Digital B2B Marketing

Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. Misrepresenting Information Nielsen recently presented their research in an infographic-like format.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Having your employees share your content presents its own unique challenges. Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution.

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Trending Sources

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

The values you present to the market? The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Don’t just embed a SlideShare presentation in your content. In addition to direct promotions on SlideShare, LinkedIn now has offerings to promote SlideShare presentations with the benefits of LinkedIn’s targeting.

Why Your Content Sucks!

Digital B2B Marketing

Some days it will be through face to face meetings, phone calls and client presentations. If it doesn’t benefit us, entertain us, educate us, solve our problems or advance our causes, we don’t want it. If we find something better, we switch.

5 Lies About Easy Ways To Create Content

Digital B2B Marketing

If you are looking to present your perspective and incorporate your unique value proposition, you can outsource writing or production activity but the briefing and integration requirements are still significant. There are easy ways to create good content, right? Sorry.

LinkedIn: Do New Offerings Make It the King of B2B?

Digital B2B Marketing

Note: If you use Flite , you can embed a SlideShare presentation easily into an ad for use across the web as well, although the functionality is a bit more limited. If you are in B2B advertising, you cannot ignore LinkedIn.

#NewNewTwitter: A New Opportunity for Marketers

Digital B2B Marketing

Your Turn What do you think of #NewNewTwitter and what other new opportunities does it present for marketers? Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at

The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. Assume that information is less favorable than what the marketer has chosen to present.

Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

At a lunch presentation last week in Portland, Joe Pullizi of the Content Marketing Institute said “Why do most content marketing programs fail? Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget.

Why You Should Stop Mapping Content Formats to the Buyer’s Journey

Digital B2B Marketing

The best format is the one that most effectively presents the information needed. I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey.

5 Steps To Improve B2B Lead Generation Program Results

Digital B2B Marketing

The content you choose, and the way it is presented, needs to uniquely appeal to your target audience. You are easily spending thousands on lead generation media programs each month.

Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Inbound marketing is all about your content, right?

9 Tips for Content Marketing in an ADD World

Digital B2B Marketing

Use the format that presents the information clearly and concisely. Distraction is constant in our technology and communication-fueled lives. Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention.

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media. You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers.

What Will Marketing Look Like in 2030?

Digital B2B Marketing

Having your answer presented will be the war. We just welcomed our third son, Caleb, into our family. Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up.

The One Thing Every Marketer Must Do

Digital B2B Marketing

Be aware, there are lies, damned lies and statistics spun to the advantage of the company presenting them. Experts often present a perfect polished solution. Question everything you hear, see or read. Yes, everything. Everyone has a bias. Everyone applies their own spin.

Do You Trust Your Content?

Digital B2B Marketing

Present your perspective on key industry trends. Looking at most B2B marketing, the answer is clearly “no, you don’t.” ” You do not trust your content to tell your story, grow your audience or sell your solutions.

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Three Principles for the Future of Marketing

Digital B2B Marketing

There are three principles to excel in the future of marketing that Michael presented and create the advocates and evangelists that will drive your brand. In the future, marketing must be valuable. But that isn’t enough.

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All Media Will Be Social Media

Digital B2B Marketing

Both digital content and the social media interactions will be presented together. This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media.

Three Reasons to Give Me a Solution, Not a Sales Pitch

Digital B2B Marketing

The program didn’t rely on traditional marketing language, it skipped directly to presenting a relevant solution. We don’t want to be sold. When we expect a sales pitch, we put our defenses up, or just turn away. We always need solutions to challenges.

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Three Reasons Marketing Is the First Budget Cut

Digital B2B Marketing

Your Turn Hopefully this presents a clear case, but if you are in marketing you likely still disagree. Marketing budgets are often one of the first budgets cut, time and time again, yet marketers continue to claim companies are making unwise decisions.

It’s Not Rational, B2B Marketing Needs to Get Emotional!!

Digital B2B Marketing

When presented with the same rational arguments, another person may have a different belief, and the ensuing discussion can quickly become emotionally charged. This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Thanks to @ samfiorella for instigating and @ chieflemonhead , @ MaureenB2B , @ PrashSabharwal and @ josepf , among others, for a spirited discussion. B2B buying is complex because the products are complex.

The Importance of Woozles in B2B Marketing

Digital B2B Marketing

As a B2B marketer, you must accept new mandates: Be discoverable: Discovery allows you to present your perspective early in the prospect’s research process.

A stunningly simple path to creative business presentations

grow - Practical Marketing Solutions

Thanks to Haiku Deck and Slideshare , there is no excuse to create lousy slide presentations any more! A few month ago, I became aware of a mobile app called Haiku Deck that allows you to create impressive slide presentations right from your mobile device.

10 Fun and Interesting Presentation Ideas

grow - Practical Marketing Solutions

At some point in every business person’s life, you will have to give a presentation and if you’re like me, it can still be an anxious experience. Sometimes that’s OK, but images can also help you create a more fun and interesting presentation.

Four new effective presentation techniques you can use right now

grow - Practical Marketing Solutions

I recently had the opportunity to observe some great speakers — Mitch Joel , Tom Webster and Laura Fitton and I learned a few things that I am incorporating into my keynote presentation style. Tom Webster did something I had never seen before in a presentation and it was very effective.

Presentations Need More Dragons: Corporate Storytelling Techniques

B2B Marketing Insider

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group.

8 Easy ideas to make your presentation memorable

grow - Practical Marketing Solutions

That’s a difficult feat, even for the best presenters. A few years ago, a research team led by Stephen Kosslyn and composed of experts from three universities studied how presenters could improve their public speaking. What would you add to make your presentation memorable?

The Ultimate Presenter Checklist for Running (Seemingly) Flawless Webinars


If you’ve been asked to be a presenter for an upcoming webinar – congrats! Webinar presenters are most often chosen because they are articulate, engaging, and an expert in their field, so kudos to you. At the very least you should hold a dry run one week prior to the presentation.

How to Create an Engaging and Effective Presentation


I used to think presentation decks were an afterthought. Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. Start there and work backwards to create your presentation. Tell ‘em – this is the meat of the presentation.

Stop presenting- Start engaging!


Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure.

The 25 Best Slideshare Presentations Of 2013

B2B Marketing Insider

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013.

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Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

They are actively looking for reliable information about advancements […] The post Marketing to Engineers Requires Accurate and Truthful Content Presented Logically by Achinta Mitra appeared first on Industrial Marketing Today.

39 Perfect GIFs For Your Next Presentation

B2B Marketing Insider

Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. So how can you ensure your presentation doesn’t result in your audience falling asleep in front of you?

3 Simple Presentation Techniques to Engage Your Audience

Modern B2B Marketing

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. When you’re presenting, set up your tables so that people sit in smaller groups. The presenter gets data from a random sample. The presenter gets a break.

Presenting a Webinar? Build an Emotional Connection with Your Audience


The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Caution: Don’t choose subject matter that your organization, or the presenter, is not extremely familiar with.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

The Economist is one of the best publications for business news and international politics.

Important Grammar in Business Presentations

Your Sales Management Guru

Just How Important Is Proper Grammar When it Comes to Business Presentations? Ken; We have a guest blog this week, a topic that is absolutely key in emails, presentations and meetings. It takes more than just good speaking skills to give a top-notch business presentation.

5 Steps to effectively use case studies in your sales presentation

grow - Practical Marketing Solutions

How many times have you walked away from a sales presentation muttering “I still don’t have a clue what they do … or why I should care.”. It’s always a challenge to present engagingly in a short window of time. It’s always a challenge to present engagingly in a short window of time.