Smashmouth Marketing

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5 Outbound Calling Best Practices

Smashmouth Marketing

I presented these 5 Outbound Calling Best Practices years ago at a Boston Chapter meeting of AA-ISP ( American Association of Inside Sales Professionals ), and they are still relevant today (with an update on the tech tools). He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold.

Practices 108
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C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

Setting up a bridge number, having an online presentation, and additional attendees (Applications Engineer, Manager, or other supporting attendees) can help improve the quality and acceptance of the meeting. For Con-call/Web-meetings there is a trend of delegating to lower-level staff prior to secondary/follow-on activity.

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C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

Setting up a bridge number, having an online presentation, and additional attendees (Applications Engineer, Manager, or other supporting attendees) can help improve the quality and acceptance of the meeting. For Con-call/Web-meetings there is a trend of delegating to lower-level staff prior to secondary/follow-on activity.

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Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

One topic that came up at each conference was the quality of the content presented by the various speakers. The key as a presenter is to avoid the commercials and present brilliant content. Tips for earning respect as a vendor: Consider using industry experts and/or customers to present your message. Simple, right?

Vendors 100
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Inside Sales Trends: Then and Now.What's Your Big Idea?

Smashmouth Marketing

This week I presented at the AA-ISP Leadership Summit in Minneapolis. Henry Glickel, BAO's top recruiter, presented on best practices for Inside Sales Recruiting. It kicked off two days of great sessions, discussion and networking. Thanks to everyone who attended and supported the effort. There were also the guys from Vorsight.

Trends 100
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Sales 2.0 Tips: Discussing Outbound Marketing Stats (Video)

Smashmouth Marketing

I had the opportunity in Boston to present on the topic of Increasing Productivity Without Increasing Headcount and then participating on a panel discussion on the topic. Video of my presentation: Last month was the Sales 2.0 Conference in Boston ( my comments here ). video below). Since my attendance at the first Sales 2.0

Stats 100
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Lead Gen Tips: How to Produce A Successful Webinar

Smashmouth Marketing

Let me outline that procedure ramping up to a webinar, focusing not on presentation tips but on the production of the webinar itself. The whole presentation, as it will play out. Get presenters to log in early. In fact, this presenter originally complained it was too much, but Jim & Lori. Feedback after the dry run.

Lead Gen 100