Link Building: past, present, and future
APRIL 6, 2015
In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,” some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future.
The past, present, and future of content marketing- in 500 words
SEPTEMBER 18, 2015
And since the past is perfect, the present can never measure up. The Present. The post The past, present, and future of content marketing- in 500 words appeared first on Biznology. Bold topic, no?
5 tips to help you make business decisions that get results
JANUARY 6, 2017
It’s also good to gather information so you can eliminate opinions that others have when you present the facts. This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation.
How to nail your next presentation: 10 rules for public speaking success
SEPTEMBER 4, 2014
I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. Follow these to nail your next presentation! For every minute of presentation time, give yourself at least 15 minutes of prep time.
Tips for pulling off a successful business event
MARCH 17, 2017
Your event can be a presentation, a convention, or a trade show. Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements.
5 ways to use graphics to illustrate a complex idea
JANUARY 11, 2017
Check out these five ways to include them in your next presentation or article. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand.
The past, present and future of link building
APRIL 15, 2015
The post The past, present and future of link building appeared first on Biznology. This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried.
New Year’s resolutions for digital marketers
JANUARY 5, 2017
I’d also like to let you know that I’m presenting a Biznology webinar on January 10 on the digital marketing trends for this year.
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
DECEMBER 20, 2016
Google would love to get enough fiber, enough vitamins and minerals, enough healthy fat and presentation. Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?
6 assumptions push marketing gets wrong
MARCH 20, 2017
I am reminded of a conference talk in which the presenter asked, “How many people have tasted Corona ?” But there is a grain of truth in what the presenter had to say. I recently gave a keynote address to the Content Strategy Applied conference in London.
How even social media & social selling experts are getting LinkedIn wrong – Part 1
AUGUST 31, 2016
On his blog , in LinkedIn group discussions, on LinkedIn Pulse, and even in his presentations (including the one at Social Fresh), Jay Baer mentioned that shotguns trump rifles in social media.
Do you need different kinds of video for sales enablement?
MAY 8, 2017
sales presentations. tech presentations. Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer life cycle and suggests appropriate levels of production values for each genre.
3 blockers of outside-in marketing
MAY 11, 2017
The way the marketers I talk to put it: “I’d love to transform our practices in the way you present, but I don’t own the approval process.” In the last three years, I have spoken with hundreds of digital marketers about their challenges.
Influencer marketing is one percent inspiration, ninety nine percent perspiration
AUGUST 16, 2016
I presently use SDL SM2 (Alterian SM2). Waiting for class.
7 key roles in digital marketing
OCTOBER 24, 2016
It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.
Three 2017 B2B sales and marketing video trends: it’s time to make your move
FEBRUARY 6, 2017
Here are three things you can do in 2017 to make videos that are more engaging: Get subject matter experts to record answers to frequently asked questions instead of making presentations. Here’s where I think B2B sales and marketing video is headed this year. More conversational.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years.
Generating ideas for your content marketing
FEBRUARY 17, 2016
Mine Your Client Presentations. It’s also important to look at your presentations; if you’re doing things right, your slide decks aren’t just bullet points on pretty backgrounds. You can use individual elements in exactly the same way as discussed above for client presentations.
What is Social Media Marketing?
DECEMBER 2, 2014
This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.” For years, I struggled to explain to my mom what I do for a living.
How long should your online business video production be?
JANUARY 20, 2016
A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.
Personalized content for more effective content marketing
JULY 18, 2016
Once you know each audience segment well, you can tailor content to their specific needs and present that content in ways that highlights how your capabilities solve the problems they facing. Don’t call them, they’ll call you.
Interesting content marketing trends to watch for in 2017
FEBRUARY 9, 2017
This platform presents a phenomenal boost to businesses of all types. Live streaming will become more popular, but it also presents a huge risk. Strategic content marketing is an integral part of successful businesses, both local and globally.
How to be a Google+ success
JULY 8, 2014
None of my clients, past or present, want to use it. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board.
Five B2B marketing beliefs and trends debunked
JUNE 26, 2015
I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. First a disclaimer – I’m an “old” salesperson!
Everything you need to know about user guides and manuals
FEBRUARY 8, 2017
Consequently, the results will direct your writing process in every aspect, from content and presentation, to form, style, and language. Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience.
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media.
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
Do presentations and webinars — do them live, do them for kids, do them for college students, become a guest lecturer, speak for clubs, do live webinars, do recorded videos, just do it. Maybe the revolution will not be televised but it will certainly be tweeted.
B2B marketing is falling down on the job
JUNE 27, 2014
I gave the guy an appointment, and he spent the whole time presenting his product,” she said. “[He] never asked me a thing about my situation, and what I needed.” This means presentations that can be easily tailored to target industries and particular target accounts.
Google Search is more Rain Man than Beautiful Mind
JUNE 9, 2015
Check that verification methods are still present : this step ensures your new and old sites are properly verified before the move, and will remain so afterwards.
Google+ is an island of misfit toys
JULY 29, 2014
Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys.
Video for account-based marketing
MARCH 3, 2017
Almost certainly, there’s no video that presents the information this customer wants in the order he or she would like to get it. Account-based marketing is about extending and expanding your business with your best customers.
Is there such a thing as “too much data”?
JULY 29, 2016
Productivity could increase exponentially if the bulk of useful customer information is presented visually, rather than in lengthy word and number format. Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it?
CMOs fail to go beyond brand awareness on LinkedIn
AUGUST 11, 2016
Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better.
Simple steps to website marketing success
MARCH 29, 2017
If your content isn’t presented in a digestible manner, the relief your visitors will be reaching for won’t be an antacid. This means writing style, visual presentation, type size, and how well you’re breaking up content with white space, imagery, and other elements all have an impact.
The Interview as Sony False Flag Publicity Stunt
DECEMBER 23, 2014
Some more background information about the hacking of Sony Pictures and the resulting North Korean threat against the release of The Interview: Sony Pictures Presents: the Propaganda Model: The Mighty Wurlitzer Plays On [PDF].
Essential SEO advice directly from Google
APRIL 14, 2015
Would you trust the information presented in this article? This news directly from Google is old news for those of us in the SEO game.
How Trump’s brand positioned itself for victory
NOVEMBER 16, 2016
Trump was vague, boorish, and repetitive, but he consistently presented himself as a change agent, just what the middle-low income white people wanted.
You’re doing a terrible job with search and social
JANUARY 13, 2015
Good usage metrics showing User Satisfaction with your content/presentation. My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search.
15 B2B case studies show how content marketing drives ROI
FEBRUARY 23, 2015
DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content.
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
Here’s the deck I delivered to the class, for your edification and general edutainment: The class was delightful because not only did I deliver the presentation but Shashi kept me there for the entire class so that we could do some practical work as well.