Expert insights. Personalized for you.
Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. Works Better for Your Brain" width="150" height="150" /> Today’s guest post is by Barb Sawyers : Many experts who try to write their own content need to rewire their brains, to abandon the lessons drilled into them at school in favor of the more conversational approach that works better online. This style of writing allows you to engage more personally. MORE
Learning how to present your ideas with persuasion is an invaluable skill. Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Well, you need to PASS your presentation: PREPARE your presentation effectively. Structure your presentation like a story. MORE
I encourage quasi-scripting of your session – if you can “write the way you speak.” The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer. MORE
7 Email Writing Techniques to Boost CTR and Conversion Rate. Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. . If you want to boost your CTR and conversion rate using email writing techniques, you need to play by the rules. MORE
In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Write, Optimize, and Promote. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. Don’t try to get too creative when it comes to writing SEO content. MORE
Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. MORE
A paradox of the COVID-19 crisis is that it presents the opportunity of a lifetime for those who understand this moment’s impact on internal communications. The post Episode #49 – From the Inside: A Pair of IC Experts Write the Book on Internal Comms appeared first on Biznology. MORE
Business presentations are a great way to sell an idea, a product, or a project. Better presentations are within your company’s reach, though. With the right tools and techniques, you can start making powerful business presentations today ! MORE
Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? There are many good books out there on writing. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. 6 Writing Tips for SEO Friendly Content Marketing. MORE
Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading → The post 3 Secrets to Writing Better Video and Audio Scripts [Examples] appeared first on Content Marketing Institute. Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. MORE
What social media channels should your brand be present? As of writing this article, the same question has been asked by millions of people, with over 425 million Google results striving to answer it. What social media channels should your brand be present? MORE
Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. How can you get and keep a roomful of people engaged with your presentation? MORE
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Machine Learning Can Help Write Subject Lines. A number of AI-powered tools now exist to help marketers write more effective subject lines, including Persado , Phrasee , and Touchstone. MORE
To be truly persuasive, all professionals must make presentations. Are your presentations truly persuasive , or could you improve? Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy. Tanja Parsley is a presentation expert who has a successful career helping smart professionals improve their persuasiveness through presentation skills. MORE
’ But many aren’t writing a compelling offer in their emails. The email continues with a description of their site’s focus and gives a link to a sample article that shows the quality of information they present. I’d rather ghost blog for clients than write for my two blogs. Related posts: Is the Social Web Changing How We Write? How to Write Like You Talk. Business Blog: 4 Reasons to NOT Write Your Own. MORE
After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Why you should write at an elementary school level. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text. They write with as much fluency as possible. Storytelling video Writing MORE
A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking. With the right approach, you can create a presentation that leaves a skeptical audience enthusiastic to get on board with your project. MORE
Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. A great way to do this is to create an outline of the paragraphs in your article before you start writing it. Write A Catchy Title. Where applicable, present content in a list format or use bullet points. MORE
Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create. And what does the future hold for AI in terms of writing content? But this brings us to the latest area of artificial intelligence: content writing. And writing content is no different. MORE
Changing the way you think about presenting and fixing a few bad habits will allow you to connect with your audience in a way you haven't before, writes, Nancy Duarte, CEO, Duarte, Inc. Presentations have come a long way in the last decade. But most importantly, there were no strong examples of great presenters and great presentations across industries. This created a mindset that being an average presenter was all you needed to aspire to. MORE
Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing. MORE
And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Luckily, 73% of people note that they already feel more engaged with slides online than in person (Nolan Haims, “Creating Visual Presentations”). Better Presentations Promote Better Experiences. MORE
