Paul Gillin

FEBRUARY 24, 2011

Many engineers are only too happy to write papers and travel thousands of miles to deliver presentations, yet writing a 500-word blog entry or recording a how-to video is seen as overwhelming. Engineers naturally like to share, and they know that conference presentations are good for their careers. There’s a contradiction here.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JULY 9, 2015

Jodi Harris runs down a set of practical tips that will make your presentations more visually appealing and useful to your audience. It’s a great way to increase the visibility of your thought-leading content by sharing slide decks that would otherwise be put on a virtual shelf. Those translate into bonus views and business. .

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

MAY 16, 2012

Social media doesn’t introduce new risk in itself, but it does present the opportunity to identify risks earlier. I can identify individuals who may present a threat to the organization. However, it also creates the opportunity to detect problems within the organization.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

APRIL 27, 2012

In a presentation to the SugarCRM SugarCon conference in San Francisco earlier this week, Gary Burnette, vice president of sales transformation at IBM, told how the implementation team at IBM succeeded in making social selling a coveted goal rather than another set of rules and reports. View more presentations from SugarCRM.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

APRIL 28, 2013

To enter the area where the media organizations were holding their parties, I simply presented the printout to the security personnel. However, that cover turned out to be an e-mail attachment. I simply printed out the image and stuffed it into my pocket. There was no pat-down, no metal detectors and no one ever asked for an ID.

Lock-In 50

Lock-In Television marketing Blast Campaigns Organization 50

Paul Gillin

MAY 13, 2016

It’s presented in a variety of formats, including research reports, articles and podcasts. Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Connected Futures is a little-known gem. The podcast library is particularly impressive.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

OCTOBER 5, 2011

My presentation to this week’s DMA conference is below. View more presentations from Paul Gillin. If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts. Make me look smart, because I’ll return the favor.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

FEBRUARY 22, 2011

Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

JUNE 26, 2014

This distinction is important, and here’s where the report presents a bit of a contradiction. In fact, the social media section of the report focuses almost entirely on how brands communicate with customers. There is almost no mention of how customers use social media to communicate with each other.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JANUARY 2, 2011

Whether you copy and paste a thread from Twitter search or a chat-hosting service like Twebevent , the default presentation is reverse-chronological, with the most recent posts at the top and the earliest at the bottom.

Order 50

Order Twitter Tagging Keywords 50

Paul Gillin

AUGUST 4, 2011

This is an under-utilized tool that enables companies to present an HTML page as their default front door. Use welcome pages to present an attractive and exciting introduction to your company. Let’s look at some examples of what they do well. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

FEBRUARY 9, 2011

I’m not sure, but it seems an interesting idea to explore, at least for an outfit that presents itself as a rule-breaker. Do you think Groupon could get the same impact giving money to rainforests and Tibet as it got by sending the money to Rupert Murdoch?

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

MARCH 7, 2012

You can see Dr. Pendse’s 23-minute presentation below. “Technology will never replace teachers,”’ he said, “but we can use technology to help a much greater number of students learn from each other.”.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

OCTOBER 3, 2013

I’ve been privileged to be on the stage for the past four years to present awards to some remarkable companies that are innovating with social media and to participate in numerous other BtoB events. The association with the BtoB brand has been invaluable to me.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

AUGUST 20, 2013

Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. I think they’re worth sharing.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

MARCH 13, 2012

With 20 of the world’s largest 27 cities and a growing population of young people, emerging markets present attractive growth possibilities, Ng said, but their technology needs aren’t the same as those of western economies. Reality: “There’s increasing appreciation for transactional as well as engagement models.”.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

DECEMBER 18, 2012

In the final chapter of Attack of the Customers, my co-author Greg Gianforte presents a formula he calls “Eight to Great.” Customers now complain so fluidly that the problem for many businesses is figuring out which gripes to take seriously.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

NOVEMBER 16, 2011

The CMO research further reveals that 62% say they are unprepared to take advantage of the opportunities presented by mobile commerce and 72% say they don’t know how to cope with declining levels of brand loyalty that could result from easier comparison shopping.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JANUARY 16, 2012

” As participation grew, BASF Chemical kept the momentum growing through a demo-oriented road show, presentations by guest speakers and community exchanges. Pariticipation should be voluntary and motivated by perception of value, he said. “You want people inviting others to join the community.”

