Expert insights. Personalized for you.
In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. MORE
Video marketing is a powerful and dynamic marketing tool, and if you’re not yet including it in your marketing strategy, we guarantee you’re missing out. Simply put, effective video marketing works to increase your web traffic, conversion rates and social engagement.Not convinced? MORE
For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. Which are the best video marketing examples to use in your strategy? Institutional video. Digital Marketing Video MORE
It doesn’t offer much in the way of features beyond basic video calling and screen sharing, but it’s simple to use and scores well with users (notching the fourth-best overall satisfaction ratings). Like Lifesize (see above), the company also sells video conferencing hardware. MORE
All these “most-effective” content types feature moving pictures on a small screen — in other words, they’re all video. They don’t need to move at the 30-frames-per-second video standard, but looking at no motion on the screen for any length of time makes most people antsy. MORE
Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. However, before we leave Earth, let’s take a look at what you’re currently doing for sales and marketing content and why it pales in comparison to video. you should transition your way of thinking and begin contemplating long-term uses with ( you guessed it ) video marketing. MORE
What social media channels should your brand be present? But those are not the only relevant stats when it comes to defining if your brand should be present on social media. What social media channels should your brand be present? MORE
Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. How can you get and keep a roomful of people engaged with your presentation? MORE
But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. MORE
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. You roll your eyes and switch to your email while you wait for the presenter to appear alive, for the next slide to have something meaningful, for the pain to end… and wonder if you’re the only one wasting your time watching this session. MORE
It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “ 59% of executives prefer video to text ” is every sales and marketing video producer’s favorite statistic. I’ve always felt that using text within videos — instead of pictures — is a bit of a cheat. Here are a few ways to use text to advantage in video. The post Making Text Work Harder in Video appeared first on Biznology. MORE
You’ve probably seen some poor quality presentations in your life, the kind that lull you to the sleep or drag you down to the very depths of boredom. Rick Altman , a presentations consultant, calls this phenomenon “death by powerpoint.” As he explained today at DemandCon, most people spend too little understanding how presentations work and too much trying to make them cool. Click here to view the embedded video. by Jesse Noyes | Tweet this. MORE
The most influential tool for sales success in 2020 was video conferencing. In the same article, a spokesman for Zoom assures us that video is 34X as effective! Anyway, we can all agree that video is effective. Video FAQ galleries. Make video a competitive edge. MORE
Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. Therein lies the importance of keynote presentations : to be effective, they should be educational and entertaining. Do you have a keynote presentation in your future? MORE
One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. I spend time watching videos of other people speaking, reviewing Slideshare presentations, and of course reading books. can make a presentation much more interesting. MORE
They are valuable as background information for the B2B marketing videos we create , because a webinar is an opportu nity to hear real people use real words ( as opposed to marketing-speak ) to describe solutions to customer problems. But hosts and presenters often unwittingly reduce the value of a webinar by doing things that fail to give value in exchange for my attention. Introducing the presenters. These were described in an hour-long video. MORE
Video: Courtesy of OMGGhana.com . Good friendly competition is natural when companies make competing products. But sometimes things can go a little too far. As you all know, Apple recently announced the release of its two new iPhones. Here’s what Microsoft had to say: . Really awkward, folks… #BADMarketing. BADMarketing MORE
Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Even if the sales team suddenly became experts at crisply articulating the company’s differentiated value proposition it still wouldn’t provide the knowledge that customers needed in those situations when the sales person was not present. MORE
Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. Talk to colleagues or managers who have presented to them. MORE
To accommodate the habits of a diverse target audience, savvy marketers are presenting the same collection of digital artifacts in a variety of formats. Once the photos are optimized, it's time to shoot a few fivw-second video clips or animations for social feeds, along with a longer set of videos for YouTube and other video sites. I'd make sure that our video content included an influencer showing off how the products fit their lifestyle. MORE
Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Video Transcription. Like I came to read this article and you gave me this unrelated video. MORE
