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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Signature lines. Advertising.

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Sales in the Time of Cholera (with apologies to Gabriel Garcia Marquez)

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If your prospect has signature authority up to $25,000, create a package that she can sign off on herself, rather than having to get permission – and signatures – from a remote boss.

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10 Robust Tactics to Acquire B2B Leads Quickly

Belkins

They will give you ideas of how to present a decent solution and make your B2B sales leads choose your company over the competitors. Use wise marketing tactics to produce solutions based on the pain points that are crucial for your audience. Presentations. Trade Shows. A Webinar. Grow Your Social Networks.

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29 Simple Ways to Grow Your Email List

Hubspot

Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database. Add a link to your employees' signatures. The best part?

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Top 10 Marketing Techniques for Professional Services

Hinge Marketing

In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Traditional marketing techniques are giving way to strategies that are designed with modern clients in mind – and the old ways are no longer enough.

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How to Generate B2B Leads

Belkins

Trying one trendy strategy after another, they fail to bring instant results. Meanwhile, cold emails are a completely different thing. Not only they are not as intrusive as cold calls, but they also provide an opportunity for the most productive and efficient strategy to this day: content marketing. Presentations.