Presentation Related Topics 
The Point
FEBRUARY 28, 2020
Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. At most, all that’s required is to reinforce that decision – perhaps with a quote or two, or an excerpt of the information on offer – and then present the registration form front and center.
The Point
FEBRUARY 25, 2022
I presented recently to a client’s partner network on the topic of marketing analytics, and felt compelled to moderate the ambition of attendees by advising them that, for most B2B organizations, consistently and accurately tracking marketing-attributed revenue and ROI is difficult, and complex, and something few achieve.
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The Point
OCTOBER 11, 2022
How can organizations refine and enhance their databases while adhering to the seemingly ever-changing privacy landscape; One of the implications that we’re seeing due to data privacy laws (and the hurdles they present for email marketers) is a growing reliance on other channels – in particular, social media.
The Point
JULY 30, 2020
To view a short, 18-minute presentation on this topic, based on a real-life case study, check out our slidecast: “ Getting Leads (and More!) Then when you begin to show leads, pipeline and revenue, you’ll have the ammunition for greater investment and maybe even a wholesale blog redesign focused on driving demand. from your Blog ”.
The Point
APRIL 19, 2023
By looking at how a company presents itself, their employees and other digital “breadcrumbs,” you can start to understand a company’s personality and how it will behave. What makes them different from demographics? Exegraphic data helps you understand how a company executes its mission. Think of it as psychographics, but for B2B.
The Point
JANUARY 24, 2017
Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. Tip: always limit response; it caps your expense and drives urgency.).
The Point
MAY 16, 2019
One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I’ve written often about the dismal state of B2B creative , so it’s good to see at least one B2B company get it right. .
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