What Works - What Doesn't

Blockchain Will Be Huge. We Think.

What Works - What Doesn't

Video of her presentation here.). Watch his presentation here.). Blockchain – the distributed ledger system meant to handle financial and other transactions without the need for banks or other central authorities – will be huge. Those is, if dozens of players with competing agendas can solve multiple complex technical problems, and convince regulators to overturn centuries of rules in everything from finance to utilities.

Why Marketing Automation is Floundering (Amen!)

What Works - What Doesn't

I’ve chronicled my hellish experience moving my blog to WordPress, which provides only the content management and presentation side of the puzzle.

Trending Sources

Software Automates Sportswriting. Is B2B Content Marketing Next?

What Works - What Doesn't

It captures facts, decides which to present, and polishes their presentation to a very limited extent. But it cannot check those facts for accuracy, put them in context, present them in an insightful or delightful way, or learn from them over time to deliver thought leadership.

It's Official: Forrester Says B2B Buyers Hate Confusing Jargon

What Works - What Doesn't

For tips on doing that, see my presentation on “ Art of the Pitch.” I’ve been yelling for years that technical jargon in marketing content turns off B2B business buyers. Now, it’s official – or at least corroborated by a Forrester Research Inc. report.

Using Online Games To Sell Complex B2B Software

What Works - What Doesn't

  In Innov8 players are presented with multiple scenarios (tweaking a supply chain or improving customer service) and get to see how business process automation helps the business.

How to Create an Engaging and Effective Presentation

Act-On

I used to think presentation decks were an afterthought. Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. Start there and work backwards to create your presentation. Tell ‘em – this is the meat of the presentation.

Presentations Need More Dragons: Corporate Storytelling Techniques

Marketing Insider Group

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group.

Stop presenting- Start engaging!

Kaon

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure.

Horror & Hot Leads: Vidyard Presents Stranger Views

Vidyard

Binge-watch the entire Stranger Views Season, below: The post Horror & Hot Leads: Vidyard Presents Stranger Views appeared first on Vidyard. As Stranger Things’ Gaten Matarazzo once said, “Why are you keeping this curiosity door locked?”

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The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013.

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Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Caution: Don’t choose subject matter that your organization, or the presenter, is not extremely familiar with.

39 Perfect GIFs For Your Next Presentation

Marketing Insider Group

Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. So how can you ensure your presentation doesn’t result in your audience falling asleep in front of you?

Hook your Audience with a Captivating Case Study Presentation

Televerde

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

The Economist is one of the best publications for business news and international politics.

3 Simple Presentation Techniques to Engage Your Audience

Modern B2B Marketing

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. When you’re presenting, set up your tables so that people sit in smaller groups. The presenter gets data from a random sample. The presenter gets a break.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

When Pepsi changed their old logo for Pepsi Max to a new one… … there was an unexpected parody that came forth: Is anyone else wondering how many people know that Pepsi Max is a diet beverage? BADMarketing . Images: Courtesy of Britannica and Wix Blog.

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How to Make Your Presentations Wow Like a TED Talk

Modern Marketing

So, how do you capture a little of that magical quality when creating your own presentations? For more on effective slides check out How to Create a Captivating Presentation. No one ever says what that means, which is unhelpful when you’re developing a presentation for an organization, a conference, or committee that you need to persuade. How to Make Your Presentations Wow Like a TED Talk is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. I spend time watching videos of other people speaking, reviewing Slideshare presentations, and of course reading books.

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5 Tips for Delivering Better Presentations

Hubspot

Giving presentations can be slightly nerve wracking or incredibly fun, depending on who you are. If you’re part of the group that dreads a presentation or giving a speech, you’re not alone. Why not incorporate one into your next presentation?

Tips 50

#BADMarketing presented by Crimson Marketing

Crimson Marketing

The post #BADMarketing presented by Crimson Marketing appeared first on. Why not workout with your significant other? BADMarketing. What do you think is the worst part of this ad? Share your thoughts below! Image: Courtesy of Breitbart.

