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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. However, what matters most is the strategies you create to achieve them. Event Content Engagement Strategy.

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Killer Presentations

The Effective Marketer

You will eventually find yourself not only writing copy for an eBook, whitepaper or email campaign but also having to create and deliver presentations. Most presentations suck. That’s a fact of life and I think that there are people with genetic predisposition to put together boring presentations. Think back to the past few presentations you’ve attended. Either from other departments in your company or even delivered via webinar.

Effective 115
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Webinars are video. They need movement.

Biznology

All these “most-effective” content types feature moving pictures on a small screen — in other words, they’re all video. They don’t need to move at the 30-frames-per-second video standard, but looking at no motion on the screen for any length of time makes most people antsy.

Video 153
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Stop presenting- Start engaging!

Kaon

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Even if the sales team suddenly became experts at crisply articulating the company’s differentiated value proposition it still wouldn’t provide the knowledge that customers needed in those situations when the sales person was not present.

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11 Webinar Etiquette Tips for Presenters & Attendees

Hubspot

Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. It's a win-win when done correctly, but not all webinars go smoothly.

Hubspot 79
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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers?

Webcast 285
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Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Here’s where I think B2B sales and marketing video is headed this year. I think the traditional categories of testimonial, webinar, explainer, etc. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers. It’s in line with the trend toward a “video-first world,” as envisioned by Mark Zuckerberg.

Video 131
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7 ways to annoy webinar video watchers

Biznology

I’ve sat in on many webinars and on-demand demo s. They are valuable as background information for the B2B marketing videos we create , because a webinar is an opportu nity to hear real people use real words ( as opposed to marketing-speak ) to describe solutions to customer problems. But hosts and presenters often unwittingly reduce the value of a webinar by doing things that fail to give value in exchange for my attention. Introducing the presenters.

Video 112
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Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. How do you avoid the same mistakes you see people committing all the time when delivering web presentations? Here are five key rules to guide you when preparing your webinar: 1.

Effective 108
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17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Now, it’s arguably the most effective strategy you can use to connect with your audience. Webinar.

Video 114
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Nine Practical Guides to Public Speaking and Presentations

Webbiquity

Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. How can you get and keep a roomful of people engaged with your presentation? It dampens your connection with the audience.”

Practices 163
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How to Keep Your Webinar Audience Engrossed Till the End

DivvyHQ

If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. But what are some techniques to keep your audience glued to their seats?

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Debunking myths around sales videos for business

Biznology

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Robert wasn’t able to show the videos in the presentation because of technical constraints, but here are the videos he recommends watching in addition to the webinar: Video First strategy. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video .

Video 119
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The 16 Best Tools for Online Meetings and Video Calls

Webbiquity

Primarily a tool for online meetings, Zoom also offers capabilities for hosting webinars, online chat, file sharing, and even enterprise phone system technology. Unlike most other providers, Lifesize also offers video conferencing hardware including HD cameras and audio devices.

Tools 232
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4 Video Marketing Strategies to Stand Out in a Video-Saturated World

SmartBug Media

In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. But in a world where it seems like everyone is using video, how can your video marketing strategies stand out? That’s where video comes into play.

Media 105
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[Webinar Recap] How to Improve Demand Generation with a Creative Video Strategy

SmartBug Media

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. How do I optimize videos for search? Provide a text-based rendition of the video.

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19 Ideas for More Compelling and Effective Presentations

Circle Studio

Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. Engage with the audience.

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10 B2B Marketing Presentations to Favorite on Slideshare

KoMarketing Associates

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe.

Benchmark 121
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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

Audience 285
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The untapped potential of video for sales enablement

Biznology

The need for mid- and late-funnel video for sales enablement. In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” ” Relegate all video to the top-of-the-funnel? But the opportunity for different kinds of video content that doesn’t come across as marketing content is huge.

Video 142
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Working From Home Video Resources

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement.

Resources 135
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Spice up your online video conversations — with more video

Biznology

Increased familiarity with online video platforms like Zoom has opened up opportunities to stand out from the crowd with better quality video. You can personalize, and improve a PowerPoint presentations by keeping yourself in the picture.

Video 121
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How to Create Marketing Videos with Limited Resources

Parse.ly

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Don’t try to make one video for all platforms.

