Source: ZoomInfo. Source: ZoomInfo. Henry Schuck, CEO of ZoomInfo, views product expansion as akin to problem solving. Source: Zoominfo.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

While the most common point of frustration among all age groups was pricing, younger buyers had greater problems with competence during the buying process and relationships with sales representatives. “These days, communities are the heart of B2B brands,” says Krystal Wu, senior manager of community and content at ZoomInfo.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

You may want to create multiple ICPs if your offering appeals to different types of B2B buyers, as well as if you offer different pricing tiers or multiple products. However, there is a better, more modern way for streamlining how you launch targeted display ads across websites, apps and social media: MarketingOS from ZoomInfo.

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Marketers – Stop Limiting Your Pipeline, Switch to Unlimited B2B Data Credits

SalesIntel

For instance, there’s a limit on ZoomInfo credits (10k per year). Let’s go over the common challenges we hear from our prospects (mostly existing ZoomInfo users) because of their limited credits and how your marketing plan can benefit from switching to an unlimited credit plan. You get around 1000 credits to use in a month.

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The Definitive Guide to Market Intelligence

Zoominfo

Examples include: Press releases and mass media: Industry news and press often contain information relevant to your business decision-making process. Pricing: When you overprice a product, you’ll lose customers to a less expensive competitor. But, when you set your price too low, you fail to maximize potential revenue.

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Retention Red Flags: How To Tell A Customer Won’t Renew

Zoominfo

ZoomInfo CSM Sam Basile gave us some insight into some of the red flags that sales professionals and customer service managers should be on the lookout for: 1. For instance, an Account Executive (AE) promises a discount on premium features or services when the account only pays standard pricing.

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The Definitive Guide to Addressing Negative Business Reviews

Zoominfo

Generally, most customers who post negative reviews are plagued by a very specific, often pressing, issue. If they don’t reach out, they most likely complained for the sake of complaining and their issue isn’t as pressing as it may have originally seemed. Here’s what we recommend: 1. Monitor your online reputation.

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