Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. I've listed the top tactics that I typically discuss in my day to day client meetings.

Tactics 100

Tactics Automation Personalization Planning 100

Sharpspring

JANUARY 3, 2022

Check out these effective email marketing CTA examples to help freshen up your campaigns and boost engagement. Including a variety of CTAs in your email marketing strategy can help increase conversions, so don’t be scared to mix and match and use what works! Email marketing gives you a lot of flexibility when it comes to CTAs.

Email Marketing 94

Email Marketing Planning Paid Search Agency Top of Funnel 94

Conversica

APRIL 26, 2020

But while the negative aspects of the current situation include COVID-19 and associated economic downturn, there is another shift happening in the workplace which is driving more opportunities for growth, greater visibility into the B2B buying process and ensuring quality customer experience throughout the buying cycle.

Marketing AI 91

Marketing AI B2B Thought Leadership B2B Sales Organic Leads 91

Hubspot

JANUARY 4, 2021

While there is significant diversity of ideas and visions presented below, I love the common theme of how we're working toward a better future together, which is why my prediction is this: Marketing in 2021 will be more empathetic than ever. Marketers will plan asynchronous events that plug into the funnel. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

Hinge Marketing

MAY 23, 2016

It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. 5) Webinars. A webinar is the online equivalent of a seminar or other educational event. 6) Industry Research Reports.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Belkins

JULY 15, 2019

Hello and welcome to the Belkins overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. Trying one trendy strategy after another, they fail to bring instant results. Your current clients are your way to your B2B sales leads.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Hubspot

JANUARY 15, 2015

marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Sprout Social

JULY 7, 2016

Do you want to boost sales, engage with current customers, bring in new customers or all of the above? If you add value with lots of free tips and content, followers will be more willing to send money your way when you do present a paid product or offer. Facebook allows you to target a specific audience by interests, location and more.

Facebook 72

Facebook Tips Business Webinar Metrics 72

Hubspot

JUNE 20, 2018

Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database. Add a link to your employees' signatures. The best part?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Televerde

NOVEMBER 14, 2019

This type of personalization improves the overall customer experience, and ultimately helps you accelerate sales and boost revenue. Most impressively, a Monetate Research study (via Retail Dive) found that 93% of businesses with advanced personalization strategies saw their revenues rise in 2018. SDR signature).

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Hubspot

MAY 12, 2014

While it may be a bit frightening to include CTAs other than a big, bold redemption button, CTA variety is actually critical for improving your email engagement, which can result in a wider funnel through email marketing and higher net new lead gen. 2) Add CTAs to signatures. 1) Include text CTAs.

Email Marketing 28

Email Marketing Top of Funnel Landing Pages Click Rate 28

Hinge Marketing

NOVEMBER 20, 2013

Partnership marketing has long been a core strategy for professional services firms seeking efficient ways to both grow and increase their profitability. Here’s a list of the top most effective strategies that have actual results. Write the definitive book on your signature topic. Produce quality webinars.

Generation 48

Generation Advertising Agencies Planning Work Management 48

Lead Liaison

MARCH 14, 2018

To watch “An Introduction to Sales Enablement” in its entirety, click here. Lead Liaison provides an introduction to sales enablement. Learn the definition of sales enablement, why companies use it, and how it can help your business. Please note that this content was presented live and then transcribed.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. Please help me think about it more. What do you say?

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. Everyone is hypersensitive to overt sales messages, so every single interaction matters. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Hubspot

JANUARY 22, 2018

Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. According to CSO Insights, salespeople who complete highly rated sales training programs have 10% higher win rates. Length: How will you fit training into your and/or your sales team’s schedule? Length: Half-day.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Hubspot

OCTOBER 6, 2011

On Your LinkedIn Company Page and in LinkedIn Answers: When answering questions related to your industry via LinkedIn Answers, includes text CTAs for downloadable content like webinars and ebooks when applicable. On Your Free Tools: Have you launched any free online tools as part of your marketing strategy?

Top of Funnel 28

Top of Funnel Landing Pages Advertising Funnels Webinar Metrics 28

Scoop.it

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Each of these arguments may have some truth, but taking them to heart could cause you to miss out on lucrative opportunities to boost sales. A warm and fuzzy email without business substance won’t move decision-makers.

