Paul Gillin

3 Branded B2B News Services That Get It Right

Paul Gillin

It’s presented in a variety of formats, including research reports, articles and podcasts. Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like.

Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I’ve been privileged to be on the stage for the past four years to present awards to some remarkable companies that are innovating with social media and to participate in numerous other BtoB events.

BtoB 101

Trending Sources

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

I pulled together slides from several presentations I’ve used over the last few years, updated them and wrote a complete script, which is included as slide notes in the in the PowerPoint. You can download the presentation and read the notes or watch the video.

Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

This distinction is important, and here’s where the report presents a bit of a contradiction. A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value.

How to Summarize Content for a Business Audience

Paul Gillin

Inverted pyramid dictates that information is presented in order of declining importance. You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people.

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall.

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The Other Social Network

Paul Gillin

Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. Have you checked out LinkedIn lately?

Delay Is Killing Major League Baseball

Paul Gillin

And the usual delay factors that afflict nearly every game were present: Too many catcher-pitcher meetings at the mound, too much time between pitches, too many visits by pitching coaches and too many players futzing at the plate between pitches.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

In the final chapter of Attack of the Customers, my co-author Greg Gianforte presents a formula he calls “Eight to Great.” An idea I’ve been kicking around for a couple of years became a formal book project in January.

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

The resulting site can resize and present content according to the capabilities of the device. User Presentations. The session features presentations from two users in medicine. Other User Presentations. Michael J.

Media 65

Social Marketing Hangover

Paul Gillin

Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportunities.”.

Media 73

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

In a presentation to the SugarCRM SugarCon conference in San Francisco earlier this week, Gary Burnette, vice president of sales transformation at IBM, told how the implementation team at IBM succeeded in making social selling a coveted goal rather than another set of rules and reports. “We

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

The site is organized in “chapters&# by platform – Facebook, LinkedIn, Ratings and Reviews, QR codes and the like – and presents really useful tutorials in a step-by-step format, many including video.

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IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

With 20 of the world’s largest 27 cities and a growing population of young people, emerging markets present attractive growth possibilities, Ng said, but their technology needs aren’t the same as those of western economies.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This is an under-utilized tool that enables companies to present an HTML page as their default front door. Use welcome pages to present an attractive and exciting introduction to your company.

Rules 56

Live Blog: How to Make Collaboration Cook

Paul Gillin

” As participation grew, BASF Chemical kept the momentum growing through a demo-oriented road show, presentations by guest speakers and community exchanges. When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment.

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Recommended Reading – 7/9/15

Paul Gillin

Jodi Harris runs down a set of practical tips that will make your presentations more visually appealing and useful to your audience. Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute.

How to Calculate Social Marketing ROI

Paul Gillin

I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.

Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

The CMO research further reveals that 62% say they are unprepared to take advantage of the opportunities presented by mobile commerce and 72% say they don’t know how to cope with declining levels of brand loyalty that could result from easier comparison shopping.

The End of ‘Social Media’

Paul Gillin

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. This is the time of year when a lot of people make predictions. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. The problem with much of the discussion is that it’s been focused on tools, and tools are far less interesting than what people do with them.

Organizing the Chaos of Social CRM

Paul Gillin

Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.

CRM 40

Let Your People Speak!

Paul Gillin

Many engineers are only too happy to write papers and travel thousands of miles to deliver presentations, yet writing a 500-word blog entry or recording a how-to video is seen as overwhelming. IBM engineers celebrate Watson's victory (from an IBM YouTube video).

CIO Challenges Educators to Stay Relevant

Paul Gillin

You can see Dr. Pendse’s 23-minute presentation below. Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now.

Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business.

A Chance for CIOs to Lead in Social Business

Paul Gillin

I’m presenting a session at the CIO Solutions Gallery at the Fisher College of Business at Ohio State University tomorrow on the topic of “Measuring Social ROI: The CIO’s Role.” I created the presentation below largely for my talk tomorrow and wanted to share it. I suggest in my presentation that there are several initiatives IT could lead that would give them a critical role in social business.

A CIO Who Gets Social Business

Paul Gillin

Social media doesn’t introduce new risk in itself, but it does present the opportunity to identify risks earlier. I can identify individuals who may present a threat to the organization.

How Groupon Could REALLY Break the Mold

Paul Gillin

I’m not sure, but it seems an interesting idea to explore, at least for an outfit that presents itself as a rule-breaker. Groupon remained silent the second day after its offensive ad campaign ran on the Super Bowl. The Wall Street Journal quotes spokeswoman Julie Mossler as saying “we don’t really have anything else to say,” meaning that the defensive statement by founder Andrew Mason on the company blog on Monday would have to stand on its own.

Rules 27

Live Blog: 3M Unites Global Workforce With Technology

Paul Gillin

3M’s track record of innovation is legendary, but globalization has presented new challenges. “We’re Presentations are recorded and posted as audio files, which participants can follow up in forums.

Direct Marketing Doesn’t Have to Suck

Paul Gillin

My presentation to this week’s DMA conference is below. View more presentations from Paul Gillin. In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff.

Five Lessons From the Web 2.0 Summit

Paul Gillin

Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). I had a chance to attend the recent Web 2.0

Waiving Speaking Fee for Book Buyers

Paul Gillin

So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person. If you’re interested in having me present, please check my online calendar first. My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers.

How to Change a Saved Twitter Stream to Chronological Order

Paul Gillin

Whether you copy and paste a thread from Twitter search or a chat-hosting service like Twebevent , the default presentation is reverse-chronological, with the most recent posts at the top and the earliest at the bottom. If you’ve ever tried to transcribe a Twitter chat or conversation thread around a particular keyword or hash tag, you know that converting the chain to chronological order can be a real hassle.

Tips 13

Surprising Security Gaps at Star-Studded D.C. Gala

Paul Gillin

To enter the area where the media organizations were holding their parties, I simply presented the printout to the security personnel. Time Inc.’s ’s party at the White House Correspondents Dinner.

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers.

Remembering Peter Morrissey

Paul Gillin

He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. My last e-mail exchange with Peter Morrissey was disconcerting.

How Will Computers Serve Us in 2020?

Paul Gillin

McAfee : Why does the physical world present such challenges? Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Panel discussion: What Can Technology Do Today, and in 2020? Moderator: Andrew McAfee – MIT Sloan, CDB.

Tribes Rule the Hyper-Social Organization

Paul Gillin

In the end, the rise of social media “is likely to present companies with a critical question that is bound to keep executives busy for the next few years: What business are we in?&#

My First Prezi

Paul Gillin

I tried Prezi , the online presentation service that comes at presentations from a completely different angle. The presentation zooms and pans around in an order you specify. My wife, Dana, who is prone to migraines, took a look at the first version of this presentation and said it gave her a headache. Prezi isn’t right for every scenario, but it’s a nice new addition to my presentation toolkit.

Eloqua’s Innovative Blog Tree

Paul Gillin

Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium. We are also urging bloggers who are not present on the “tree&# to tag themselves as well.)