Which social media channels should your brand be present?


What social media channels should your brand be present? As of writing this article, the same question has been asked by millions of people, with over 425 million Google results striving to answer it. What social media channels should your brand be present?

How to Give a Persuasive Presentation [+ Examples]


A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking. With the right approach, you can create a presentation that leaves a skeptical audience enthusiastic to get on board with your project.


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How to Present your Ideas like a Pro


Learning how to present your ideas with persuasion is an invaluable skill. Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Well, you need to PASS your presentation: PREPARE your presentation effectively. Structure your presentation like a story.

Killer Presentations

The Effective Marketer

You will eventually find yourself not only writing copy for an eBook, whitepaper or email campaign but also having to create and deliver presentations. Most presentations suck. That’s a fact of life and I think that there are people with genetic predisposition to put together boring presentations. Think back to the past few presentations you’ve attended. One : Good presentation, I’ve learned something today.

5 tips to create a powerful business presentation [Step-by-step]


Business presentations are a great way to sell an idea, a product, or a project. Better presentations are within your company’s reach, though. With the right tools and techniques, you can start making powerful business presentations today !

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Are You Truly Persuasive When You Make Presentations?

Writing on the Web

To be truly persuasive, all professionals must make presentations. Are your presentations truly persuasive , or could you improve? Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy. Tanja Parsley is a presentation expert who has a successful career helping smart professionals improve their persuasiveness through presentation skills.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Four Seasons of Creative Writing: 1,000 Prompts to Stop Writer’s Block, by Bryan Cohen.

Content Fluency: Why You Should Write For 4th Graders


After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Why you should write at an elementary school level. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text. They write with as much fluency as possible. Storytelling video Writing

Nine Practical Guides to Public Speaking and Presentations


Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. How can you get and keep a roomful of people engaged with your presentation?

4 tips to successful digital writing


Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read. If you do that, you will write stuff that people will want to read, and you will have a much better chance of success.

How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. I spend time watching videos of other people speaking, reviewing Slideshare presentations, and of course reading books. can make a presentation much more interesting.

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AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create. And what does the future hold for AI in terms of writing content? But this brings us to the latest area of artificial intelligence: content writing. And writing content is no different.

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? There are many good books out there on writing. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. 6 Writing Tips for SEO Friendly Content Marketing.

6 Ways that Subject Line Writing Has Changed


Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Machine Learning Can Help Write Subject Lines. A number of AI-powered tools now exist to help marketers write more effective subject lines, including Persado , Phrasee , and Touchstone.

Social Distancing and Why It Presents an Opportunity for Marketers

Martech Advisor

As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing, writes, Yuval Ben-Itzhak, CEO, Socialbakers. The combination of the lower cost of ads with the fact that more people are online presents a real advantage for savvy marketers looking to reach and engage with their audiences during this time of crisis.

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How to Write SEO-Friendly Content for Inbound Success


You’ve been tasked with writing a new page for your company’s website. The key is to never forget that what you’re writing is meant to be read by real people. Karrie Sundbom, Act-On’s Senior Content Marketing Manager, often presents a popular webinar on this topic. Sundbom proposes a three-step process for getting started on identifying your keywords: Write a thesis statement. Content Marketing SEO content content marketing seo friendly content writing for seo

Five Tips to Help You Write Outstanding Content For Your Blog


Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. A great way to do this is to create an outline of the paragraphs in your article before you start writing it. Write A Catchy Title. Where applicable, present content in a list format or use bullet points.

A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Write, Optimize, and Promote. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. Don’t try to get too creative when it comes to writing SEO content.

Five Ways of Presenting Great Content

Martech Advisor

Changing the way you think about presenting and fixing a few bad habits will allow you to connect with your audience in a way you haven't before, writes, Nancy Duarte, CEO, Duarte, Inc. Presentations have come a long way in the last decade. But most importantly, there were no strong examples of great presenters and great presentations across industries. This created a mindset that being an average presenter was all you needed to aspire to.

The Way To Write Essays on Conscience


Your replies will choose the outcome of one’s writing. To do so, you need to choose the opportunity for you to think about that which you wish to express prior to writing your essaywriting. This can help you manage your thoughts in a logical order, so you may present them in a intriguing fashion to help your viewers know exactly the thoughts you’re trying to communicate.

Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. When it comes to writing in the B2B space, it’s especially important to understand your audience including their role and daily responsibilities, the common challenges they face, their understanding of the topics you’re writing about, how they find information and read content, etc.

How to Write About Your Professional Background


Writing about your professional background for the first time may feel challenging or awkward, but it doesn't have to be. Here, we'll explore some tips to help you feel more comfortable when writing your own professional bio. How to Write About Yourself. Ready to start writing?

Perfecting Live Presentations Even When Your Tech is FUBAR

The Customer

I encourage quasi-scripting of your session – if you can “write the way you speak.” The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer.

How to Create Dynamic B2B Presentations for a Virtual World

Launch Marketing

And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Luckily, 73% of people note that they already feel more engaged with slides online than in person (Nolan Haims, “Creating Visual Presentations”). Better Presentations Promote Better Experiences.

Hook your Audience with a Captivating Case Study Presentation


The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. The speaker, Karen Hardy, Vice President of Product Marketing, spoke eloquently on the subject, making the presentation seem effortless. But don’t be fooled – that presentation took more than a few hours and a half dozen conference calls.

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing.

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Blog Writing Tips for Business Clarity

Writing on the Web

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing.

Episode #49 – From the Inside: A Pair of IC Experts Write the Book on Internal Comms


A paradox of the COVID-19 crisis is that it presents the opportunity of a lifetime for those who understand this moment’s impact on internal communications. The post Episode #49 – From the Inside: A Pair of IC Experts Write the Book on Internal Comms appeared first on Biznology.

7 Mistakes Speakers Make with Presentations

Writing on the Web

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. There’s no way anyone can remember seven tips from a presentation. We’ve often heard the brain can only hold seven things in mind.

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19 Ideas for More Compelling and Effective Presentations

Circle Studio

Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse.

Why Writing Like You Talk Works Better for Your Brain

Writing on the Web

Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. Works Better for Your Brain" width="150" height="150" /> Today’s guest post is by Barb Sawyers : Many experts who try to write their own content need to rewire their brains, to abandon the lessons drilled into them at school in favor of the more conversational approach that works better online. This style of writing allows you to engage more personally.

Strategic Speaker Tips & Tricks for Stellar Presentations

Launch Marketing

Being a successful, compelling presenter is not something that comes naturally for most, but that doesn’t mean it has to hold you back from growing your presentation potential. Developing the skills to be seen as authentic and captivating by audiences is just like developing a muscle—you have to work on it and fuel your presentation with the right things. Good editing is the foundation of good writing, and this practice applies to your presentations, too.

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7 Email Writing Techniques to Boost CTR and Conversion Rate


7 Email Writing Techniques to Boost CTR and Conversion Rate. Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. . If you want to boost your CTR and conversion rate using email writing techniques, you need to play by the rules.

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3 Secrets to Writing Better Video and Audio Scripts [Examples]

Content Marketing Institute

Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading → The post 3 Secrets to Writing Better Video and Audio Scripts [Examples] appeared first on Content Marketing Institute. Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting.

Guest Blogging: How to Write a Compelling Email Offer

Writing on the Web

’ But many aren’t writing a compelling offer in their emails. The email continues with a description of their site’s focus and gives a link to a sample article that shows the quality of information they present. I’d rather ghost blog for clients than write for my two blogs. Related posts: Is the Social Web Changing How We Write? How to Write Like You Talk. Business Blog: 4 Reasons to NOT Write Your Own.

How to Write Press Release Headlines That People Actually Read

B2B PR Sense

Active voice writing is much more powerful and makes you sound like a leader. However, after you create your release, you'll have a better overall picture of the image you want to present and the feeling you want to create. It may sound self-evident, but you want to write a headline in a way that you find interesting to read. Remember that although you are writing for people, you're also writing for search engines.

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Writing About Services: Selling the Consumer Experience


So, what do you write about? When do writers write about services? Presentation. How can writing about services enhance your content? Writing about services in this way enhances your content via perspective. Writing this type of content will ultimately: Move buyers through your sales funnel. Do this when writing about services. 4 do’s for writing about services. Has your client specified which one you’re writing for?