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OCTOBER 31, 2023

This award, ER Marketing’s project in the category Print Advertising, will be presented during the Offsite Construction Awards luncheon during the Building Systems Housing Summit, Oct. 15-17 in Washington, D.C.,

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NOVEMBER 17, 2023

These tactics are some that can be the foundation of all of the new tactics that are developed and presented as the years go by. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true.

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MAY 30, 2023

understand how presentation, design, and branding influence consumers/customers. You learn it delivering project presentations to the professor and your peers in class. Plus, those presentation skills are almost always required in school, so don’t skip on any effort there.) understand brand equity how to measure and harness it.

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JANUARY 24, 2022

When first presenting your product line or a specific item to a distributor, be clear about the major concerns they care about. These include (but are not limited to): Profitability: How much money can they make off a product after they present it to the retail store? How To Manage Distributors.

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APRIL 27, 2022

The AMBIT awards are presented by the Kansas City’s Data-Driven Marketers Association (KCDMA) to honor excellence in data-driven marketing. “I Kansas City, Mo. – ER Marketing is honored to bring home eight awards at this year’s AMBIT awards ceremony.

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AUGUST 7, 2023

For building product marketers, this presents a valuable opportunity to showcase their products within the context of real-world design scenarios, making it more enticing for potential customers. Building Brand Authority Being present on Houzz helps building product marketers establish themselves as industry experts.

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OCTOBER 19, 2023

Coordinate a Marketing Strategy Be sure that you and your marketing team are on the same page when it comes to the presentations, videos, and slideshows that you’ll display at your trade show booth. Doing so reinforces the information you’re delivering across all channels for the maximum ROI.

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JANUARY 17, 2024

That presents both B2C and B2B brands with a great opportunity draw audience engagement and to grow brand affinity. Snapchat could have become a passing trend, but instead, it’s proven to be an increasingly popular platform for sharing fun, entertaining, innovative, and engaging visual content for individuals and companies.

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SEPTEMBER 5, 2023

Through renovation, you have the opportunity to align your website with the latest design trends, presenting a fresh and contemporary appearance. Stay Current with Evolving Design Trends Design trends evolve rapidly , and an outdated website can leave a negative impression on visitors.

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JANUARY 25, 2024

Recommendation engines represent a global alteration in how choice can be personalized, packaged, presented, experienced and understood. Challenge #2: Bias and Fairness AI algorithms can inadvertently perpetuate biases present in the training data, leading to unfair or discriminatory recommendations.

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JULY 24, 2023

To assist you in this endeavor, I present five essential steps to define your customer and develop a comprehensive data plan. After all, you don’t want to be caught selling ice to Eskimos! Clearly Define Your Goals and Objectives Before delving into your data needs, it’s vital to identify your objectives clearly.

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AUGUST 24, 2023

According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. In a branching scenario, learners are taken through a scenario where they must make decisions based on the events presented. You are in good company, too.

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SEPTEMBER 19, 2023

This presents new opportunities for e-commerce businesses to enhance the user experience and drive sales through visual search optimization. The Rise of Visual Search Visual search is another trend that is set to shape the future of search marketing.

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SEPTEMBER 7, 2023

Offer engaging demonstrations or presentations. Plan your booth design and layout. Create compelling marketing materials. Engagement Strategies Train your team for effective interactions. Use interactive technology to capture leads. Network proactively with attendees. Post-Event Follow-Up Prioritize lead follow-up immediately.

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AUGUST 8, 2023

What’s the importance of presenting products at trade shows? Utilize social media channels like Facebook, LinkedIn, Instagram, and Twitter to connect with mobile-enabled attendees, leverage event apps, and create a designated social media team to engage with visitors.

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SEPTEMBER 15, 2022

The community is a way for you to serve them with better support, give them a look at new products, and present free content. Loyal customers who are part of a community promote you while keeping you top of mind with each interaction. They increase sales, improve loyalty, and give you the ability to provide fantastic customer service.

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AUGUST 28, 2023

The value you’re presenting,” according to an article in the Harvard Business Review. Go ahead and build the sales enablement protocol because it’s a proven tool in successful selling, but consider the human aspect if you want the sale to close. “At At the top of the funnel, you want to grab someone’s attention. It’s all about the pitch.

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AUGUST 16, 2023

This presents a significant market potential for building product manufacturers who can cater to this demand. Target Audience and Market Potential The appeal of outdoor living spaces cuts across demographics. Families, young professionals, retirees – all seek to enhance their lives through the integration of nature into their living spaces.

