How to Use Storytelling for More Effective Content Marketing

Webbiquity

Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. The following tips will help you to more effectively use storytelling as a marketing tool.

6 Digital Storytelling Lessons from Pottermore

Hubspot

To better understand recent advancements and best practices in digital storytelling, look no further than the creative writing greats. In this post, I'll discuss six ways Pottermore pushes the digital storytelling envelope. 6 Lessons in Digital Storytelling from J.K.

Trending Sources

An Actionable Guide to Visual Storytelling

SnapApp

That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . We believe the answer is visual storytelling. . Examples of visual storytelling are everywhere.

The Story of a Storyteller Who Became a Vidyard Customer

Vidyard

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. Have you met someone recently where you thought, “Wow, you’re inspiring!

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices.

At Visionary Companies, Storytelling Runs Deep

Content Standard

My colleagues writing about the Content Marketing Continuum have examined how story form can be used to transform your marketing process. How would we teach our contributors and creatives to be great storytellers?

Nine Practical Guides to Public Speaking and Presentations

Webbiquity

How can you get and keep a roomful of people engaged with your presentation? Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog.

The Best Example You Will Find On The Value Of Storytelling

Marketing Insider Group

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. The Art of Effective Storytelling from Michele Miller.

Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. In this post, we recap some of the presentations from yesterday on the power of brand storytelling.

20 Inspiring SlideShare Presentations Every Marketer Should See

Hubspot

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. Do you have any other favorite SlideShare presentations?

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Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Blog Writing: What Can We Learn From Reality TV?

7 Lessons From the World's Most Captivating Presenters [SlideShare]

Hubspot

It was Jobs’ unique presentation style -- which Apple fans referred to as a “Stevenote” -- that helped make this among the most awe-inspiring, memorable keynotes ever delivered. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”.

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Seven Elements of Compelling PR and Social Media Storytelling

Webbiquity

I took several creating writing courses back in junior high and high school. But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. As it turns out, many of the elements of storytelling apply to writing customer stories, new releases, blog posts and other marketing content as well.

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The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

Hubspot

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!”

Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

For example, no longer can pharmaceutical companies swarm a doctor’s office and influence them to write scripts for your meds. ValueStory delivers the value storytelling in a compelling visual format, needed to emotional connect and engage each prospect.

The Great British Christmas Ad: How UK Retailers Dive Head-First into Festive Brand Storytelling

Content Standard

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack.

25 of the Best PowerPoint Presentation Examples Every Marketer Should See

Hubspot

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? Crispy Presentations.

How to Present a Compelling Argument When You're Not Naturally Persuasive

Hubspot

Whether you're pitching a new idea to a client or giving a presentation to your colleagues, these tips will help you take your case up a notch. Your audience isn't grading your presentation for logical validity. Good storytelling is what separates impactful arguments from mediocre ones.

Robot Writing, AI, and Marketing: It’s the End of the World as We Know It

Content Standard

Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go.

Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling

Content Standard

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices.

Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads

Content Standard

Before modern-day digital storytelling, before Netflix and on-demand video, before ebooks and audiobooks, people often kept up with their favorite, ongoing stories through serial novels. But serialized content presents a different format.

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. Examples of Interactive Storytelling.

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The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components

Content Standard

The future of SEO is brand storytelling. This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing.

How to Defeat Your Most Dangerous Writing Habit: 7 Ways to Lift 'The Curse of Knowledge'

Hubspot

Can your writing be cursed? It affects us all, especially when we write. The Curse can sneak its way into an email, a landing page, a web page, or a blog post, which is why anyone who writes should be perking up right now. You write.

Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In my kick-off presentation at the 2014 NewsCred # ThinkContent Summit, I talked about content marketing being the gap between what brands have traditionally produced and what audience is actually looking for.

Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks

Hubspot

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Write like crap if you must.

How to Strategically Promote SlideShare Presentations on Your Blog

Hubspot

Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. In a recent guest post , Doug Kessler, co-founder and creative director of Velocity, used this storytelling strategy. Let''s go on a little trip.

Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort

Contently

While Hynek handles most of the editing and writes some articles herself, BlackRock’s content has become more robust and sophisticated due to the support Hynek receives from internal teams. “It

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Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products.

5 Pre-Designed PowerPoint Templates for Creating SlideShare Presentations

Hubspot

While we all know that SlideShare is a highly visual platform, the most important aspect of any SlideShare presentation isn't actually the design -- it's the story. But crafting a compelling story for your presentation takes time.

How to Be a Good Storyteller: 3 Things Content Marketers Can Learn from Professional Wrestling

Content Standard

Great storytelling should be a priority for any brand that invests in content marketing. I could turn to my background in book publishing to walk you through it, but instead, let’s investigate how to be a good storyteller using something more fun: professional wrestling.

Overcoming Writer’s Block: 3 Ways to Sidestep the Actual Writing Involved in Content Marketing

KoMarketing Associates

It can strike at any time, whether you’ve just fired off your most impressive work to-date and you’re ready to tackle the next assignment or you’ve been struggling to find the words for your last few pieces of writing. We’ve all been there: a blank page, a blinking cursor, a looming deadline.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology.

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10 Ways to Use Charts to Tell Better Stories

Contently

When you think of storytelling, a chart probably isn’t the first tool that comes to mind. But how do you present data in a clear and interesting way? When presented with a nicely made chart, however, I’m immediately engaged.

6 Lessons in Brand Story for a Dark and Stormy Night

Content Standard

” Scary movies can be incredibly educational for your brand storytelling efforts. These are just a few lessons that some of the most famous (and infamous) horror films can teach you about good storytelling. Experiment with your writing and images.

How to Master the Art of Storytelling to Increase Social Sharing

Hubspot

How content is crafted and presented is a huge determinant of its social success. Here are 6 ways you can practice the art of storytelling in your content creation to see more success with your social media networks. How do you incorporate storytelling into your content creation ?

Content Marketing Spotlight Series: A Q&A With C.C. Chapman

Opentopic

Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. Chapman is a New England-based storyteller, explorer, and humanitarian.

#ContentRising Day 1 Keynotes: Do Not Disturb, Brand Storytelling in Progress

Content Standard

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. ” Brand Storytelling Powers Leadership. The days of interruption advertising are numbered.

The Art of Writing Turns Your Marketing into Effective Brand Storytelling

Content Standard

The manager in charge collects the performance results and presents a report to his bosses portraying how successful the efforts are. As far as the company is concerned, brand storytelling is a success. Meet Joe, a 24-year-old guy who lives in the big city.