I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Why are interactive presentations important? Presentations MORE
Before knowing how to compress a video file , you must understand what video compression is. Compressing video files helps you to fit beautiful and dynamic content into your message without losing quality or taking a lengthy download period on the users’ end. MORE
Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers. It’s in line with the trend toward a “video-first world,” as envisioned by Mark Zuckerberg. Video is simply part of the sales conversation. MORE
Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. But like any component of content marketing, video requires a strategy in order to have the desired impact. You need a a plan, compelling scripts and images, and the right video editing tools. Explainer Videos. How-To Videos. MORE
Most explainers and other types of technology business video feature narration, frequently backed by a music track. But there are lots of uses for video where narration may not be desirable or feasible: live presentations. video walls in conference rooms. I’ve always maintained that a good test of how well a video communicates is to watch it with the sound turned off. It’s not doing what video is best at: communicating visually. MORE
Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) But this “generic” approach to video is mostly geared to marketing content that is essentially promotional. I don’t think this approach works as well when it comes to video content for sales enablement. sales presentations. tech presentations. How to use video for sales enablement. MORE
This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. watch video content. Presentation. UPDATED! MORE
Before your next speech or presentation, consider: the most popular YouTube videos last barely four minutes. Any fewer, and your presentation seems thin. ” The post Four ways to keep presentations short appeared first on Mower Many are under 60 seconds. So if you want to keep the audience’s attention, how long will you talk? Four tips to keep it short: Determine three messages to highlight. Any more, and people start checking their phones. MORE
You will eventually find yourself not only writing copy for an eBook, whitepaper or email campaign but also having to create and deliver presentations. Most presentations suck. That’s a fact of life and I think that there are people with genetic predisposition to put together boring presentations. Think back to the past few presentations you’ve attended. One : Good presentation, I’ve learned something today. Creating Quality Presentations. MORE
Check out this short video highlighting Kaon AR® and Kaon VR® capabilities as part of our High Velocity Marketing Platform ®. Want to learn more about how Kaon AR® and Kaon VR® can accelerate your marketing and sales efforts? Visit our website and contact us for a demo today! MORE
Video: Courtesy of Mashable. The post #BADMarketing presented by Crimson Marketing [Video] appeared first on. What about this isn’t painfully uncomfortable? BADMarketing. BADMarketing MORE
So, how do you capture a little of that magical quality when creating your own presentations? Click here to view the embedded video. For more on effective slides check out How to Create a Captivating Presentation. No one ever says what that means, which is unhelpful when you’re developing a presentation for an organization, a conference, or committee that you need to persuade. MORE
Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe. Vidyard’s The Video Marketing Landscape. The Video Marketing Landscape: What All B2B Marketers Need to Know from Vidyard. MORE
Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. Some different styles of tactical video that provide meaningful content thoughout the technology buying team’s journey. MORE
Video: Courtesy of SWITCHED/Palm. The post #BADMarketing presented by Crimson Marketing [Video] appeared first on. Sometimes it really pays off to make an artsy ad. Other times you get this, #BADMarketing. Does this ad do anything to entice you to purchase the Palm Pre? Image: Courtesy of Engadget. BADMarketing MORE
Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search. Start planning how to create video for your company now. How can a good B2B video be characterized? MORE
Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 In 2018, an average of 47 percent of digital video budgets will go toward producing original content. MORE
RockContent
AUGUST 19, 2020
What social media channels should your brand be present? But those are not the only relevant stats when it comes to defining if your brand should be present on social media. What social media channels should your brand be present?
Moz
JANUARY 12, 2021
Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Video Transcription. Like I came to read this article and you gave me this unrelated video.
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Oracle
MAY 18, 2011
You’ve probably seen some poor quality presentations in your life, the kind that lull you to the sleep or drag you down to the very depths of boredom. Rick Altman , a presentations consultant, calls this phenomenon “death by powerpoint.” As he explained today at DemandCon, most people spend too little understanding how presentations work and too much trying to make them cool. Click here to view the embedded video. by Jesse Noyes | Tweet this.
