9 attributes of the best thought leadership content
SEPTEMBER 29, 2011
Great ideas are better when they are presented in the context of a story with a beginning, middle, and end. The ideas should be presented against a backdrop of deep contextual understanding and experience. Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far.