The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.

Trade Show 201

Trade Show Trade Traffic Demand 201

Heinz Marketing

MARCH 5, 2020

Countless hours of work by organizers, presenters, sponsors and even attendees – gone. Many of these companies are now planning virtual summits , a series of webinars and other online formats to maintain a version of what had been intended in person.

Trade Show 84

Trade Show Trade Marketing & Strategy Marketing 84

MarketJoy

JULY 17, 2020

They might be planning for virtual conferences, online meetups, and webinars. That gives you the advantage to dictate some of the agenda, own more of the sessions, or even send dedicated emails to their entire list. Use these old email lists to amplify your efforts.

Trade Show 56

Trade Show Trade Conference Lead Generation 56

thePoint

APRIL 6, 2020

Note: Be sure to check out the Trade Show Dollar Challenge at the end of this post. Putting trade show dollars to work. One easy target is to pocket unspent or refunded trade show dollars as quick savings. engage your target audience with great content.

Trade Show 52

Trade Show Trade Work Education 52

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself. Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 161

Trade Show Trade Social Media Media 161

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. Webinar Production. EST webinar.

Trade Show 68

Trade Show Trade Media Planning 68

Exo B2B

SEPTEMBER 1, 2020

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows.

Trade Show 56

Trade Show Conference Trade Sales Cycle 56

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services.

Trade Show 102

Trade Show Trade Trends B2B 102

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services.

Trade Show 100

Trade Show Trade Trends Opinions 100

DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. With the right strategy, you can begin working your leads and closing deals before you even get on the plane. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center?

Trade Show 51

Trade Show Trade Prospect Broadcast 51

DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. With the right strategy, you can begin working your leads and closing deals before you even get on the plane. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center?

Trade Show 48

Trade Show Trade Prospect Broadcast 48

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more.

Trade Show 285

Trade Show Best Conference Webcast 285

Leadspace

MAY 26, 2020

Of course, you can use it for a smaller size audience as well. For instance, if you’re looking to present speakers or host an interview, then pre-recording is a good option. . If it runs on too long, it can potentially create an antsy audience.

Trade Show 68

Trade Show Trade Lead Gen Planning 68

Lead Liaison

FEBRUARY 7, 2023

We’ll also take a look at how Event Activations with Universal Lead Capture can add layers of protection to these types of investments, and increase ROI at any virtual, live or hybrid event such as a webinar or trade show. This would be a single-day webinar event.

Lead Liaison 62

Lead Liaison Lead Capture Case Study Activities 62

Sword and the Script

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. webinars last year.

Benchmark 95

Benchmark Best Practice Statistics Trade Show 95

DiscoverOrg Sales

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. It’s not that trade shows aren’t effective at bringing in revenue – it’s that companies aren’t optimizing for a positive ROI: Problem #1: You Don’t Know Who is Attending. Send the first email a month before the show.

Trade Show 48

Trade Show Trade ROI RFP 48

Hubspot

FEBRUARY 24, 2012

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts. Set Your Trade Show Marketing Goals.

Trade Show 53

Trade Show Trade Hubspot Marketing & Strategy 53

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Even if the sales team suddenly became experts at crisply articulating the company’s differentiated value proposition it still wouldn’t provide the knowledge that customers needed in those situations when the sales person was not present.

Differentiation 116

Differentiation Trade Show CMO Trade 116

Lead Liaison

NOVEMBER 17, 2022

Demystifying Engagement: How to Connect with Your Audience. Connecting with your audience is vital to demystifying any form of engagement when it comes to event management. Liz King graced InEvent’s 360° event to shed more light on how to connect with your audience.

Lead Liaison 68

Lead Liaison Audience Trade Show Marketing Automation Services 68

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. How do you avoid the same mistakes you see people committing all the time when delivering web presentations? Here are five key rules to guide you when preparing your webinar: 1.