When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) But writing about a specific discipline may add challenges. As a student, your marketing essay may develop in different ways because there are different types of marketing writing. Corporate Marketing Document Writing. Marketing Proposal Writing. Marketing Presentation Development. Marketing Report Writing. Stage 3: Writing. MORE
One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. I spend time watching videos of other people speaking, reviewing Slideshare presentations, and of course reading books. can make a presentation much more interesting. MORE
Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read. If you do that, you will write stuff that people will want to read, and you will have a much better chance of success. MORE
Being a successful, compelling presenter is not something that comes naturally for most, but that doesn’t mean it has to hold you back from growing your presentation potential. Developing the skills to be seen as authentic and captivating by audiences is just like developing a muscle—you have to work on it and fuel your presentation with the right things. Good editing is the foundation of good writing, and this practice applies to your presentations, too. MORE
This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. There’s no way anyone can remember seven tips from a presentation. We’ve often heard the brain can only hold seven things in mind. MORE
As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing, writes, Yuval Ben-Itzhak, CEO, Socialbakers. The combination of the lower cost of ads with the fact that more people are online presents a real advantage for savvy marketers looking to reach and engage with their audiences during this time of crisis. MORE
Your replies will choose the outcome of one’s writing. To do so, you need to choose the opportunity for you to think about that which you wish to express prior to writing your essaywriting. This can help you manage your thoughts in a logical order, so you may present them in a intriguing fashion to help your viewers know exactly the thoughts you’re trying to communicate. MORE
When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. When it comes to writing in the B2B space, it’s especially important to understand your audience including their role and daily responsibilities, the common challenges they face, their understanding of the topics you’re writing about, how they find information and read content, etc. MORE
The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. The speaker, Karen Hardy, Vice President of Product Marketing, spoke eloquently on the subject, making the presentation seem effortless. But don’t be fooled – that presentation took more than a few hours and a half dozen conference calls. MORE
Writing about your professional background for the first time may feel challenging or awkward, but it doesn't have to be. Here, we'll explore some tips to help you feel more comfortable when writing your own professional bio. How to Write About Yourself. Ready to start writing? MORE
Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. MORE
Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Four Seasons of Creative Writing: 1,000 Prompts to Stop Writer’s Block, by Bryan Cohen. MORE
Active voice writing is much more powerful and makes you sound like a leader. However, after you create your release, you'll have a better overall picture of the image you want to present and the feeling you want to create. It may sound self-evident, but you want to write a headline in a way that you find interesting to read. Remember that although you are writing for people, you're also writing for search engines. MORE
You will eventually find yourself not only writing copy for an eBook, whitepaper or email campaign but also having to create and deliver presentations. Most presentations suck. That’s a fact of life and I think that there are people with genetic predisposition to put together boring presentations. Think back to the past few presentations you’ve attended. One : Good presentation, I’ve learned something today. MORE
You’ve been tasked with writing a new page for your company’s website. The key is to never forget that what you’re writing is meant to be read by real people. Karrie Sundbom, Act-On’s Senior Content Marketing Manager, often presents a popular webinar on this topic. Sundbom proposes a three-step process for getting started on identifying your keywords: Write a thesis statement. Content Marketing SEO content content marketing seo friendly content writing for seo MORE
So, what do you write about? When do writers write about services? Presentation. How can writing about services enhance your content? Writing about services in this way enhances your content via perspective. Writing this type of content will ultimately: Move buyers through your sales funnel. Do this when writing about services. 4 do’s for writing about services. Has your client specified which one you’re writing for? MORE
RockContent
AUGUST 19, 2020
What social media channels should your brand be present? As of writing this article, the same question has been asked by millions of people, with over 425 million Google results striving to answer it. What social media channels should your brand be present?
Hubspot
DECEMBER 29, 2020
A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking. With the right approach, you can create a presentation that leaves a skeptical audience enthusiastic to get on board with your project.
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Webbiquity
JUNE 2, 2020
Learning how to present your ideas with persuasion is an invaluable skill. Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Well, you need to PASS your presentation: PREPARE your presentation effectively. Structure your presentation like a story.
