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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.

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Coronavirus, Trade Shows and Value vs Venue

Heinz Marketing

Countless hours of work by organizers, presenters, sponsors and even attendees – gone. Many of these companies are now planning virtual summits , a series of webinars and other online formats to maintain a version of what had been intended in person.

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Lead Generation Without Conferences Or Trade shows

MarketJoy

They might be planning for virtual conferences, online meetups, and webinars. That gives you the advantage to dictate some of the agenda, own more of the sessions, or even send dedicated emails to their entire list. Use these old email lists to amplify your efforts.

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Putting trade show dollars to work

thePoint

Note: Be sure to check out the Trade Show Dollar Challenge at the end of this post. Putting trade show dollars to work. One easy target is to pocket unspent or refunded trade show dollars as quick savings. engage your target audience with great content.

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8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself. Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

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How Digital Marketing Can Replace Manufacturing Trade Shows

SmartBug Media

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. Webinar Production. EST webinar.

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B2B Marketing: the end of traditional conferences and trade shows?

Exo B2B

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows.

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Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services.

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Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services.

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Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

DiscoverOrg Sales

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. With the right strategy, you can begin working your leads and closing deals before you even get on the plane. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center?

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Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

DiscoverOrg Sales

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. With the right strategy, you can begin working your leads and closing deals before you even get on the plane. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center?

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The 22 Best Virtual Event Platforms

Webbiquity

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more.

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From Trade Shows to Virtual Events: The Modern Marketer?s Journey

Leadspace

Of course, you can use it for a smaller size audience as well. For instance, if you’re looking to present speakers or host an interview, then pre-recording is a good option. . If it runs on too long, it can potentially create an antsy audience.

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Case Study: Event Activations with Universal Lead Capture

Lead Liaison

We’ll also take a look at how Event Activations with Universal Lead Capture can add layers of protection to these types of investments, and increase ROI at any virtual, live or hybrid event such as a webinar or trade show. This would be a single-day webinar event.

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20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. webinars last year.

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3 Reasons for Low ROI from a Trade Show (with ways to improve)

DiscoverOrg Sales

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. It’s not that trade shows aren’t effective at bringing in revenue – it’s that companies aren’t optimizing for a positive ROI: Problem #1: You Don’t Know Who is Attending. Send the first email a month before the show.

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The Inbound Way to Do Trade Show Marketing

Hubspot

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts. Set Your Trade Show Marketing Goals.

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Stop presenting- Start engaging!

Kaon

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Even if the sales team suddenly became experts at crisply articulating the company’s differentiated value proposition it still wouldn’t provide the knowledge that customers needed in those situations when the sales person was not present.

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Demystifying Engagement: How to Connect with Your Audience

Lead Liaison

Demystifying Engagement: How to Connect with Your Audience. Connecting with your audience is vital to demystifying any form of engagement when it comes to event management. Liz King graced InEvent’s 360° event to shed more light on how to connect with your audience.

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Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. How do you avoid the same mistakes you see people committing all the time when delivering web presentations? Here are five key rules to guide you when preparing your webinar: 1.

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How B2B Marketers Can Future-Proof Their Augmented Reality Investments

Kaon

Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. Yet, they are not sure how to best incorporate AR into their customer engagement strategy. Grab a cup of coffee or, after hours, your favorite adult beverage (no judgement here), and sit down with our latest webinar. Launch the webinar !

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers.

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How Digital Marketing Ramps Up Results for Manufacturers

Navigate the Channel

Having a solid trade show presence as your biggest marketing tool is no longer enough. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Your Customers are Digitally Present. Your Digital Marketing Strategy is Scalable. Uncategorized B2B Marketing Digital Marketing SharpSpring Trade Show

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Contify Partners with Fletcher/CSI to Present a Webinar on Optimizing Market Insights & Competitive Intelligence through Integrated Primary & Secondary Research

Contify

This complimentary webinar is scheduled from 11 AM to 12 PM ET on Wednesday, 16 September 2020. This requires that organizations make decisions that are informed by secondary data, and targeted primary research. To register for this upcoming webinar, please click here.

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketers Hold Off on Killing Traditional Media And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. Understand and map your needs First and foremost, you should list out all the ways in which your company will be using webinars and the platform.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. Was the last trade show really effective?

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More Free Marketing Training

The Effective Marketer

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback).

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June 16 Roundtable: Secrets to Webinar Success

The Point

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing. Planned discussion topics include: • Where do Webinars best fit into an overall demand generation strategy?

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Email. Other people’s audiences. Trade shows and other events.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. I like Dan’s presentation for its brevity and focus on key action items based on solid data.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research. Without solid customer data, cross channel strategies become increasingly difficult to implement.

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How to Prepare for Your First Webinar

Golden Spiral

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). And while webinars are certainly one of the most fruitful forms of content marketing, they are quite a bit of work — planning, promoting, practicing, and presenting.

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because you can't beat free marketing training

The Effective Marketer

If you haven’t done already, check out the review of the first 5 presentations. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website.

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Making the Most of Your Webinars

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “, has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using.

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How to Build a Content Strategy

nDash

Your content strategy helps make sense of the content you want to publish and establishes a framework for its delivery. Why should companies build a content strategy? Ultimately, content strategies close the gap between your company’s content marketing goals and its results.

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Blog: Get More Value Out of Your Virtual Events and Webinars

Conversica

Webinars and virtual events are prime examples. From ideation, to securing co-presenters, to curating media and meaningful content—the to-do list seems to bleed out into eternity. Maybe it was a smashing success resulting in hundreds of MQLs and a highly engaged audience.

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Explaining Social Media

The Effective Marketer

The presentation is not only funny is also engaging. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Six Minutes Challenge

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. The rules are you have to present 20 slides with 20 seconds for each (total of 6:40). To present well in this kind of format you have to rehearse very well. What if we could change the way our companies treat presentations and just give everyone six minutes to tell their stories?

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