Kaon
JANUARY 8, 2016
Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Even if the sales team suddenly became experts at crisply articulating the company’s differentiated value proposition it still wouldn’t provide the knowledge that customers needed in those situations when the sales person was not present.
The Effective Marketer
MAY 26, 2011
You will eventually find yourself not only writing copy for an eBook, whitepaper or email campaign but also having to create and deliver presentations. Most presentations suck. That’s a fact of life and I think that there are people with genetic predisposition to put together boring presentations. Think back to the past few presentations you’ve attended. One : Good presentation, I’ve learned something today. Creating Quality Presentations.
Biznology
JANUARY 4, 2021
The most influential tool for sales success in 2020 was video conferencing. In the same article, a spokesman for Zoom assures us that video is 34X as effective! Anyway, we can all agree that video is effective. Video FAQ galleries. Make video a competitive edge.
Pam Didner
JULY 21, 2020
Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. Talk to colleagues or managers who have presented to them.
Hubspot
DECEMBER 7, 2020
I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Why are interactive presentations important? Presentations
Oracle
NOVEMBER 20, 2012
So, how do you capture a little of that magical quality when creating your own presentations? Click here to view the embedded video. For more on effective slides check out How to Create a Captivating Presentation. No one ever says what that means, which is unhelpful when you’re developing a presentation for an organization, a conference, or committee that you need to persuade.
Biznology
SEPTEMBER 6, 2017
Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. Some different styles of tactical video that provide meaningful content thoughout the technology buying team’s journey.
Crimson Marketing
JANUARY 24, 2014
Video: Courtesy of SWITCHED/Palm. The post #BADMarketing presented by Crimson Marketing [Video] appeared first on. Sometimes it really pays off to make an artsy ad. Other times you get this, #BADMarketing. Does this ad do anything to entice you to purchase the Palm Pre? Image: Courtesy of Engadget. BADMarketing
Crimson Marketing
JANUARY 10, 2014
Video: Courtesy of Mashable. The post #BADMarketing presented by Crimson Marketing [Video] appeared first on. What about this isn’t painfully uncomfortable? BADMarketing. BADMarketing
Biznology
FEBRUARY 6, 2017
Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers. It’s in line with the trend toward a “video-first world,” as envisioned by Mark Zuckerberg. Video is simply part of the sales conversation.
Webbiquity
JULY 9, 2019
Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. But like any component of content marketing, video requires a strategy in order to have the desired impact. You need a a plan, compelling scripts and images, and the right video editing tools. Explainer Videos. How-To Videos.
Webbiquity
OCTOBER 14, 2014
Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. How can you get and keep a roomful of people engaged with your presentation?
KoMarketing Associates
JUNE 11, 2015
One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. I spend time watching videos of other people speaking, reviewing Slideshare presentations, and of course reading books. can make a presentation much more interesting.
Biznology
AUGUST 5, 2020
All these “most-effective” content types feature moving pictures on a small screen — in other words, they’re all video. They don’t need to move at the 30-frames-per-second video standard, but looking at no motion on the screen for any length of time makes most people antsy.
RockContent
JANUARY 21, 2021
Before knowing how to compress a video file , you must understand what video compression is. Compressing video files helps you to fit beautiful and dynamic content into your message without losing quality or taking a lengthy download period on the users’ end.
KoMarketing Associates
MAY 30, 2017
Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe. Vidyard’s The Video Marketing Landscape. The Video Marketing Landscape: What All B2B Marketers Need to Know from Vidyard.
Webbiquity
JULY 28, 2020
It doesn’t offer much in the way of features beyond basic video calling and screen sharing, but it’s simple to use and scores well with users (notching the fourth-best overall satisfaction ratings). Like Lifesize (see above), the company also sells video conferencing hardware.
KoMarketing Associates
FEBRUARY 9, 2016
Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search. Start planning how to create video for your company now. How can a good B2B video be characterized?