The Effective Marketer
MAY 26, 2011
You will eventually find yourself not only writing copy for an eBook, whitepaper or email campaign but also having to create and deliver presentations. Most presentations suck. That’s a fact of life and I think that there are people with genetic predisposition to put together boring presentations. Think back to the past few presentations you’ve attended. One : Good presentation, I’ve learned something today.
RockContent
JULY 23, 2020
Business presentations are a great way to sell an idea, a product, or a project. Better presentations are within your company’s reach, though. With the right tools and techniques, you can start making powerful business presentations today !
Writing on the Web
SEPTEMBER 5, 2012
To be truly persuasive, all professionals must make presentations. Are your presentations truly persuasive , or could you improve? Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy. Tanja Parsley is a presentation expert who has a successful career helping smart professionals improve their persuasiveness through presentation skills.
KoMarketing Associates
AUGUST 13, 2015
Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Four Seasons of Creative Writing: 1,000 Prompts to Stop Writer’s Block, by Bryan Cohen.
Contently
MARCH 24, 2020
After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Why you should write at an elementary school level. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text. They write with as much fluency as possible. Storytelling video Writing
Webbiquity
OCTOBER 14, 2014
Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. How can you get and keep a roomful of people engaged with your presentation?
Biznology
AUGUST 17, 2017
Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read. If you do that, you will write stuff that people will want to read, and you will have a much better chance of success.
KoMarketing Associates
JUNE 11, 2015
One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. I spend time watching videos of other people speaking, reviewing Slideshare presentations, and of course reading books. can make a presentation much more interesting.
B2B PR Sense
JANUARY 28, 2020
Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create. And what does the future hold for AI in terms of writing content? But this brings us to the latest area of artificial intelligence: content writing. And writing content is no different.
Writing on the Web
APRIL 10, 2013
Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? There are many good books out there on writing. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. 6 Writing Tips for SEO Friendly Content Marketing.
Oracle
AUGUST 20, 2019
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Machine Learning Can Help Write Subject Lines. A number of AI-powered tools now exist to help marketers write more effective subject lines, including Persado , Phrasee , and Touchstone.
Martech Advisor
APRIL 13, 2020
As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing, writes, Yuval Ben-Itzhak, CEO, Socialbakers. The combination of the lower cost of ads with the fact that more people are online presents a real advantage for savvy marketers looking to reach and engage with their audiences during this time of crisis.
Act-On
FEBRUARY 2, 2017
You’ve been tasked with writing a new page for your company’s website. The key is to never forget that what you’re writing is meant to be read by real people. Karrie Sundbom, Act-On’s Senior Content Marketing Manager, often presents a popular webinar on this topic. Sundbom proposes a three-step process for getting started on identifying your keywords: Write a thesis statement. Content Marketing SEO content content marketing seo friendly content writing for seo
Webbiquity
FEBRUARY 15, 2017
Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. A great way to do this is to create an outline of the paragraphs in your article before you start writing it. Write A Catchy Title. Where applicable, present content in a list format or use bullet points.
KoMarketing Associates
JULY 18, 2017
In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Write, Optimize, and Promote. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. Don’t try to get too creative when it comes to writing SEO content.
Martech Advisor
OCTOBER 30, 2019
Changing the way you think about presenting and fixing a few bad habits will allow you to connect with your audience in a way you haven't before, writes, Nancy Duarte, CEO, Duarte, Inc. Presentations have come a long way in the last decade. But most importantly, there were no strong examples of great presenters and great presentations across industries. This created a mindset that being an average presenter was all you needed to aspire to.
AccuData
JANUARY 19, 2021
Your replies will choose the outcome of one’s writing. To do so, you need to choose the opportunity for you to think about that which you wish to express prior to writing your essaywriting. This can help you manage your thoughts in a logical order, so you may present them in a intriguing fashion to help your viewers know exactly the thoughts you’re trying to communicate.