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7 types of live video to try in your marketing strategy

RockContent

And this strategy can be even more efficient when one of the live video types is used. Live broadcasts in audio and images can capture the attention of your audience with greater accuracy. Several content formats can be presented in Digital Marketing channels.

Video 234
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The Past, Present, and Future of Email Tools: Webinar Recording + Q&A

Litmus

The tools we use to design, build, and test email campaigns have changed drastically over the years. Those classic tools still hold a special place in the hearts of email geeks everywhere. In this webinar, Shani Nestingen from Target and Camille Palu from Camiah joined the Litmus team to geek out (and commiserate) about the history of making emails and the tools we used. Didn’t have a chance to watch the webinar live? Any tips for adapting email for Dark Mode?

Tools 54
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Mereo Presented Gold Medal in Top Sales Awards 2021 eBook Category

Mereo

Other categories include “Top Post,” “Top Assessment Tools,” “Top Sales Book,” “Top Company Blog,” “Top Individual Blog,” “Top Podcast,” “Top Sales Enablement Technology,” “Top Video” and “Top Webinar.”

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Remote Office Video Equipment: A Setup Guide for Every Budget

Vidyard

What kind of equipment for video recording do you have in your remote office? As many employees continue to work from the comfort of their homes, this means they’re constantly going to be on camera by using video to communicate and prospect. Total User-Generated vs. Produced Videos 1.2

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The Types of Videos to Use at Each Stage of the Marketing Funnel

Single Grain

If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Why can’t you just use the same video at each stage? Corporate/Brand Videos.

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How to Add Video Chapters to YouTube and Vidyard

Vidyard

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. Creators use video chapters to divide their content into segments, making them easier for users to navigate. (It’s Company Onboarding Videos 1.2 FAQ Videos 2. Vlog Videos 1.3

Youtube 71
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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. Understand and map your needs First and foremost, you should list out all the ways in which your company will be using webinars and the platform.

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The 6 best video platforms to share your content

RockContent

By now, and a lot has been said about how videos are essential for a Digital Marketing strategy. We also have to address video platforms and how to host and share a video on the web. We’re going to cover: Why are videos so important?

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say.

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Is a Lightbox or Inline Embedded Player the Best Way to Present Your Video?

Vidyard

While we don’t want our audience to feel like we’re controlling their experience or taking away their ability to navigate and consume content, we always have to consider how to design and offer up the best experience possible. People love video because it’s an experience. Your audience can see it, hear it, almost touch it. What about your audience’s whole, complete experience of the video on the page, and amongst the rest of your content?

Video 57
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How Idomoo’s personalized video platform helps marketers engage customers

ClickZ

30-second summary: Idomoo is a personalized video SaaS platform with a unique approach to customer engagement. Video is impactful and highly engaging because it appeals to the fast, decision-making, automatic part of our brain. Video is highly engaging because it triggers System 1.

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How to Record and Produce Videos Remotely

Vidyard

In the original video , a TD Bank employee dances around a seemingly empty branch. Remote video production may not be glamorous, but it gets the job done. How We Recorded an Entire Video Series Remotely 2. What Remote Video Production Equipment Do I Need? Live Video 3.2.4

Video 104
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3 Stages of Creating a Webinar

Launch Marketing

Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also a key part of B2B marketing content strategy.

Demand 69
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2022 Video in Business Benchmark Report Shows Continued Triple-Digit Growth in Video Use

Vidyard

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

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7 Steps to Differentiated Marketing Strategy – part 2 [Video]

Hinge Marketing

?. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now, this is part two of a two-part presentation we did. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Do you go to webinars?Do

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Video in Email Workflows, Webinar Transcription

Lead Liaison

To watch this webinar in its entirety, click here. We show you how to use video in email to boost your conversion rate by strategically adding them into your email workflows. Presenters. Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar. So video is amazingly human, something that Ryan touched on a little bit earlier. We have different categories of email as well.

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Build a video library for enterprise sales

Biznology

The study found, for example, that one of the top reasons for rejecting a vendor is a low-quality sales presentation. Video support for sales presentations. Most video produced to market enterprise technology solutions is not designed to support this sales approach — it’s product-focused. But that’s not all video can do for sales. Consider the sales presentation itsself. Visualization, not video.

Build 93