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JUNE 29, 2011

The site is organized in “chapters&# by platform – Facebook, LinkedIn, Ratings and Reviews, QR codes and the like – and presents really useful tutorials in a step-by-step format, many including video. There are more than 70 chapters, all of which can be downloaded and printed.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

FEBRUARY 14, 2012

Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall. The social networking metaphor is increasingly expanding into the enterprise as a means to encourage knowledge-sharing among employees.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

JULY 29, 2010

The curator starts by presenting the engine with a basic set of keywords. CIThread (the name stands for “Collective Intelligence Threading” and yeah, they know they have to change it) essentially learns from choices that an editor or curator makes and applies that learning to delivering better source material. More wheat, less chaff.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JUNE 4, 2010

Here are my notes from David’s presentation this morning to the Mass. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Tech Leadership Council’s Social Media Summit.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

DECEMBER 7, 2010

His favorite venue for a well-timed wisecrack was a full room, usually during a pause in an executive presentation. Tom’s weapon was the one-liner. His timing was brilliant and his wit often withering. Tom could bring down the house, not just because his timing was so good, but because people couldn’t believe he had just said what he said.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

AUGUST 26, 2011

This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers. Gregg Weiss ( @greggweiss ) of New York Life says the company’s social media content strategy is driven by constantly asking, “What can we do that isn’t about life insurance?”

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

NOVEMBER 8, 2010

I use a lot of video in presentations, and have always gotten good performance from the free Foxreal YouTube FLV Downloader. Most are free, all are bargains. Photo/video. We are all our own artists and layout editors these days, and with my crummy graphic design skills, I need all the help I can get.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

MARCH 10, 2011

Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. Promote in Groups. Summarize your content and ask a question.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 6, 2011

Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportunities.”.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

DECEMBER 1, 2010

Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 (<a href=&# [link] >Here’s the video of her terrific presentation</a>).

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

SEPTEMBER 8, 2010

In the end, the rise of social media “is likely to present companies with a critical question that is bound to keep executives busy for the next few years: What business are we in?&# These kinds of life-or-death choices will be propelled by the ease with which operations can now be outsourced half a world away.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

SEPTEMBER 23, 2010

Are prepared presentations permitted? Keep the call brief – a half hour if you can manage it – and cover these key points: Restate the topic and modify it if necessary; Define the audience; Describe what the session will and won’t cover (don’t forget the won’t); Go over the format: How much time is available? How long can each panelist speak?

Tips 50

Tips Conference Rules Tactics 50

Paul Gillin

OCTOBER 31, 2011

McAfee : Why does the physical world present such challenges? Brooks : It’s easy to get a plane to fly from Boston to Los Angeles. What’s hard is to get a robot to reach into my pocket and retrieve my keys. Brooks : In engineering, you have to set up control loops and you can’t afford for them to be unstable.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

APRIL 13, 2011

SlideShare is a particularly good place to post speaker presentations as a way of raising awareness about follow-on events. Record as many presentations as possible and post them as podcasts or video podcasts. Focus speakers on writing about the topic of their presentations, not promoting their businesses. What did I miss?

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 16, 2012

The resulting site can resize and present content according to the capabilities of the device. User Presentations. The session features presentations from two users in medicine. Other User Presentations. This includes Portal & Community Pages, Web Content Manager and Web Experience Factory. Collaboration in Medicine.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

APRIL 4, 2012

Larry was obviously aware of this, so as 10:30 approached he announced that it was time to wrap up and then presented his final challenge of the evening: Everyone was to imagine waking up four years from now and describe how the world had changed in the interim.

PR 50

PR Opinions Linkedin Spending 50

Paul Gillin

AUGUST 4, 2012

He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. I didn’t really get to know him, though, until the last few years. with a young staff who were eager to learn.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50