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Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

They are actively looking for reliable information about advancements […] The post Marketing to Engineers Requires Accurate and Truthful Content Presented Logically by Achinta Mitra appeared first on Industrial Marketing Today.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

This is what happens when you try to streamline your social media engagement strategy: #BADMarketing strikes again… . . BADMarketing Bad Marketing branding marketing fail social media

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How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]

Hubspot

Well, there's good news: Creating a SlideShare presentation in PowerPoint doesn't have to be that daunting. With the right templates and tools at your disposal, you could easily create an engaging, visual presentation -- all without fancy design programs, huge budgets, or hiring contractors.

How to Own Your Next Presentation

Modern B2B Marketing

Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? And lastly, do you know the one thing you want your audience to take away from your presentation? Don’t get me wrong – a fantastic presentation isn’t all about style.

10 B2B Marketing Presentations to Favorite on Slideshare

KoMarketing Associates

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe. Jay Baer’s presentation provides a succinct overview along with six foundational pillars for getting started.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

You might be asking yourself, “What the heck is #BADMarketing?” It’s fairly simple – its marketing gone very, very wrong. It’s so wrong, it needs no introduction. . Look for our #BADMarketing posts moving forward, and enjoy! . BAD Marketing #BADMarketing Bad Marketing marketing message

How to nail your next presentation: 10 rules for public speaking success

Biznology

I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. Follow these to nail your next presentation! For every minute of presentation time, give yourself at least 15 minutes of prep time.

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Nine Practical Guides to Public Speaking and Presentations

Webbiquity

How can you get and keep a roomful of people engaged with your presentation? 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute.

20 Tools for Creating and Delivering Amazing Presentations

Hubspot

If you''re in business, you need to know how to create captivating presentations. Use the right tools to create and deliver your presentation. We’ve compiled our list of the top presentation tools for sales and marketing professionals. 13) Presentation Assistant.

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The Best SlideShare Presentations of 2014 [SlideShare]

Hubspot

I don''t know about you, but I love SlideShare -- both as a marketer, and just as a regular person who likes to look at cool presentations. As a person who likes to look at cool presentations, I love that there are tons of great ones to choose from that cover all manner of topics.

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Link Building: past, present, and future

Biznology

In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,” some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. Also known as Bananas… #BADMarketing. Image: Courtesy of Unbounce . BADMarketing

A Simple Guide to Creating Memorable Presentations [SlideShare]

Hubspot

We've all fallen victim to a boring presentation at one point or another. where the presentation has no structure, the presenter is basically reading straight off of text-heavy slides, the graphs are confusing, and there's some weird stuff going on with the color scheme.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. Image: Courtesy of Epic Marketing Fails . So, should we text you now or later? BADMarketing. BADMarketing

#BADMarketing presented by Crimson Marketing [Video]

Crimson Marketing

The post #BADMarketing presented by Crimson Marketing [Video] appeared first on. What about this isn’t painfully uncomfortable? BADMarketing. Video: Courtesy of Mashable. BADMarketing

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How to Leverage Google Analytics for Digital Marketing Success [Presentation]

KoMarketing Associates

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively.

20 Inspiring SlideShare Presentations Every Marketer Should See

Hubspot

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. Do you have any other favorite SlideShare presentations?

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An Agency Presentation that Surprised Me

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The agency came with all the right people: the creative director looked appropriately creative, the account manager appropriately agreeable, the agency founder and CEO appropriately serious and driven by a combination of the other two. Campaigns flashed before our eyes, some even similar to our products. ? Branding check ?

#BADMarketing presented by Crimson Marketing

Crimson Marketing

The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. This sounds sanitary… #BADMarketing. Images: Courtesy of AdWeek. BADMarketing

3 Essential Ingredients For Your Engaging Sales Presentation

Kaon

Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. it is critical to deliver compelling presentations that tell your product story right the first time.