Heinz Marketing

OCTOBER 15, 2021

In my last post , I talked about some methods of automatically cleaning survey data to fix a few common usability issues that come from most survey tools. In this post, we will go over some tips on what to look for that could cause issues in your survey data sets. There are two times to do this: Before the survey.

Customer Surveys 109

Customer Surveys Tips Planning Sample 109

Customer Experience Matrix

DECEMBER 19, 2017

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. I’ve compared these results below with several other surveys that asked similar questions. The CDPI Member survey also asked about plans regarding Customer Data Platforms.

Marketing Automation Services 136

Marketing Automation Services Customer Surveys Planning Comparison 136

Genroe

OCTOBER 17, 2023

Your presentation nails each of the points you want to make. It starts right up front with the […] The post How to Calculate and Use Survey Sample Size [On Demand Webinar] appeared first on Genroe | Customer Experience | Net Promoter Score.

Sample 52

Sample Customer Surveys Webinar Metrics Demand 52

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Leadspace

APRIL 15, 2022

We met with dozens of companies one-on-one, and were given the opportunity to present a keynote presentation on the final day of the event. I had a lot of fun presenting this keynote. The post 200+ Marketers Survey Says… appeared first on Leadspace. Contact us to learn more.

Customer Surveys 62

Customer Surveys Planning Lead Ranking Marketing & Strategy 62

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? By that, we mean gathering feedback through customer surveys. That’s why, in today’s post, we’re going to show you a few popup survey examples that you can use to engage customers. What Is a Popup Survey?

Customer Surveys 86

Customer Surveys Examples Click Rate Copywriting 86

KoMarketing Associates

MAY 30, 2017

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. We hope you agree. Salesforce’s State of Marketing. Moz’s The Search Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Adobe Experience Cloud Blog

JANUARY 5, 2018

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” The post 2018: Survey Says! Pretty well— 33%. Not wel— 19%. See you there, and happy New Year!

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. The survey suggests the issue is far worse than I had imagined.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

KoMarketing Associates

JUNE 19, 2017

The “Thought Leadership in Action: Strategic Content to Help CXOs Learn and Lead” report from Forbes Insights and Deloitte recently surveyed almost 300 CXOs to find out more about where they gain business insights. Nearly a quarter (22 percent) said that their preferred format for business insights is feature-length articles and reports.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

KoMarketing Associates

APRIL 19, 2023

This comes as they look toward maintaining their present success, rather than forecasting future outcomes. The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. in February 2022. who claim they are focused on the future.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. Below, let's review the best post event survey questions to ask. How satisfied were you with the event?

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. Really dive into industry surveys. Need an extra pair of hands?

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Survey/Instrument Construction : The construction of surveys is a critical aspect of research methodology that can fall prey to confirmation bias.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Content4Demand

AUGUST 27, 2021

Like Surveying on Steroids. High-quality behavioral data is especially good for this because it can help answer very specific questions about your market at multiple levels with much more agility than legacy survey data is able to. In essence, behavioral data from known people in a specific category is like surveying on steroids.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

B2B Marketing Directions

AUGUST 8, 2021

David Ogilvy, Founder of Ogilvy & Mather Research surveys have become a prominent feature of the B2B marketing landscape in recent years. Today's survey technology tools make it relatively easy to create survey instruments and conduct online surveys. The first two posts in the series are available here and here.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Validation Opinions 52

SendX

MARCH 18, 2021

According to a survey by ThinkJar , only one out of every 26 customers is likely to share their complaints with a brand, while the other 25 won’t say a word. Website experience survey Your website works like an all-in-one business’ storefront, salesperson, and customer support representative.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Savanta

APRIL 2, 2013

Dodgy surveys parading as fact. Next time survey numbers are presented as conclusive fact, here are three questions you might want to ask. Who was surveyed? . The power of surveys is that by speaking with just a proportion of the target market, the likely opinion of all can be deduced. No really, who was surveyed?

Customer Surveys 120

Customer Surveys Bundling RSS Opinions 120

Savanta

APRIL 2, 2013

Dodgy surveys parading as fact. Next time survey numbers are presented as conclusive fact, here are three questions you might want to ask. Who was surveyed? . The power of surveys is that by speaking with just a proportion of the target market, the likely opinion of all can be deduced. No really, who was surveyed?

Customer Surveys 120

Customer Surveys Bundling RSS Opinions 120

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. A third important element is your presenters. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Several elements determine the success of your webinars. Is your information unique?

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

Marketing AI 116

Marketing AI Research Paid Search Agency Customer Surveys 116

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Customer Experience Matrix

JUNE 4, 2014

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). So it''s correct that results ultimately depend on users rather than technology, but not in the simplistic way this is often presented. If anyone has a better solution, I''m all ears.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

KoMarketing Associates

DECEMBER 13, 2022

Liftoff recently published its “2022 App Marketer Survey” results, and statistics indicated that the majority of app marketers (56%) now have more aggressive KPI targets, but just 33% are achieving these KPIs. Marketers are more positive about 2023 than about the previous year,” wrote the researchers behind the survey. “In

Marketing Budget Creation 191

Marketing Budget Creation Statistics Marketing Budget Marketing & Strategy 191

Customer Experience Matrix

MARCH 30, 2012

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Many surveys ask similar questions, which gave me some choices during my preparation.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

Brandpoint

MARCH 15, 2024

Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today. However, the rapid pace of change also presents challenges in data privacy and information sharing in an increasingly complex media environment.

PR 62

PR Public Relations Digital Transformation Ethics 62

Moz

MARCH 1, 2020

Google has also rolled out several core algorithm updates in the past two years, with the stated goal of “delivering on [their] mission to present relevant and authoritative content to searchers.” At Path Interactive , we conducted a survey to find out how users feel about the information they encounter in Google’s organic results.

Customer Surveys 76

Customer Surveys Google SERP Display 76

B2B Marketing Directions

SEPTEMBER 1, 2019

In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. Original Research is More Than Surveys When most marketers think about original research, surveys are usually the first thing that comes to mind.

Customer Surveys 49

Customer Surveys Research Effectiveness B2B Thought Leadership 49

Martech

FEBRUARY 8, 2024

As indicated, AR presents a more complex scenario as users of AR can interact with the physical world as well as the virtual augmentation. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. In your inbox.

Guidelines 105

Guidelines Deliverability Transparency Click Rate 105

Outgrow

MARCH 7, 2024

It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement. Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. They can even be customized based on the specific needs of a survey or a questionnaire.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement. Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. They can even be customized based on the specific needs of a survey or a questionnaire.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Martech

DECEMBER 20, 2023

Based on a survey of 1,000 consumers, endorsements by influencers and celebrities can present a risk to holiday sales. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Sample 101

Sample Customer Surveys Mobile Marketing Statistics 101

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Martech

OCTOBER 12, 2023

However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to AI to help them succeed. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN.

Planning 128

Planning Marketing Budget Creation Marketing Budget B2B Marketing 128

Webbiquity

MAY 30, 2023

But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. ” 5) Social media is most popular, but search is most important.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278