KoMarketing Associates
JULY 26, 2018
When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. When it comes to writing in the B2B space, it’s especially important to understand your audience including their role and daily responsibilities, the common challenges they face, their understanding of the topics you’re writing about, how they find information and read content, etc.
Hubspot
NOVEMBER 30, 2020
Writing about your professional background for the first time may feel challenging or awkward, but it doesn't have to be. Here, we'll explore some tips to help you feel more comfortable when writing your own professional bio. How to Write About Yourself. Ready to start writing?
The Customer
NOVEMBER 30, 2020
I encourage quasi-scripting of your session – if you can “write the way you speak.” The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer.
Launch Marketing
APRIL 24, 2020
And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Luckily, 73% of people note that they already feel more engaged with slides online than in person (Nolan Haims, “Creating Visual Presentations”). Better Presentations Promote Better Experiences.
Televerde
OCTOBER 10, 2017
The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. The speaker, Karen Hardy, Vice President of Product Marketing, spoke eloquently on the subject, making the presentation seem effortless. But don’t be fooled – that presentation took more than a few hours and a half dozen conference calls.
B2B PR Sense
AUGUST 23, 2018
Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing.
Writing on the Web
AUGUST 9, 2010
Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing.
Biznology
OCTOBER 21, 2020
A paradox of the COVID-19 crisis is that it presents the opportunity of a lifetime for those who understand this moment’s impact on internal communications. The post Episode #49 – From the Inside: A Pair of IC Experts Write the Book on Internal Comms appeared first on Biznology.
Writing on the Web
NOVEMBER 29, 2010
This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. There’s no way anyone can remember seven tips from a presentation. We’ve often heard the brain can only hold seven things in mind.
Circle Studio
AUGUST 13, 2020
Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse.
Writing on the Web
DECEMBER 6, 2011
Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. Works Better for Your Brain" width="150" height="150" /> Today’s guest post is by Barb Sawyers : Many experts who try to write their own content need to rewire their brains, to abandon the lessons drilled into them at school in favor of the more conversational approach that works better online. This style of writing allows you to engage more personally.
Launch Marketing
JULY 25, 2018
Being a successful, compelling presenter is not something that comes naturally for most, but that doesn’t mean it has to hold you back from growing your presentation potential. Developing the skills to be seen as authentic and captivating by audiences is just like developing a muscle—you have to work on it and fuel your presentation with the right things. Good editing is the foundation of good writing, and this practice applies to your presentations, too.
Outgrow
AUGUST 11, 2020
7 Email Writing Techniques to Boost CTR and Conversion Rate. Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. . If you want to boost your CTR and conversion rate using email writing techniques, you need to play by the rules.
Content Marketing Institute
MAY 28, 2020
Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading → The post 3 Secrets to Writing Better Video and Audio Scripts [Examples] appeared first on Content Marketing Institute. Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting.
Writing on the Web
AUGUST 1, 2012
’ But many aren’t writing a compelling offer in their emails. The email continues with a description of their site’s focus and gives a link to a sample article that shows the quality of information they present. I’d rather ghost blog for clients than write for my two blogs. Related posts: Is the Social Web Changing How We Write? How to Write Like You Talk. Business Blog: 4 Reasons to NOT Write Your Own.
B2B PR Sense
JULY 7, 2016
Active voice writing is much more powerful and makes you sound like a leader. However, after you create your release, you'll have a better overall picture of the image you want to present and the feeling you want to create. It may sound self-evident, but you want to write a headline in a way that you find interesting to read. Remember that although you are writing for people, you're also writing for search engines.
ClearVoice
JUNE 11, 2020
So, what do you write about? When do writers write about services? Presentation. How can writing about services enhance your content? Writing about services in this way enhances your content via perspective. Writing this type of content will ultimately: Move buyers through your sales funnel. Do this when writing about services. 4 do’s for writing about services. Has your client specified which one you’re writing for?
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