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B2B marketers are stumbling in the dark

delicious b2bmarketing

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki.

Wiki 27

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

Or keep a collection of chapter-by-chapter notes — maybe on a blog or wiki. When you can, take the opportunity to present the information you’ve gleaned: set up a seminar at work, organize a workshop at the local library, etc. Trackbacks/Pings ( Trackback URL ).

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Learning lessons or lessons learnt?

Buzz Marketing for Technology

PRESENTATIONS. In effect the story teller adds layers of meaning through the indexes which is not present in the original content. This also allows pictures, URLs etc to be used as stories. Name: Email Address: URL: Remember Me? Match ALL words. Match ANY word. -->.