Effective 108

Effective Effectiveness Marketing & Strategy Planning 108

Kaon

JULY 26, 2017

Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. Yet, they are not sure how to best incorporate AR into their customer engagement strategy. Grab a cup of coffee or, after hours, your favorite adult beverage (no judgement here), and sit down with our latest webinar. Launch the webinar !

Marketing & Strategy 118

Marketing & Strategy Trade Show B2B Storytelling 118

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers.

Trade Show 132

Trade Show Work B2B Conference 132

Navigate the Channel

AUGUST 15, 2017

Having a solid trade show presence as your biggest marketing tool is no longer enough. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Your Customers are Digitally Present. Your Digital Marketing Strategy is Scalable. Uncategorized B2B Marketing Digital Marketing SharpSpring Trade Show

Channel 61

Channel Marketing & Strategy Trade Show Planning 61

Contify

AUGUST 25, 2020

This complimentary webinar is scheduled from 11 AM to 12 PM ET on Wednesday, 16 September 2020. This requires that organizations make decisions that are informed by secondary data, and targeted primary research. To register for this upcoming webinar, please click here.

Marketing & Strategy 60

Marketing & Strategy Ethics Portal Research 60

The Effective Marketer

OCTOBER 22, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketers Hold Off on Killing Traditional Media And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Effective 108

Effective Effectiveness Trade Show Marketing & Strategy 108

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. Understand and map your needs First and foremost, you should list out all the ways in which your company will be using webinars and the platform.

Trade 100

Trade Budget Program Marketing Automation Services Tools 100

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. Was the last trade show really effective?

Effective 109

Effective Effectiveness Marketing & Strategy Planning 109

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Training 100

Training Effective Effectiveness Marketing & Strategy 100

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback).

Marketing & Strategy 54

Marketing & Strategy Social Media Telemarketing Allocate 54

The Point

MAY 10, 2011

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing. Planned discussion topics include: • Where do Webinars best fit into an overall demand generation strategy?

Emarketing 136

Emarketing Promotion Acquisition Conference 136

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Email. Other people’s audiences. Trade shows and other events.

Promotion 91

Promotion Media Signature Trade Show 91

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. I like Dan’s presentation for its brevity and focus on key action items based on solid data.

Marketing & Strategy 108

Marketing & Strategy Effective Effectiveness Planning 108

The Effective Marketer

MAY 3, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research. Without solid customer data, cross channel strategies become increasingly difficult to implement.

Marketing & Strategy 108

Marketing & Strategy Effective Effectiveness Planning 108

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). And while webinars are certainly one of the most fruitful forms of content marketing, they are quite a bit of work — planning, promoting, practicing, and presenting.

Plan 52

Plan Benchmark Funnel Marketing & Strategy 52

The Effective Marketer

JUNE 23, 2009

If you haven’t done already, check out the review of the first 5 presentations. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website.

Training 153

Training Effective Effectiveness Budget Program 153

The Effective Marketer

FEBRUARY 7, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “, has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using.

Webcast 115

Webcast Marketing RSS Web 2.0 115

nDash

JUNE 2, 2021

Your content strategy helps make sense of the content you want to publish and establishes a framework for its delivery. Why should companies build a content strategy? Ultimately, content strategies close the gap between your company’s content marketing goals and its results.

Build 83

Build Webinar Metrics Strategy Distribution 83

Conversica

JULY 26, 2021

Webinars and virtual events are prime examples. From ideation, to securing co-presenters, to curating media and meaningful content—the to-do list seems to bleed out into eternity. Maybe it was a smashing success resulting in hundreds of MQLs and a highly engaged audience.

Lead Rank 83

Lead Rank Outreach MQL Lead Scoring 83

The Effective Marketer

MAY 7, 2010

The presentation is not only funny is also engaging. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media 100

Social Media Effective Effectiveness Media 100

The Effective Marketer

NOVEMBER 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. The rules are you have to present 20 slides with 20 seconds for each (total of 6:40). To present well in this kind of format you have to rehearse very well. What if we could change the way our companies treat presentations and just give everyone six minutes to tell their stories?

Effective 100

Effective Effectiveness Marketing RSS 100