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JANUARY 8, 2024

These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. This has not changed in centuries, but it begs that companies and businesses that want successful digital marketing pay attention now.

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JANUARY 25, 2018

It’s important to harness the right tools and techniques to take advantage of word-of-mouth marketing in a way that presents your company in a favorable light. Instead of this factor being unimportant in the digital age, it simply must be adapted so that it works for the changing times. Identify Relevant Online Social Platforms.

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MARCH 29, 2022

Essentially, these apps are what bring everything together, giving you the opportunity to be present in your home virtually even while away. While smart home products themselves are fantastic, it is the management programs that make the whole thing far more conducive to a virtual lifestyle. What Does the Smart Home Trend Mean for Builders?

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NOVEMBER 14, 2017

Awareness campaigns, online reviews and presentations are just a few of the ways that you can collaborate with social influencers. Experiment with authors and speakers with larger or smaller audiences to find your sweet spot. Types of Campaigns. Virtually any marketing campaign can be bolstered with an influencer campaign.

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JANUARY 16, 2018

About 20 percent of your budget should be allocated to those logistic and exhibit services that are necessary in order to present a polished and professional presence for your company. If the staff needs additional training in order to work the trade show booth effectively, add those costs too. Logistics and Exhibit Services = 20 percent.

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DECEMBER 28, 2017

Investing in specialists to handle these vital challenges ensures that your company is always presented in the best light. PR for events takes a different approach than crisis management, for example, and launch PR is handled differently than media relations. In 2018, your company’s PR is going to be more important than ever.

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MARCH 7, 2022

Think of it as giving a free class or presentation on the best way to use your product without having to be directly in front of the customer. The key is to offer strong content with a buyer focus. Then you can add a QR code or website address on the product packaging to bridge the digital and offline experiences.

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JUNE 17, 2022

The content format is how you present information. Keywords rank well because people are clicking on them, and that happens because searchers find them frequently. If you want to rank, you’ll need to create that same type of content. Content Format. This is the format your content should take on. Content Angle.

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JANUARY 4, 2023

These tools can include tablets loaded with online demos, PowerPoint presentations, documents and online brochures—or they can include apps, such as sales management software or even email, to help them close business. Your sales teams are using mobile tools to help sell your products and services , yes?

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APRIL 12, 2018

In order to stand out from the competition, use visuals in smart and fresh ways including product demos and video presentations. One of the primary goals of attending a trade show is that it provides your company with the opportunity to bring your newest products to the attention of those attending. Generate New Leads.

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APRIL 20, 2023

Through founded Mission/Vision/Values, Positioning Statements, and Brand Guidelines, the framework is laid for the brand to present itself in a regular, consistent manner. Brand personalities are a common element in better identifying, understanding, and developing established brands.

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MARCH 15, 2022

This year’s event features around 200 construction product manufacturers as well as eight live building and product demonstrations presented by manufacturers.

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DECEMBER 14, 2023

Through well-crafted posts, images, videos, and stories, companies can present their offerings in a compelling and interactive manner. Showcasing Products and Services Social media platforms provide businesses with a dynamic and visually engaging space to showcase their products or services.

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MARCH 6, 2023

Develop presentations and have articles with your industry-specific advice appear in publications. If you’re not the creator of the content, find the outlet that is and offer your expertise, which will give you an opportunity to showcase your knowledge and become a thought leader in your field.

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MAY 19, 2023

Clarity How clear and concise is your information presented? How effective are your colors, fonts, and photography style? How well do they reflect the brand message you’re trying to send? How effective are the writing and layout?Accuracy Accuracy How up-to-date is your information?

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JANUARY 29, 2021

Furthermore, proper retargeting presents persuasive information in a highly personalized manner, tailoring everything from the specific words used, and products featured directly to that specific customer. Retargeting ads put the value proposition directly back in front of those who have demonstrated an interest in that value.

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SEPTEMBER 6, 2023

How to Create Effective Presentations and Repurpose Content I am a big Kansas City Royals fan, and I love the game of baseball. Today’s B2B marketers are faced with an increasing amount of presentations and content that they have to create in order to match the efforts of competitors.

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OCTOBER 5, 2022

Leverage your contact list with these steps: Follow event organizers, partners, sponsors, speakers, presenters or known event attendees on Twitter (add them to a Twitter List) and Instagram. Create a specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event. ·

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DECEMBER 15, 2021

From there, they can then present your product line to their potential clients, which is great for your business in the long run. Not making an attempt to at least show up on their radar would be a huge mistake. Can you see why this is such a great idea? How to Market to Interior Designers.

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