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How to Use Storytelling for More Effective Content Marketing

Webbiquity

Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. The following tips will help you to more effectively use storytelling as a marketing tool.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices.

15 Storytelling Techniques

Writtent

Storytelling is a major part of any content marketing strategy. Storytelling helps to solve that problem by sharing real experiences of your brand, or even fictional pieces that help your visitors understand what you do, with your visitors.

The Story of a Storyteller Who Became a Vidyard Customer

Vidyard

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. Have you met someone recently where you thought, “Wow, you’re inspiring!

B2B Marketing Trends for 2016

Be more human—write for people, not segments or search engines. • He writes about content and social media. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing. B2B Marketing.

How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. I spend time watching videos of other people speaking, reviewing Slideshare presentations, and of course reading books. Master the Art of Storytelling.

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Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. In this post, we recap some of the presentations from yesterday on the power of brand storytelling.

The Best Example You Will Find On The Value Of Storytelling

B2B Marketing Insider

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. The Art of Effective Storytelling from Michele Miller.

Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads

Content Standard

Before modern-day digital storytelling, before Netflix and on-demand video, before ebooks and audiobooks, people often kept up with their favorite, ongoing stories through serial novels. But serialized content presents a different format.

B2B Marketing Trends for 2016

Be more human—write for people, not segments or search engines. • He writes about content and social media. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing. B2B Marketing.

Nine Practical Guides to Public Speaking and Presentations

Webbiquity

How can you get and keep a roomful of people engaged with your presentation? Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog.

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

Hubspot

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!”

Scaling Your Video Storytelling Without Selling Your Soul

Vidyard

It’s just too easy to fall into the trap of converting presentations into animated videos or to simply have someone read a document in front of a camera. You’re writing for action as it plays out amongst characters your audience cares about.

20 Inspiring SlideShare Presentations Every Marketer Should See

Hubspot

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. Do you have any other favorite SlideShare presentations?

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B2B Marketing Trends for 2016

Be more human—write for people, not segments or search engines. • He writes about content and social media. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing. B2B Marketing.

Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

For example, no longer can pharmaceutical companies swarm a doctor’s office and influence them to write scripts for your meds. ValueStory delivers the value storytelling in a compelling visual format, needed to emotional connect and engage each prospect.

Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Blog Writing: What Can We Learn From Reality TV?

Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling

Content Standard

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

How to Present a Compelling Argument When You're Not Naturally Persuasive

Hubspot

Whether you're pitching a new idea to a client or giving a presentation to your colleagues, these tips will help you take your case up a notch. Your audience isn't grading your presentation for logical validity. Good storytelling is what separates impactful arguments from mediocre ones.

Seven Elements of Compelling PR and Social Media Storytelling

Webbiquity

I took several creating writing courses back in junior high and high school. But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. As it turns out, many of the elements of storytelling apply to writing customer stories, new releases, blog posts and other marketing content as well.

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Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices.

7 Lessons From the World's Most Captivating Presenters [SlideShare]

Hubspot

It was Jobs’ unique presentation style -- which Apple fans referred to as a “Stevenote” -- that helped make this among the most awe-inspiring, memorable keynotes ever delivered. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”.

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25 of the Best PowerPoint Presentation Examples Every Marketer Should See

Hubspot

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? Crispy Presentations.

The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components

Content Standard

The future of SEO is brand storytelling. This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing.

9 Must-Use Writing Strategies [+Examples]

Writtent

Sloppy storytelling is confusing and frustrating, whether it’s in a movie or on a website. Here are nine writing strategies that can help you snag your readers and keep them interested. There’s a reason this is the number one writing strategy on this list. Image source.

How to create an amazing social media marketing workshop

grow - Practical Marketing Solutions

For each hour of your presentation, focus on diving into 3-5 core ideas instead of providing lists and lists of bullets. To make a point about storytelling, near the end of the day I ask them to shout out a key learning from the day.

How B2B Brand Storytelling Can Benefit Your Business

Writtent

Not only did he have to write interesting content, he had to create a lot of it. Leveraging people’s natural affinity for brand storytelling can transform your content marketing strategy, allowing you to produce content with a natural power to engage your audience. Brand Storytelling

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. Examples of Interactive Storytelling.

How to Defeat Your Most Dangerous Writing Habit: 7 Ways to Lift 'The Curse of Knowledge'

Hubspot

Can your writing be cursed? It affects us all, especially when we write. The Curse can sneak its way into an email, a landing page, a web page, or a blog post, which is why anyone who writes should be perking up right now. You write.

Publish Or Perish – The Future Of Storytelling [Video]

B2B Marketing Insider

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In my kick-off presentation at the 2014 NewsCred # ThinkContent Summit, I talked about content marketing being the gap between what brands have traditionally produced and what audience is actually looking for.

Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks

Hubspot

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Write like crap if you must.

Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort

Contently

While Hynek handles most of the editing and writes some articles herself, BlackRock’s content has become more robust and sophisticated due to the support Hynek receives from internal teams. “It

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A Beginner’s Guide to Creating a Must-See SlideShare Presentation

Vertical Response

This social media network, which helps you create and share presentations, is perfect for businesses. By creating and sharing presentations you could boost your exposure, brand awareness and sales. The title to your SlideShare presentation is just as important as an email subject line.

How to Strategically Promote SlideShare Presentations on Your Blog

Hubspot

Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. In a recent guest post , Doug Kessler, co-founder and creative director of Velocity, used this storytelling strategy. Let''s go on a little trip.

7 Steps to Writing a Copy That Sells

Writtent

Writing effective sales copy is like holding the reader’s hand and leading them gently and firmly to the solution to their problem. Here are the seven steps to writing a copy that sells. Write about both. Story Part I: Present a problem. Image source.

Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products.

5 Pre-Designed PowerPoint Templates for Creating SlideShare Presentations

Hubspot

While we all know that SlideShare is a highly visual platform, the most important aspect of any SlideShare presentation isn't actually the design -- it's the story. But crafting a compelling story for your presentation takes time.

How to Be a Good Storyteller: 3 Things Content Marketers Can Learn from Professional Wrestling

Content Standard

Great storytelling should be a priority for any brand that invests in content marketing. I could turn to my background in book publishing to walk you through it, but instead, let’s investigate how to be a good storyteller using something more fun: professional wrestling.

10 Ways to Use Charts to Tell Better Stories

Contently

When you think of storytelling, a chart probably isn’t the first tool that comes to mind. But how do you present data in a clear and interesting way? When presented with a nicely made chart, however, I’m immediately engaged.