Biznology

Link Building: past, present, and future

Biznology

In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,” some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future.

The past, present, and future of content marketing- in 500 words

Biznology

And since the past is perfect, the present can never measure up. The Present. The post The past, present, and future of content marketing- in 500 words appeared first on Biznology. Bold topic, no?

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How to nail your next presentation: 10 rules for public speaking success

Biznology

I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. Follow these to nail your next presentation! For every minute of presentation time, give yourself at least 15 minutes of prep time.

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Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

You need to become a teacher, a lecturer, and a tutor, and make sure all the benefits of your experience find their way into publicly-accessible videos, articles, blog posts, and even infographics and presentation decks that you can put onto Slideshare.

5 tips to help you make business decisions that get results

Biznology

It’s also good to gather information so you can eliminate opinions that others have when you present the facts. This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation.

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Tactical video for technology sales and marketing

Biznology

If the presenter is enthusiastic, they’re generally worth watching. Interactive tech talk: Tech talks, webinars, and other recorded presentations almost always scatter valuable and interesting ideas amongst a lot of stuff (like speaker introductions) that is, well, not so interesting.

4 tips to successful digital writing

Biznology

Is it presented in the right order? As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books.

Tips for pulling off a successful business event

Biznology

Your event can be a presentation, a convention, or a trade show. Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements.

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The art of narrative storytelling via social media marketing

Biznology

While the quality and presentation of the high-end coconut oil might very well be enough to convince most people to accept a review bottle of the oil, the fact that the purity of the oil is the direct result of a personal suffering might make it personal enough.

Don’t screw up your social media listening

Biznology

It may look nice in a pie chart or executive presentation, but for those with a trained eye, it means nothing. Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice.

5 ways to use graphics to illustrate a complex idea

Biznology

Check out these five ways to include them in your next presentation or article. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand.

New Year’s resolutions for digital marketers

Biznology

I’d also like to let you know that I’m presenting a Biznology webinar on January 10 on the digital marketing trends for this year.

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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

On his blog , in LinkedIn group discussions, on LinkedIn Pulse, and even in his presentations (including the one at Social Fresh), Jay Baer mentioned that shotguns trump rifles in social media.

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Google would love to get enough fiber, enough vitamins and minerals, enough healthy fat and presentation. Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

I presently use SDL SM2 (Alterian SM2). Waiting for class.

7 ways to annoy webinar video watchers

Biznology

But hosts and presenters often unwittingly reduce the value of a webinar by doing things that fail to give value in exchange for my attention. Introducing the presenters. Put up a slide with a photo and credentials when the presenter starts talking.

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Do you need different kinds of video for sales enablement?

Biznology

sales presentations. tech presentations. Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer life cycle and suggests appropriate levels of production values for each genre.

6 assumptions push marketing gets wrong

Biznology

I am reminded of a conference talk in which the presenter asked, “How many people have tasted Corona ?” But there is a grain of truth in what the presenter had to say. I recently gave a keynote address to the Content Strategy Applied conference in London.

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7 key roles in digital marketing

Biznology

It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

What is Social Media Marketing?

Biznology

This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.” For years, I struggled to explain to my mom what I do for a living.

On the limited value of branded content

Biznology

Mike and I take a much broader view of content marketing, which involves mostly unbranded content with some branded content presented in context.

Simple steps to website marketing success

Biznology

If your content isn’t presented in a digestible manner, the relief your visitors will be reaching for won’t be an antacid. This means writing style, visual presentation, type size, and how well you’re breaking up content with white space, imagery, and other elements all have an impact.

How to implement a Video 1st content marketing strategy that drives action

Biznology

The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years.

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3 blockers of outside-in marketing

Biznology

The way the marketers I talk to put it: “I’d love to transform our practices in the way you present, but I don’t own the approval process.” In the last three years, I have spoken with hundreds of digital marketers about their challenges.

How long should your online business video production be?

Biznology

A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

How to be a Google+ success

Biznology

None of my clients, past or present, want to use it. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board.

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Generating ideas for your content marketing

Biznology

Mine Your Client Presentations. It’s also important to look at your presentations; if you’re doing things right, your slide decks aren’t just bullet points on pretty backgrounds. You can use individual elements in exactly the same way as discussed above for client presentations.

Digital herds

Biznology

That conversation probably involved some neat PowerPoint presentation with a few references to Uber , Airbnb , Google , and Amazon , along with the mandatory mentions of mobile, social, big data, and cloud.

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Here are three things you can do in 2017 to make videos that are more engaging: Get subject matter experts to record answers to frequently asked questions instead of making presentations. Here’s where I think B2B sales and marketing video is headed this year. More conversational.

Five B2B marketing beliefs and trends debunked

Biznology

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. First a disclaimer – I’m an “old” salesperson!

How social media is changing what brands stand for

Biznology

The growing politicization of brands presents a huge challenge for CEOs and CMOs. Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions.

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One person can change the world. Thank you, Internet

Biznology

Do presentations and webinars — do them live, do them for kids, do them for college students, become a guest lecturer, speak for clubs, do live webinars, do recorded videos, just do it. Maybe the revolution will not be televised but it will certainly be tweeted.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Google handles every internet page separately. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page.

Personalized content for more effective content marketing

Biznology

Once you know each audience segment well, you can tailor content to their specific needs and present that content in ways that highlights how your capabilities solve the problems they facing. Don’t call them, they’ll call you.

Google+ is an island of misfit toys

Biznology

Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys.

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B2B marketing is falling down on the job

Biznology

I gave the guy an appointment, and he spent the whole time presenting his product,” she said. “[He] never asked me a thing about my situation, and what I needed.” This means presentations that can be easily tailored to target industries and particular target accounts.

How most Social Media experts are wrong about LinkedIn

Biznology

on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media.

Google Search is more Rain Man than Beautiful Mind

Biznology

Check that verification methods are still present : this step ensures your new and old sites are properly verified before the move, and will remain so afterwards.

The Interview as Sony False Flag Publicity Stunt

Biznology

Some more background information about the hacking of Sony Pictures and the resulting North Korean threat against the release of The Interview: Sony Pictures Presents: the Propaganda Model: The Mighty Wurlitzer Plays On [PDF].

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Interesting content marketing trends to watch for in 2017

Biznology

This platform presents a phenomenal boost to businesses of all types. Live streaming will become more popular, but it also presents a huge risk. Strategic content marketing is an integral part of successful businesses, both local and globally.