Curation 92

Curation Work Management Marketing Automation Services Webinar Metrics 92

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. Everyone is hypersensitive to overt sales messages, so every single interaction matters. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. Then, on top of that, adjust the supporting tactics?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Trade Press Services Newsletter

DECEMBER 7, 2023

Include a section for publications and presentations. Share the content with your network via email. Send a dedicated email announcing your new content with a link to the full piece. Be sure to send a personal email to anyone who is cited, referenced or quoted in your piece. Add a link to your email signature.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

Optinmonster

NOVEMBER 14, 2022

Fortunately, building an email list is easier than you might think, even if you don’t have a website yet. In this article, we’ll show you how to build an email list and 14 proven list-building strategies. Here’s a table of contents to help you find your way around: How to Build an Email List Fast.

Paid Content 83

Paid Content Webinar Metrics Ad Building Marketing & Strategy 83

BenchmarkONE

APRIL 28, 2021

And the high-end lead generation tools can help you expand your customer base, maximize sales and improve the overall business performance. Let’s explore some of the top-performing lead generation tools that can enhance your overall sales, prospecting, and marketing efforts. Email Finder Tools. All-in-One CRM Tools.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Budget Programs Enterprise Management 100

Adobe Experience Cloud Blog

SEPTEMBER 8, 2017

When you run a webinar, you encourage real-time questions. Now you just need to go from being a great sender of email to also being a great receiver of email. In this blog, I’ll give you three email marketing tactics to help you make your email marketing successful into the Engagement Economy.

Tips 134

Tips B2B Thought Leadership Deliverability Marketo 134

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

BenchmarkONE

APRIL 28, 2021

And the high-end lead generation tools can help you expand your customer base, maximize sales and improve the overall business performance. Let’s explore some of the top-performing lead generation tools that can enhance your overall sales, prospecting, and marketing efforts. Email Finder Tools. All-in-One CRM Tools.

Marketing Automation Services 71

Marketing Automation Services Lead Generation Budget Programs Enterprise Management 71

BenchmarkONE

APRIL 28, 2021

And the high-end lead generation tools can help you expand your customer base, maximize sales and improve the overall business performance. Let’s explore some of the top-performing lead generation tools that can enhance your overall sales, prospecting, and marketing efforts. Email Finder Tools. All-in-One CRM Tools.

Marketing Automation Services 52

Marketing Automation Services Lead Generation Budget Programs Enterprise Management 52

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. Are they moving through your funnel or are you letting those precious clicks go to waste? The beauty of a shoppable feed is that it makes the process of selling on Instagram a cinch.

Landing Pages 118

Landing Pages Social Media Examples Media 118

Webbiquity

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). But it may also be a problem with basic B2B social media marketing strategy.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Optinmonster

SEPTEMBER 5, 2022

Email matters because you must have a way to capture website traffic and bring those visitors into your sales funnel. When you build up your email list, you have a way to directly contact customers and potential customers who already want to hear from you. Get Started With OptinMonster Today! Optin Ideas for eCommerce.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Valasys

JANUARY 3, 2023

Among other things, B2B marketers utilize this data to plan campaigns, assess the contribution of their staff to sales, and account for spending. When you have the correct data, you can see how your campaigns are doing, where your money is best spent, and how they affect the sales pipeline.

B2B Marketing 40

B2B Marketing Lead Ranking Marketing Qualified Leads Planning 40

B2B Digital Marketer

AUGUST 17, 2020

I was not as in touch with sales historically as I should be. I was, I spent my first dozen years in my career with a, uh, in a business that had two audiences. So the problem we solve for people who are listening is that every day you’re clicking send or machines are shooting emails out on your behalf.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

ClearVoice

AUGUST 3, 2022

For this reason, it’s common for copywriters and sales communication experts often write the most compelling landing pages. Fortunately, many of the same principles used to create other types of effective sales copy apply to landing pages as well. Create an irresistible offer for those who interact with the page and follow the CTA.

Landing Pages 52

Landing Pages Urgency Marketing Webinar Metrics Paper 52

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy. Not all of them are videos, but some of them are, and so, we have videos in some of those emails.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy. Not all of them are videos, but some of them are, and so, we have videos in some of those emails.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

ConvertKit

APRIL 2, 2021

When he was ready to launch an online course— Supercharge your Productivity , a premiere class on productivity and life design with Notion—his audience was ready to buy and support him. In early 2015, Khe was working in a high-profile job in finances: a managing director at a Wall Street company. Let’s jump into Khe’s story.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Vidyard

AUGUST 3, 2016

As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. What tactics do you find work well that others may not be using? One tactic that we use regularly here is just plain-text emails.

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50