Hubspot
JANUARY 13, 2021
In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation.
Kaon
JUNE 21, 2017
Check out this short video highlighting Kaon AR® and Kaon VR® capabilities as part of our High Velocity Marketing Platform ®. Want to learn more about how Kaon AR® and Kaon VR® can accelerate your marketing and sales efforts? Visit our website and contact us for a demo today!
RockContent
OCTOBER 7, 2020
For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. Which are the best video marketing examples to use in your strategy? Institutional video. Digital Marketing Video
Biznology
JUNE 30, 2017
They are valuable as background information for the B2B marketing videos we create , because a webinar is an opportu nity to hear real people use real words ( as opposed to marketing-speak ) to describe solutions to customer problems. But hosts and presenters often unwittingly reduce the value of a webinar by doing things that fail to give value in exchange for my attention. Introducing the presenters. These were described in an hour-long video.
Single Grain
MAY 12, 2020
This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. watch video content. Presentation. UPDATED!
Sharpspring
SEPTEMBER 13, 2020
Video marketing is a powerful and dynamic marketing tool, and if you’re not yet including it in your marketing strategy, we guarantee you’re missing out. Simply put, effective video marketing works to increase your web traffic, conversion rates and social engagement.Not convinced?
Eric Mower + Associates
APRIL 25, 2019
Before your next speech or presentation, consider: the most popular YouTube videos last barely four minutes. Any fewer, and your presentation seems thin. ” The post Four ways to keep presentations short appeared first on Mower Many are under 60 seconds. So if you want to keep the audience’s attention, how long will you talk? Four tips to keep it short: Determine three messages to highlight. Any more, and people start checking their phones.
Biznology
NOVEMBER 3, 2017
Most explainers and other types of technology business video feature narration, frequently backed by a music track. But there are lots of uses for video where narration may not be desirable or feasible: live presentations. video walls in conference rooms. I’ve always maintained that a good test of how well a video communicates is to watch it with the sound turned off. It’s not doing what video is best at: communicating visually.
Biznology
MARCH 4, 2020
It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “ 59% of executives prefer video to text ” is every sales and marketing video producer’s favorite statistic. I’ve always felt that using text within videos — instead of pictures — is a bit of a cheat. Here are a few ways to use text to advantage in video. The post Making Text Work Harder in Video appeared first on Biznology.
Biznology
MAY 8, 2017
Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) But this “generic” approach to video is mostly geared to marketing content that is essentially promotional. I don’t think this approach works as well when it comes to video content for sales enablement. sales presentations. tech presentations. How to use video for sales enablement.
Biznology
MAY 17, 2018
Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. However, before we leave Earth, let’s take a look at what you’re currently doing for sales and marketing content and why it pales in comparison to video. you should transition your way of thinking and begin contemplating long-term uses with ( you guessed it ) video marketing.
Crimson Marketing
SEPTEMBER 20, 2013
Video: Courtesy of OMGGhana.com . Good friendly competition is natural when companies make competing products. But sometimes things can go a little too far. As you all know, Apple recently announced the release of its two new iPhones. Here’s what Microsoft had to say: . Really awkward, folks… #BADMarketing. BADMarketing
KoMarketing Associates
MAY 16, 2018
Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 In 2018, an average of 47 percent of digital video budgets will go toward producing original content.
Oracle
AUGUST 17, 2018
To accommodate the habits of a diverse target audience, savvy marketers are presenting the same collection of digital artifacts in a variety of formats. Once the photos are optimized, it's time to shoot a few fivw-second video clips or animations for social feeds, along with a longer set of videos for YouTube and other video sites. I'd make sure that our video content included an influencer showing off how the products fit their lifestyle.
The Effective Marketer
MAY 25, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. You roll your eyes and switch to your email while you wait for the presenter to appear alive, for the next slide to have something meaningful, for the pain to end… and wonder if you’re the only one wasting your time watching this session.
RockContent
JULY 31, 2020
But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published.
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