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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

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5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

Marketing Insider Group

So, while remaining sympathetic to the frustrations that come bundled with modifying an approved marketing campaign to meet the specific demands of a new platform, I’m going to strongly suggest that companies dive headlong into YouTube Shorts. Why YouTube Shorts Need to be in Your Marketing Plan. However, for now, everyone is welcome.

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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Webinar presentation. Meet the team.

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YouTube Overhauls Search Results via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned. The post YouTube Overhauls Search Results appeared first on Search Engine Journal.

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How to Master YouTube SEO, in 10 Easy Steps

Contently

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube is the second-largest search engine in the world, one spot behind its parent company, Google.

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How the YouTube algorithm works in 2022

Sprout Social

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 Global ad revenue is 19.77

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YouTube Copywriting – Tips & Tricks

Anyword

YouTube is a serious tool for business, even beyond advertising. The YouTube audience wants to see more than just Baby Shark, and business is paying attention. There are two essential areas of YouTube videos where copywriting comes into play – the headline and description, and the video script. Descriptions .